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Source: Search Engine Optimization: Easy-to-Use Tools to Improve Your Dealership Website’s SERP Rankings

What happens to car dealership websites that don’t show up on the first page of search results? …They remain buried forever (play scary music).

Having a top rank in SERPs (search engine result pages) is crucial for car dealerships – it’s no wonder why SEO is considered a crucial strategy for many car companies.

In the last few years, SEO has evolved as a technique like never before. It is implemented at a high level to gain the required traction of the target audience.

With the changes in algorithms, the way automotive consumers tend to search has updated a lot. Whether it is being mobile first or the growing popularity of voice searches, these SEO trends have emerged in such a way that they decide the factors that impact the dealership’s website rankings directly.

But SEO is often mistaken for being a one-time hack. On the contrary, it’s a long term strategy. To ensure that you are able to attract customers organically, you need to work on optimizing your dealership’s site continuously. Search engine algorithms are always changing, so you need to have a smart approach to be able to adapt to those changes quickly.

I know, it sounds like a lot of work. However, there are several SEO tools  that can help you with this and get your site optimized.

In this post, we’ll take a look at 8 such easy-to-use SEO tools to help you improve your website rankings.

 

#1. GTmetrix

GTmetrix is a site analyzer and optimizing tool. It tells you everything you want to know about the performance of your website. It is a very effective tool to gauge the loading speed of a website.

Image via GTmetrix

You can test the loading speed of your website from different locations. GTmetrix has 28 servers located in 7 regions across the globe.

It tells you everything about the loading time, or the total number of requests being handled at different times. You can also set up alerts that’ll be triggered by your page if it faces certain conditions. GTMetrix displays a video of your page while it’s loading which helps you to identify any bottlenecks.

 

#2. SEMrush

SEMrush is another great SEO tool for businesses. It helps digital marketers to do keyword research and analyze keyword strategies used by their competitors. What’s more, it helps you run SEO audits of your content, find backlink opportunities, optimize landing pages, and more. With the free trial version, it has become quite popular among the masses.

seo-tools-Semrush

Image via SEMrush

SEMrush also helps you track the kind of traffic your website gets, in terms of paid and organic. The tool allows you to identify new keywords and their potential. SEMrush helps you craft better content and learn effective content marketing strategies as well.

 

#3. Majestic

Auditing your backlinks can be a hefty task, but Majestic makes it all very easy. It is a great tool to analyze how trustworthy your backlinks and referrals are. With the help of its site explorer tool, you can analyze a domain or URL in depth.

seo-tools-majestic

Image via Majestic

The backlink history checker enables marketers to audit backlinks detected by Majestic’s sophisticated web robots. You can compare backlink histories of competitors too. In a nutshell, Majestic provides you with an advanced link intelligence map with plenty of useful data.

 

#4. SpyFu

SpyFu is a very important tool to gather information about your competitors. Simply by entering a domain name, you can find out all the keywords your competitors are using. In fact, all the ad variations they’ve used by far will be shown as well.

SpyFu

Image via SpyFu

This can prove to be immensely valuable in gaining an edge over your competitors. You can also increase your web traffic with the help of useful recommendations.

Additionally, the tool enables you to connect and build important partnerships. SpyFu keeps you informed about every domain that bids on your AdWords, and suggests the AdWords you should be bidding on. It even tells you the ranking history of a website or web page using a keyword.

 

#5. Pro Rank Tracker

Pro Rank Tracker is a free cloud-based keyword rank tracking and reporting solution. It can prepare and provide advanced reports for your website by providing you with information on the keywords your website is ranking for, and suggest the keywords you must target.

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Image via PRT

Pro Rank Tracker is suitable for businesses of all sizes. It is one of the best rank tracking tools available today. Its state-of-the-art algorithm gives you the latest, most accurate results about the ranking of your website.

The tool automatically tracks the ranks of your web pages. You can specify the search engines you want to track. It even allows you to track the ranks of your videos on YouTube and other video channels.

 

#6. Moz Pro

Moz Pro is an all-inclusive tool which takes care of all your SEO requirements. With a simple and easy-to-use interface, the tool provides you with analytics and insights to give your search engine rankings a boost. Its free add-ons such as Open Site Explorer and Keyword Explorer are also particularly useful.

seo-tools-Moz

Image via Moz

Their popular Chrome extension called Mozbar provides information about a page’s Domain Authority and Page authority directly on the browser. This is pretty handy for a basic competitor analysis.

Moz Pro helps with rank tracking, site crawling to uncover issues, on-page SEO optimization, link profile analysis and much more. Lastly, it can also assist with content management to ensure that businesses are able to promote the right kind of content.

