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Source: Search Engine Optimization: Easy-to-Use Tools to Improve Your Dealership Website’s SERP Rankings

What happens to car dealership websites that don’t show up on the first page of search results? …They remain buried forever (play scary music).

Having a top rank in SERPs (search engine result pages) is crucial for car dealerships – it’s no wonder why SEO is considered a crucial strategy for many car companies.

In the last few years, SEO has evolved as a technique like never before. It is implemented at a high level to gain the required traction of the target audience.

With the changes in algorithms, the way automotive consumers tend to search has updated a lot. Whether it is being mobile first or the growing popularity of voice searches, these SEO trends have emerged in such a way that they decide the factors that impact the dealership’s website rankings directly.

But SEO is often mistaken for being a one-time hack. On the contrary, it’s a long term strategy. To ensure that you are able to attract customers organically, you need to work on optimizing your dealership’s site continuously. Search engine algorithms are always changing, so you need to have a smart approach to be able to adapt to those changes quickly.

I know, it sounds like a lot of work. However, there are several SEO tools  that can help you with this and get your site optimized.

In this post, we’ll take a look at 8 such easy-to-use SEO tools to help you improve your website rankings.

 

#1. GTmetrix

GTmetrix is a site analyzer and optimizing tool. It tells you everything you want to know about the performance of your website. It is a very effective tool to gauge the loading speed of a website.

Image via GTmetrix

You can test the loading speed of your website from different locations. GTmetrix has 28 servers located in 7 regions across the globe.

It tells you everything about the loading time, or the total number of requests being handled at different times. You can also set up alerts that’ll be triggered by your page if it faces certain conditions. GTMetrix displays a video of your page while it’s loading which helps you to identify any bottlenecks.

 

#2. SEMrush

SEMrush is another great SEO tool for businesses. It helps digital marketers to do keyword research and analyze keyword strategies used by their competitors. What’s more, it helps you run SEO audits of your content, find backlink opportunities, optimize landing pages, and more. With the free trial version, it has become quite popular among the masses.

seo-tools-Semrush

Image via SEMrush

SEMrush also helps you track the kind of traffic your website gets, in terms of paid and organic. The tool allows you to identify new keywords and their potential. SEMrush helps you craft better content and learn effective content marketing strategies as well.

 

#3. Majestic

Auditing your backlinks can be a hefty task, but Majestic makes it all very easy. It is a great tool to analyze how trustworthy your backlinks and referrals are. With the help of its site explorer tool, you can analyze a domain or URL in depth.

seo-tools-majestic

Image via Majestic

The backlink history checker enables marketers to audit backlinks detected by Majestic’s sophisticated web robots. You can compare backlink histories of competitors too. In a nutshell, Majestic provides you with an advanced link intelligence map with plenty of useful data.

 

#4. SpyFu

SpyFu is a very important tool to gather information about your competitors. Simply by entering a domain name, you can find out all the keywords your competitors are using. In fact, all the ad variations they’ve used by far will be shown as well.

SpyFu

Image via SpyFu

This can prove to be immensely valuable in gaining an edge over your competitors. You can also increase your web traffic with the help of useful recommendations.

Additionally, the tool enables you to connect and build important partnerships. SpyFu keeps you informed about every domain that bids on your AdWords, and suggests the AdWords you should be bidding on. It even tells you the ranking history of a website or web page using a keyword.

 

#5. Pro Rank Tracker

Pro Rank Tracker is a free cloud-based keyword rank tracking and reporting solution. It can prepare and provide advanced reports for your website by providing you with information on the keywords your website is ranking for, and suggest the keywords you must target.

seo-tools-PRT

Image via PRT

Pro Rank Tracker is suitable for businesses of all sizes. It is one of the best rank tracking tools available today. Its state-of-the-art algorithm gives you the latest, most accurate results about the ranking of your website.

The tool automatically tracks the ranks of your web pages. You can specify the search engines you want to track. It even allows you to track the ranks of your videos on YouTube and other video channels.

 

#6. Moz Pro

Moz Pro is an all-inclusive tool which takes care of all your SEO requirements. With a simple and easy-to-use interface, the tool provides you with analytics and insights to give your search engine rankings a boost. Its free add-ons such as Open Site Explorer and Keyword Explorer are also particularly useful.

seo-tools-Moz

Image via Moz

Their popular Chrome extension called Mozbar provides information about a page’s Domain Authority and Page authority directly on the browser. This is pretty handy for a basic competitor analysis.

Moz Pro helps with rank tracking, site crawling to uncover issues, on-page SEO optimization, link profile analysis and much more. Lastly, it can also assist with content management to ensure that businesses are able to promote the right kind of content.

 

#7. Crazy Egg

Crazy Egg is a very popular tool for click-tracking and heatmap generation. This tool is quite different from most of the SEO tools available today as it helps you track the behavior of your visitors on your web pages.

seo-tools-Crazyegg

Image via Crazy Egg

You need to embed a small code on the pages of your website and this code will help track visitors that come to your pages.

