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What do consumers want from mobile marketers?
According to a new study by Hipcricket, it’s obvious that prospective customers want a lot less spam and a lot more ham.
The Hipcricket study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the majority of brands miss their target with messages people find not useful, irrelevant, or insufficiently personalized.
How do marketers miss the mark? Here are some consumer responses from the survey:
- 52 percent said the message felt “intrusive or spammy.”
- 46 percent said the message wasn’t relevant to their interests.
- 33 percent said the message didn’t offer any value.
- 41 percent said they would share more information with brands if offered relevant offers or coupons
Doug Stovall, chief operating office at Hipcricket, concludes that the research indicates “consumers are actively engaging brands via mobile marketing, but brands must deliver relevant and personalized campaigns.”
Forty one percent of survey participants indicated they would share more information with companies via mobile in exchange for relevant coupons or offers. Location data (20 percent) and demographic data (19 percent) were the most common forms of data people were willing to share.
“This data, properly analyzed, can unlock a treasure trove of information that drives more personalized, relevant mobile marketing,” said Stovall
Bottom line: consumers are willing to view marketer appeals. But they want more ham (offers, incentives, relevance) and less spam (random, incentive-less ads).
To learn more, check out the infographic below.
AutoCon 2013 Announces a Special Program Sponsored by TrueCar to Award Ten “Full Ride Scholarships” for Dealership Managers to Attend AutoCon 2013*
Automotive Media Partners, LLC is proud to announce the creation of a “Full Ride Scholarship*” program sponsored by TrueCar of Santa Monica, California. TrueCar’s pioneering sponsorship of this program provides the funds to cover the costs of transportation to and from Las Vegas, lodging at the Aria Resort and full AutoCon conference registration.
One of the most surprising aspects of TrueCar’s sponsorship is that the company has funded ten (10) AutoCon “Full Ride Scholarships*”. Ten automotive professionals will receive the educational, networking, inspiration and innovation benefits from attending the 2013 AutoConnections Conference and Exposition at no out of pocket expense for travel, meals during the event or conference fees to themselves or their dealerships.
The TrueCar AutoCon Scholarship Program is further evidence of the remarkable transformation that has taken place at TrueCar since the beginning of 2012. After receiving a remarkable level of criticism within the auto industry during the second half of 2011, TrueCar has evolved and revised their automotive purchasing programs for consumers and affiliated corporations to be far more dealer friendly.
TrueCar’s objectives supported by these changes have included raising dealer profit margins to levels that provide more room for dealers to cover facility costs and the staffing levels needed to properly service new vehicle buyers sent to them by TrueCar.
TrueCar understands and recognizes the need for ongoing training and thought leadership within the ranks of the retail automotive industry. Their management team has decided that one of the best ways to demonstrate this commitment to betterment of the industry is to commit the funds necessary to support independent dealer focused educational events such as AutoCon 2013.
TrueCar executives Bernie Brenner and Mike Timmons approached the founders of the Automotive Digital Marketing and dealerElite professional communities, Ralph Paglia, Chris Saraceno and Mike Myers because these online networks have served as “Ground Zero” for some of the industry’s harshest criticism of TrueCar in the recent past. Surprising for a company as large as TrueCar is, their management team has reviewed the criticism published by members of the ADM and DealerELITE networks and taken corrective actions, changed their business models and worked with State dealer associations to create vehicle purchase programs that make sense for participating dealers.
How will the TrueCar AutoCon Scholarships be Awarded?
TrueCar has asked that the AutoConnections Conference Management Team take full control and responsibility for ensuring that the 10 Full Ride Scholarships be awarded based on merit and need. Criteria will include a wide geographic representation by selecting automotive professionals from every region in North America. Another consideration will be to award scholarships to professionals who represent a diverse range of vehicle brands and positions within the dealerships they serve.