 

#7. Crazy Egg

Crazy Egg is a very popular tool for click-tracking and heatmap generation. This tool is quite different from most of the SEO tools available today as it helps you track the behavior of your visitors on your web pages.

seo-tools-Crazyegg

Image via Crazy Egg

You need to embed a small code on the pages of your website and this code will help track visitors that come to your pages.

Who are clicking on your pages? What are they avoiding? Are there any bottlenecks because of which they abandon the website? Which portion of the web page is most beneficial for conversions? Crazy Egg helps you answer all these questions with the help of heatmaps they generate.

 

#8. Copyscape

If your website content is a copy of some other page, it hurts your credibility and SEO. As Google is known to penalize duplicate content, your search engine ranking can be negatively impacted as a result.

seo-tools-CopyscapeImage via Copyscape

Copyscape helps you avoid any issues with duplicacy. It is a tool that helps you to check for plagiarized content by scanning and monitoring web pages with ease.

It can send alerts if your content is copied and or if it is being used elsewhere. Its sister site Siteliner can detect duplicate content within a website. What’s more, it also checks broken links and more.

 

Wrapping Up

SEO is a continuous process. The digital landscape is dynamic and ever-changing. So you need to continually monitor the performance of your site and optimize it.

There can be a host of problems on your site – with meta tags, copy, fonts, images, coding, broken links etc. SEO tools can help you uncover these issues. Once you are aware of them, you can fix them so as to provide a great experience to users.

Which are your favorite SEO tools? …Let us know in the comments window below.

Edited and reposted from article written by

Guest Blogger @Mention

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Ten Sexiest Women in Social Media – Automotive Digital Marketing Professional Community.

Fuchsia McInerney’s Roster of the Top 10 Sexiest Women in Social Media

Shown below is Cyan Banister

CEO and Entrepreneur, Fuchsia McInerney, names the top ten women in social media who are pioneering the industry and making a name for themselves.

Sexy and technology aren’t always two words you hear together. In fact women and technology aren’t two words you hear together that often, unless it’s highlighting the overwhelming lack of the former within the latter. That said, these ten women represent high-powered entrepreneurs, executive, artists and techies who are defying statistics, pioneering the industry and making a name for themselves. 

From ecommerce to marketing to blogging, spanning from corporate to indie, our top ten have taken the high-tech industry by storm, and quite frankly, they look good doing it!

As an update, I would like to point out that each of the women whose bio’s and images appear below, selected the images for publication and wrote the information paragraph about themselves. As each of them have requested that images or descriptions be updated, we have been pleased and eager to do so…

“Exploitation?” I think not…

Savvy marketing professionals who know the value of “Personal Branding? I think so.

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Cyan Banister

1. Cyan Banister, Entrepreneur & Artist: Cyan was born into a family of artists and grew up around paint, photography and music. From these beginnings, she developed a life-long appreciation for the arts that eventually inspired the Zivity platform, an ad-free social network for models, photographers, and video artists. This platform she created is a new way for artists to profitably connect directly with their fans in the rapidly changing digital media landscape.Cyan has held many leadership roles throughout her career, from leading technical operations teams in an enterprise software company to helping women master technology as CTO of a nonprofit organization. She is also an angel investor and has invested in Facebook, EQAL, Mimoco, OtherInbox, Thumbtack, Tagged, Hot Potato, Powerset, Topsy and others. Cyan is also an event and portrait photographer and enjoys jugglers and magicians.

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Heather Meeker

2. Heather Meeker: Heather brings over 13 years of experience working in communications, marketing and sales for technology companies. She started her career working in public relations for EarthLink and held similar positions at start-ups including Stamps.com and Homestore.com. After Sept 11, Meeker transitioned into an entirely new career in pharmaceutical sales at Pfizer, selling blockbuster drugs including Zithromax, Lipitor and Viagra. Despite success, Meeker decided her passion was communications and took a role as PR Manager for Yahoo Search Marketing followed by Manager of Burson Marsteller’s Consumer Technology Practice. Today, she holds the position of Director of Marketing and Corporate Communications for geo-location start-up Pelago – makers of Whrrl. In addition, she volunteers as an Advisor for the LA Chapter of Girls in Tech.


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Melissa Salas

3. Melissa Salas: Melissa is the Marketing Director at Buy.com. That’s right. The Director. Of Marketing. At Buy.com. Talk about a power player. She has also been the host of BuyTV for four years. She is the recipient of the 2008 Affiliate Summit Pinnacle Award Winner for Affiliate Manager of the Year. She joined Buy.com in 2000 & manages various online marketing campaigns as well as their Affiliate Program. Born & raised in Southern California, she attended Long Beach State University & graduated with a BA in Communications & minored in Interpersonal Communication & Business Organization. She lives in Orange County & her hobbies include traveling, kickboxing, dance, going to live shows, concerts, the beach, Angels, Lakers, Chargers and of course USC FOOTBALL games! Check out Melissa on Twitter: @

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Jolie O’Dell

4. Jolie O’Dell, Social Media & Tech Reporter: Jolie O’Dell is a journalist and startup veteran with a decade of experience in writing and editing the news. Formerly a writer and community manager for ReadWriteWeb and a freelance writer for tech blogs and various print publications, Jolie now writes on social media and technology for Mashable. She graduated from Shenandoah University with a B.A. in Media Studies in 2004; as a student journalist, she won state and national awards, helped teach and manage a team of reporters, and made it out alive with high honors.