Who are clicking on your pages? What are they avoiding? Are there any bottlenecks because of which they abandon the website? Which portion of the web page is most beneficial for conversions? Crazy Egg helps you answer all these questions with the help of heatmaps they generate.

 

#8. Copyscape

If your website content is a copy of some other page, it hurts your credibility and SEO. As Google is known to penalize duplicate content, your search engine ranking can be negatively impacted as a result.

seo-tools-CopyscapeImage via Copyscape

Copyscape helps you avoid any issues with duplicacy. It is a tool that helps you to check for plagiarized content by scanning and monitoring web pages with ease.

It can send alerts if your content is copied and or if it is being used elsewhere. Its sister site Siteliner can detect duplicate content within a website. What’s more, it also checks broken links and more.

 

Wrapping Up

SEO is a continuous process. The digital landscape is dynamic and ever-changing. So you need to continually monitor the performance of your site and optimize it.

There can be a host of problems on your site – with meta tags, copy, fonts, images, coding, broken links etc. SEO tools can help you uncover these issues. Once you are aware of them, you can fix them so as to provide a great experience to users.

Which are your favorite SEO tools? …Let us know in the comments window below.

Edited and reposted from article written by

Guest Blogger @Mention

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Source: SEO or PPC; What’s More Important?

SEO or PPC; What’s More Important?

Just recently, a friend of mine approached me about his dealership site and how they had a consultant (SEO guru), do an SEO analysis of his site.

He was concerned that he may be losing money on keyword selection based on the analysis. As I explained to him there is some confusion out there regarding the entire Google platform and that having a balance of both high-level SEO, and an optimized PPC campaign is the ideal. I also explained that you only get charged by clicks, not keyword choices (lol)

Let’s cover SEO first.
SEO stands for “search engine optimization” which is a practice that makes sure that your website follows all of the necessary rules of engagement to make it easy to rank as organically high on the search engine results pages (SERPs) as possible. It includes having good content in the form of copy, pictures, and video. All material should be relevant to the subject matter and have keywords and key phrases as an essential part of the site copy.  There are other technical aspects but forget those for now.  Having great SEO is the “free” way to get listed.

Offsite SEO is still a huge part of the overall SEO mix. Having other high-quality sites backlink to your website is the water that lifts the ice cube to the top of the glass so to speak. Having your dealership properly listed via all of the 300+ listing sites and the 4 main data companies (Factual, Acxiom, Infogroup and Neustar (Localeze), means that people will correctly know your company name, address, hours of operation, and telephone number. To have incorrect info strewn about the internet will definitely hurt your chances of getting highly-ranked. It will hurt your overall “Quality Score” which is essentially what Google uses to rank you in the search engine, and that’s where PPC and SEO strike their balance.

What is the “Quality Score”?
Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

1) Your click-through rate (CTR) (PPC campaign)

2) The relevance of each keyword to its ad group (PPC campaign)

3) Landing page quality and relevance (SEO)

4) The relevance of your ad text (PPC & SEO)

5) Your historical AdWords account performance (PPC)

As you can see, there is a mix of PPC and SEO involved in optimizing a Quality Score which essentially determines where your stores website is going to show up in a typical search operation. Great SEO alone can get you on to the first page of search, but unless you are well-branded, your position may vary from near the top, to not on the page at all. The leads you get from great organic (unpaid) placement are basically free and are high quality. However, to get into the top position and get the most clicks possible, and the best clicks according to numerous studies, you have to pay for placement.

PPC guarantees a first page presence.
The cost of that presence is somewhat based on the quality of the website’s SEO execution. The ads in the pay per click campaign have to be compelling enough to get a good click through rate, but the words and phrasing used in each ad must also match those keywords and phrases (long tail search terms) on the website pages they are linked to. The better the execution and matching of verbiage in ads and on the site, the better your organic ranking, and the cheaper you clicks will be. It’s a seriously incestuous relationship. Google wants to reward you for creating a good user experience (SEO) but needs to make money so they have PPC to nudge those rankings to the top if you pay enough to rank high.
Google really has it figured out. It used to be that Google had two columns on every search results page. The left column had the organic listings (best SEO executions and/or brand names). People used to click at an 8:1 ratio favoring the organic or “free” listings over the listings in the right column which were all paid for. Google then eliminated the two column design and started putting PPC campaign ads on top of each SERP which now has only one column combining paid and free results. This cut down the ratio that favored free search results and increased Google’s click revenue.
The point is, having as much visibility as possible in any search operation is crucial. It’s termed “page dominance”. In my estimation, the companies that do both well, win. The companies that only do PPC, run inefficient, expensive campaigns. The companies that ignore PPC, are likely too budget-conscious to compete and suffer with inconsistent visibility. Those who combine Google Best Practices, and optimize both SEO as well as their PPC campaigns, dominate their competition.
I hope this helps clarify the decade-old question of how SEO and PPC affect one and other, and how using both to your advantage is the best way to the top of the mountain.