Written TrueCar Scholarship Application
The application process will be a simple online application that includes all the expected contact information, a description of the applicant’s role in the dealership where they work and space for them to describe in their own words why they should be awarded a TrueCar AutoCon Scholarship to attend the AutoConnections Conference and Exposition in Las Vegas from September 4th to the 6th.
Video TrueCar Scholarship Application
If you are better at explaining your reasons why you should be selected for a scholarship in a verbal manner, the AutoCon 2013 TrueCar scholarship committee will also be pleased to accept your proposal in a video format. Simply explain why you should be selected in a YouTube video that is either uploaded or embedded to eitherAutomotiveDigitalMarketing.com or dealerELITE.net . Please be sure to include the link to that video in your scholarship application where you write out your explanation of why YOU should be selected to receive a “Full Ride Scholarship”.
The AutoCon Scholarship Selection Committee is comprised of Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and Brian Pasch. As applicants are being considered they will be contacted by a committee member and interviewed via phone and email. Final selections will be made by committee vote and the awardees notified by email and phone.
AutoCon 2013 Scholarship Selection Committe
- Ralph Paglia
- Chris Saraceno
- Mike Myers
- Carrie Hemphill
- Brian Pasch
Applications for TrueCar AutoCon Scholarships will be accepted starting Monday July 1, 2013 and award selections will begin Monday August 5, 2013.
With 10 TrueCar AutoCon Scholarships being awarded, the odds of being selected are probably better than any other similar program in the auto industry… So, do not hesitate to apply and encourage other automotive professionals to do so! All of us who are stakeholders in the AutoCon event are thrilled with the investment being made by TrueCar to support what we believe is the best event in the auto industry. The TrueCar sponsorship of AutoCon 2013 and the Full Ride Scholarship Program is appreciated and respected.
In the past, TrueCar was a company that received an enormous amount of criticism, much of which has been emotionally charged and at times, crossed the boundaries of decency and professional behavior. Many other companies faced with similar criticism and public ridicule would have released a barrage of legal actions to defend themselves. TrueCar has consistently taken the high road and responded to their critics with program changes and by sending their senior executives to major auto industry events and meetings.
The TrueCar sponsorship of AutoCon is further proof that this company is led by professionals who want to be valuable contributors to the overall success of the auto industry.
On behalf of the AutoCon team and the 10 auto industry professionals who will receive the benefit of these scholarship awards, a sincere thank you to TrueCar is extended.
Apply for a TrueCar AutoCon Scholarship online at http://AutoCon2013.com
*PLEASE NOTE: “Full Ride Scholarship” is the brand name for this category of award and is owned by Automotive Media Partners, LLC. All “Full Ride Scholarships” associated with an AMP promoted event with include a travel stipend that reimburses the scholarship recipient for airfare expense submitted up to a maximum dollar amount. Recipients will also receive lodging for the nights of the conference itself. Any room charges authorized by the scholarship recipient, or incidental expenses are the responsibility of the scholarship recipient. Also included are the conference fees for registering and attending the event, which will usually include scheduled breakfasts and lunches that all event participants receive. It is important for scholarship recipients to understand that ANY expenses outside of airfare to and from the event, hotel lodging and conference registration fees are NOT INCLUDED in our version of a “Full Ride Scholarship”. Furthermore, we strongly advise all scholarship recipients to travel with a valid major credit card and two forms of government issued ID. Adequate cash should be brought by scholarship recipients to cover meals outside of those scheduled on the conference agenda, local transportation and miscellaneous expenses… After all, you will be in Las Vegas and “Cash-In-Fist” is strongly advised!
- Join ADM Professional Community: http://AutomotiveDigitalMarketing.com
- Join the DealerELITE network: http://www.dealerELITE.net
- AutoCon 2013: Why Attend Reason Number 11
- TrueCar Sponsors Ten Full Ride AutoCon 2013 Scholarships
- Tom Ziglar Featured Speaker at AutoCon 2013
- AutoCon 2013: Why Attend Reason Number 11
- Tom Ziglar Featured Speaker at AutoCon 2013
- Need Scholarship$$???