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Veronica Belmont

5. Veronica Belmont: Veronica is a technology and gaming-centric video host based out of San Francisco. Currently her projects include Qore (a monthly interactive magazine about the PS3 for Sony) and Tekzilla (a weekly tech help and how-to show on Revision3.com). She has also written for Slate, DoubleX, MaximumPC and PC Gamer. Veronica initially made her mark as a producer and on-air talent for CNET Networks (now CBS Interactive). She worked on such shows as Buzz Out Loud, MP3 Insider, Crave, and Prizefight. In 2007 she left CNET to host the eclectic video show Mahalo Daily, which was named one of the top new podcasts in 2008 on iTunes. An avid gamer and social-networking junkie (with over 1 million Twitter followers), Veronica often speaks about her interests at conferences and panels. She has also been the emcee at events for companies such as gdgt, Boxee, MacHeist and RiffTrax. In her spare time, she co-hosts the science fiction and fantasy podcast The Sword and Laser with Tom Merritt. She lives with one technology writer and two cats (and too many gadgets). Veronica graduated from Emerson College, B.A. in Audio/Radio, focus in New Media studies.

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Deirdre Breakenridge

6. Deirdre Breakenridge: Deirdre is President, Executive Director of Communications at Mango! Marketing. Deirdre is the author of four Financial Times books. Her most recent book, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. Deirdre speaks nationally and internationally on the topics of PR and social media communications.She was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW). Deirdre is a contributing editor of TechConnect, PRSA’s technology newsletter. She blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

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Jenn Allen

7. Jenn Allen: Jenn’s a search technology geek, artist and musician. She is the CEO and founder of Rtist.com, a free, real-time, no-commission online marketplace and social meeting place for artists, art lovers and everyone else who enjoys immersion in a positive, humanistic art experience. Artists and art lovers are free to buy, sell, make conversation, chat, critique, ask questions, make recommendations, discuss art and artists, list shows/events, identify favorite artists, art buyers and art enthusiasts; and search for art by artist, rating, price, keyword and tags such as medium, color and texture. Rtist.com – basically a utopia for artists. When you think of sexy what comes to mind? How about someone who is rocking the web right now with a site that is only 8 weeks old? How about someone who is confident and self motivated? Jenn Allen is an entrepreneur and not just any entrepreneur either. She is the Sexiest Female Entrepreneur of 2010 according to getyourbizsavvy.com (if you don’t already know).

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Joanna Lord

8. Joanna Lord: Joanna is the VP of Growth Marketing at SEOmoz, a SEO and social media software company out of Seattle. She is East Coast born, but did a five year stint in LA tech, before settling into the Seattle startup scene. Joanna is a well known customer acquisition expert and well versed in Internet marketing, PPC, SEO, social media and traditional media. She is a regular fixture at industry conferences, speaking all over the world. She “sleeps rarely and caffeinates often.” It also appears that Joanna has been known to sing a song or two on karaoke, but if asked, she will deny it ever happened.

EDITOR’S NOTE: Joanna Lord’s photos and bio were updated at her request on 2/27/2013… We appreciate any opportunity to update this article.

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Leah Culver

9. Leah Culver: Leah Culver was a co-founder and the lead developer of the social network and micro-blogging website Pownce, which was acquired by blog juggernaut Six Apart in November 2008. While creating the Pownce API she co-authored both the OAuth and OEmbed open API specifications and now maintains the popular Python OAuth library. Leah promotes open source, APIs, and the Django web framework on her blog at leahculver.com. In her free time she likes to play around with new technology and try new restaurants near her home in San Francisco.We recommend checking out her official blog.

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Amy McInerney

10: Amy McInerney: Amy is the co-founder and C.E.O. of Social Focus Marketing, Inc., an Internet marketing company specializing in social media and search engine marketing. After spending two years at the helm of the marketing department at Pearse Street Consulting, Inc., a social networking software development company, Amy spearheaded Social Focus as a sister company (literally, her sister-in-law is the C.E.O. of Pearse Street) and since then, has been launching her clients’ online campaigns to the top of Google searches and driving traffic through innovative social media marketing strategies. In her rare down-time, Amy enjoys wine, concerts and spending time with her niece and nephews.