- AutoCon 2013 Agenda – AutoConnections Conference and Exposition – Aria Resort and Casino
- Consumer Confidence is Back!
In Auto Industry Blogs, Auto Industry Resources, AutoCon, automotive, automotive advertising, automotive digital marketing, Automotive Market Share, automotive professional, Automotive Professional Networks, car dealers, Conferences and Events, CRM Administrator, Mobile, Nissan Dealers, reputation, Social Marketing, social media marketing, Toyota Dealers, Volkswagen Dealers, VW Dealers Advertising, AutoCon, automotive, automotive digital marketing, automotive digital marketing professional community web 2.0 guerilla case study "car dealer advertising" "automotive advertising", automotive marketing, automotive reputation, automotive social, Car dealership, social media, social media marketing
- To Pre-Qualify or Not to Pre-Qualify Customers? – AutomotiveMarketing Professional Community
- 9 Million Reasons Why VDP Views Are The Metric That Matters – Automotive Marketing
- To Pre-Qualify or Not to Pre-Qualify Customers? Automotive Marketing
- Automotive Digital Marketing – Spread the Word – Automotive Digital Marketing Professional Community
- Fisker Automotive Loses its Founder Over Strategy Disagreements
- Ask Patty.Com Connects Women Consumers with Female Friendly Car Dealers
- Primedia Acquires Majority Interest in Automotive.com
- Consultant Directory – Automotive Digital Marketing Professional Community
- Google Certified Dealer Website Supplier String Automotive Sees 2013 as Their Break-Out Year – Automotive Digital Marketing Professional Community
- Fisker Automotive Loses its Founder over Management Rifts
In Auto Industry Resources, automotive, automotive digital marketing, automotive internet sales, automotive professional, Automotive Professional Networks, CRM Administrator, Dealership Process, Hyundai Dealers, Internet reputation management, Internet Sales, Marketing, Mobile Marketing, Personal Brand, Social Media Advertising, automotive, automotive digital marketing, automotive internet, automotive internet sales, automotive marketing, automotive reputation, car dealer reputation, Internet reputation management, internet sales for car dealers, online display advertisng, Personal Brand, reputation management, Robert Wiesman, social media, social media marketing
Twitter Says Promoted Tweets Are Working for Businesses, Including Car Dealerships…
Twitter has released some initial findings from its Nielsen Brand Effect for Twitter beta survey tool, which allows advertisers, including car dealers, their marketing service providers and OEM advertising agencies to measure the impact of their Twitter campaigns on traffic, awareness and branding performance metrics. The results suggest that “Promoted Tweet” campaigns have had their intended effects, driving greater message association, campaign awareness, dealership location association, brand favorability, and purchase intent.
The study cites as validation that across the beta results analyzed, users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets. Whether this association can translate into click through and traffic generation remains to be seen.
According to Twitter, the data supports their strategy for automotive advertisers that while Promoted Tweets are priced on a cost-per-engagement basis (similar to Pay Per Click), advertisers can also benefit even when users don’t engage.
In other positive results touted by Twitter, multiple exposure to a Promoted Tweet campaign generated an average 10% lift in make, model or dealership brand favorability versus those exposed to the campaign a single time. Finally, those who engage with a dealership or car company’s Promoted Tweet report a 30% higher brand favorability and 53% higher purchase intent than non-engagers. Although it seems to me that this could be attributable to a predisposition of those who engaged with such promoted tweets having an affinity for the make, model or dealership in the first place…
One of the most exciting developments is that the completion of the study has triggered Twitter moving the capability out of beta status and opening it up to automotive marketers and advertisers in the US, UK, and Japan.
Promoted Tweet exposure drives stronger message association.
Across all the Twitter beta studies analyzed, exposure to a Promoted Tweet impression drove a 22% average increase in message association compared to users not exposed to Promoted Tweets. This finding demonstrates that, although Promoted Tweets are priced on a cost-per-engagement basis, advertisers don’t only benefit when users engage. Even a Promoted Tweet impression can be valuable for brands.
Brand lift is amplified by multiple exposures to Promoted Tweets.
Multiple exposures (two or three times) to a Promoted Tweet campaign lead to 10% lift, on average, in brand favorability compared to users exposed to the campaign once. This illustrates the value of an always-on Promoted Tweet strategy to continually reach interested users with brand messages.
Engagement with Promoted Tweets translates to higher brand favorability and purchase intent.
Users who engage with a brand’s Promoted Tweet report on average 30% higher brand favorability and 53% higher purchase intent than non-engagers. This study result highlights the value of an engagement on Twitter and the importance of reaching a relevant audience with compelling Tweet copy to further drive Tweet engagement.
How brand surveys on Twitter work
To create a user experience that feels native to the Twitter platform and increases the likelihood of participation, brand surveys on Twitter are embedded within Tweets. Unlike other major publisher platforms, Twitter does not require a click through to an external site or interrupt the user with a pop-up. Another unique feature of the Twitter brand surveys: advertisers are able to measure and compare survey responses from users who have been exposed across devices – desktop, tablet and smartphone.
More information about how the surveys work can be found here.
Data Source 1: MarketingCharts.com/promoted-tweets-are-working
In Auto Industry Blogs, Auto Industry Resources, automotive, automotive advertising, automotive digital marketing, automotive internet sales, Automotive Reputation Management, Blogging, Blogs, car dealers, Social Marketing, social media marketing Advertising, automotive, automotive internet, Car dealership, digital marketing, Japan, Original equipment manufacturer, Pay Per Click, Promoted Tweets, reputation management, social media, social media marketing, Twitter
Fuchsia McInerney’s Roster of the Top 10 Sexiest Women in Social Media
CEO and Entrepreneur, Fuchsia McInerney, names the top ten women in social media who are pioneering the industry and making a name for themselves.
Sexy and technology aren’t always two words you hear together. In fact women and technology aren’t two words you hear together that often, unless it’s highlighting the overwhelming lack of the former within the latter. That said, these ten women represent high-powered entrepreneurs, executive, artists and techies who are defying statistics, pioneering the industry and making a name for themselves.
From ecommerce to marketing to blogging, spanning from corporate to indie, our top ten have taken the high-tech industry by storm, and quite frankly, they look good doing it!
As an update, I would like to point out that each of the women whose bio’s and images appear below, selected the images for publication and wrote the information paragraph about themselves. As each of them have requested that images or descriptions be updated, we have been pleased and eager to do so…
“Exploitation?” I think not…
Savvy marketing professionals who know the value of “Personal Branding? I think so.
1. Cyan Banister, Entrepreneur & Artist: Cyan was born into a family of artists and grew up around paint, photography and music. From these beginnings, she developed a life-long appreciation for the arts that eventually inspired the Zivity platform, an ad-free social network for models, photographers, and video artists. This platform she created is a new way for artists to profitably connect directly with their fans in the rapidly changing digital media landscape.Cyan has held many leadership roles throughout her career, from leading technical operations teams in an enterprise software company to helping women master technology as CTO of a nonprofit organization. She is also an angel investor and has invested in Facebook, EQAL, Mimoco, OtherInbox, Thumbtack, Tagged, Hot Potato, Powerset, Topsy and others. Cyan is also an event and portrait photographer and enjoys jugglers and magicians.
2. Heather Meeker: Heather brings over 13 years of experience working in communications, marketing and sales for technology companies. She started her career working in public relations for EarthLink and held similar positions at start-ups including Stamps.com and Homestore.com. After Sept 11, Meeker transitioned into an entirely new career in pharmaceutical sales at Pfizer, selling blockbuster drugs including Zithromax, Lipitor and Viagra. Despite success, Meeker decided her passion was communications and took a role as PR Manager for Yahoo Search Marketing followed by Manager of Burson Marsteller’s Consumer Technology Practice. Today, she holds the position of Director of Marketing and Corporate Communications for geo-location start-up Pelago – makers of Whrrl. In addition, she volunteers as an Advisor for the LA Chapter of Girls in Tech.
3. Melissa Salas: Melissa is the Marketing Director at Buy.com. That’s right. The Director. Of Marketing. At Buy.com. Talk about a power player. She has also been the host of BuyTV for four years. She is the recipient of the 2008 Affiliate Summit Pinnacle Award Winner for Affiliate Manager of the Year. She joined Buy.com in 2000 & manages various online marketing campaigns as well as their Affiliate Program. Born & raised in Southern California, she attended Long Beach State University & graduated with a BA in Communications & minored in Interpersonal Communication & Business Organization. She lives in Orange County & her hobbies include traveling, kickboxing, dance, going to live shows, concerts, the beach, Angels, Lakers, Chargers and of course USC FOOTBALL games! Check out Melissa on Twitter: @MelissaDSalas
4. Jolie O’Dell, Social Media & Tech Reporter: Jolie O’Dell is a journalist and startup veteran with a decade of experience in writing and editing the news. Formerly a writer and community manager for ReadWriteWeb and a freelance writer for tech blogs and various print publications, Jolie now writes on social media and technology for Mashable. She graduated from Shenandoah University with a B.A. in Media Studies in 2004; as a student journalist, she won state and national awards, helped teach and manage a team of reporters, and made it out alive with high honors.
5. Veronica Belmont: Veronica is a technology and gaming-centric video host based out of San Francisco. Currently her projects include Qore (a monthly interactive magazine about the PS3 for Sony) and Tekzilla (a weekly tech help and how-to show on Revision3.com). She has also written for Slate, DoubleX, MaximumPC and PC Gamer. Veronica initially made her mark as a producer and on-air talent for CNET Networks (now CBS Interactive). She worked on such shows as Buzz Out Loud, MP3 Insider, Crave, and Prizefight. In 2007 she left CNET to host the eclectic video show Mahalo Daily, which was named one of the top new podcasts in 2008 on iTunes. An avid gamer and social-networking junkie (with over 1 million Twitter followers), Veronica often speaks about her interests at conferences and panels. She has also been the emcee at events for companies such as gdgt, Boxee, MacHeist and RiffTrax. In her spare time, she co-hosts the science fiction and fantasy podcast The Sword and Laser with Tom Merritt. She lives with one technology writer and two cats (and too many gadgets). Veronica graduated from Emerson College, B.A. in Audio/Radio, focus in New Media studies.
6. Deirdre Breakenridge: Deirdre is President, Executive Director of Communications at Mango! Marketing. Deirdre is the author of four Financial Times books. Her most recent book, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. Deirdre speaks nationally and internationally on the topics of PR and social media communications.She was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW). Deirdre is a contributing editor of TechConnect, PRSA’s technology newsletter. She blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.
7. Jenn Allen: Jenn’s a search technology geek, artist and musician. She is the CEO and founder of Rtist.com, a free, real-time, no-commission online marketplace and social meeting place for artists, art lovers and everyone else who enjoys immersion in a positive, humanistic art experience. Artists and art lovers are free to buy, sell, make conversation, chat, critique, ask questions, make recommendations, discuss art and artists, list shows/events, identify favorite artists, art buyers and art enthusiasts; and search for art by artist, rating, price, keyword and tags such as medium, color and texture. Rtist.com – basically a utopia for artists. When you think of sexy what comes to mind? How about someone who is rocking the web right now with a site that is only 8 weeks old? How about someone who is confident and self motivated? Jenn Allen is an entrepreneur and not just any entrepreneur either. She is the Sexiest Female Entrepreneur of 2010 according to getyourbizsavvy.com (if you don’t already know).
8. Joanna Lord: Joanna is the VP of Growth Marketing at SEOmoz, a SEO and social media software company out of Seattle. She is East Coast born, but did a five year stint in LA tech, before settling into the Seattle startup scene. Joanna is a well known customer acquisition expert and well versed in Internet marketing, PPC, SEO, social media and traditional media. She is a regular fixture at industry conferences, speaking all over the world. She “sleeps rarely and caffeinates often.” It also appears that Joanna has been known to sing a song or two on karaoke, but if asked, she will deny it ever happened.
EDITOR’S NOTE: Joanna Lord’s photos and bio were updated at her request on 2/27/2013… We appreciate any opportunity to update this article.
9. Leah Culver: Leah Culver was a co-founder and the lead developer of the social network and micro-blogging website Pownce, which was acquired by blog juggernaut Six Apart in November 2008. While creating the Pownce API she co-authored both the OAuth and OEmbed open API specifications and now maintains the popular Python OAuth library. Leah promotes open source, APIs, and the Django web framework on her blog at leahculver.com. In her free time she likes to play around with new technology and try new restaurants near her home in San Francisco.We recommend checking out her official blog.
10: Amy McInerney: Amy is the co-founder and C.E.O. of Social Focus Marketing, Inc., an Internet marketing company specializing in social media and search engine marketing. After spending two years at the helm of the marketing department at Pearse Street Consulting, Inc., a social networking software development company, Amy spearheaded Social Focus as a sister company (literally, her sister-in-law is the C.E.O. of Pearse Street) and since then, has been launching her clients’ online campaigns to the top of Google searches and driving traffic through innovative social media marketing strategies. In her rare down-time, Amy enjoys wine, concerts and spending time with her niece and nephews.
The following list showcases an independently produced and ranked directory of the Top 100 Automotive Blogs selected for recommendation to visit, subscribe, join and follow them in 2013…
When the author (Ron Mays) who assembled and created the ranking for this list of the Top 100 Automotive Blogs and Networks for 2013 first contacted Ralph Paglia, we did not know what to expect. Ralph provided Ron Mays with the information he requested. When the list was announced and the below Infographic published, all of us associated with the Automotive Digital Marketing Professional Community were pleasantly surprised to see that the ADM Professional Community came in at number 10 out of 100 sites that were selected. The infographic Ron Mays and the CouponAudit team created to display this ranking of auto industry and car business networking UGC sites is available below.
An infographic by the team at CouponAudit
In above infographic, you can view the Top 100 Auto Blogs to follow in 2013. The team at CouponAudit ranked the sites shown according to quality of posts.
- Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance (admprofessionalcommunity.com)
- Will Car Dealers Leverage Social Media Advertising for Competitive Advantage in 2013? (automotivesocial.me)
- Automotive Thought Leader Journal is out! Edition of 21 December 2012 (automotivesocial.me)
- Hyundai Elantra GT Named “2013 Car of the Americas” (prnewswire.com)
- INFOGRAPHIC: Audi, Mercedes Benz Lead The Pack On Facebook (allfacebook.com)
- autoMedia.com Selects Safest 2013 Cars in Each Segment (prweb.com)
- Ask Patty.Com Connects Women Consumers with Female Friendly Car Dealers (motortrend.com)
- Uni-Select chooses ScreenScape for Digital Signage (prweb.com)
In Auto Industry Blogs, Auto Industry Resources, automotive, automotive digital marketing, Automotive Marketing Research, automotive professional, Automotive Professional Networks, Blogging, Blogs, car dealers, Dealership Process, digital marketing, Getting Published, Leadership, Market Research, Marketing, Publishing, ralph paglia, Social Marketing, Social Media, social media marketing ADM Professional Community, automotive, Automotive Blogs, automotive digital marketing, Automotive Digital Marketing Professional Community, Automotive industry, automotive marketing, Automotive Professional Networks, automotive social, Business, car dealer, digital marketing, ralph paglia, Ranked List of Automotive Websites, social media, social media marketing, Top 100, UGC, User-generated content