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Ralph Paglia
Automotive Marketing Pro with a Passionate Commitment to Clients
Ralph Paglia currently serves as President of ADM Consulting, LLC based out of Las Vegas, Nevada. Prior to his launch of the ADM Consulting Practice in May 2014, Ralph drove the concept, business strategy and creation of Automotive Media Partners, LLC… From January 2011 and up to to the corporate formation and official launch of AMP in April 2012, Ralph served as Vice President – Digital for Tier 10 Marketing with offices in Washington, DC and Miami, FL. During his time at Tier 10, Ralph recruited, hired, trained and led the Digital Marketing and Advertising Team. Ralph created Tier 10’s Digital Advertising Operations, and defined those operating procedures in a Documented Manuals. Ralph designed the team’s work-flow processes and digital advertising operational steps that executed campaign fulfillment for Tier 10 Marketing dealer and dealer association clients.
From early 2007 through the end of 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies (Ford, Toyota, Mercedes-Benz, Honda, Hyundai,Kia), Social and Digital Media Enterprises, major universities (ASU), car dealers, large dealer groups and digital marketing enterprises such as Google, Yelp, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Honda, Toyota, General Motors, Hyundai and others.
At both ADP Dealer Services (now CDK Global) and Tier 10 Marketing, Paglia created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, site visitor retargeting and behaviorally targeted online display advertising, search engine advertising, social media marketing and reputation management strategies and tactics.
Prior to Tier 10, Paglia created new businesses for ADP Dealer Services (now CDK Global) such as Digital Marketing and Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.
EDUCATION: After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia attended SUNY-Buffalo School of Business for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego where he served in multiple roles over an 8 year period including sales manager, general sales manager and general manager. .
AUTOMOTIVE: Since his San Diego dealership days, Paglia has served in management capacity for dealer groups in California, Texas and New York. Ralph has become a nationally recognized thought leader, conference speaker, consultant and frequently published author on automotive CRM systems, Digital Marketing and Advertising Strategy, organizational development and Internet Sales Team Operations and Management.
GODFATHER OF DIGITAL MARKETING: Paglia has been tagged as the “Godfather of Automotive Digital Marketing” by several industry veterans as a result of his remarkable history and pioneering thought leadership. His experience at large scale implementation of auto industry Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations is unmatched. Paglia is a well known speaker and frequently published expert on Automotive Digital Marketing and Advertising, automotive solution development requirements, CRM systems, dealer business process and operations, Digital Marketing value propositions along with measurement criteria, platform data points and collections systems for performance reporting and ROI analysis.
HIGHLIGHTS
1986 San Diego: Paglia pioneers “Internet Leads” using Bulletin Board Systems at defense contractor facilities
@RalphPaglia Tweets
- Simply creating content isn’t enough. It needs to be content that your audience cares about if you want to attract a… lnkd.in/ePmmUEN 1 hour ago
- Check out “5 Common Blogging Mistakes” via @ADMcommunity: automotivedigitalmarketing.com/profiles/blogs… 1 hour ago
- The latest Car Dealer Group Daily! paper.li/RalphPaglia/13… 3 hours ago
- #FollowFriday @AutoConnect2013 @MatthewGoodson2 @NADAtweeter – top engaged members this week 🙂 5 hours ago
- Hello @RalphPaglia‘s 16994 followers – thank you so much for following! Wishing you all a happy Friday! 5 hours ago
- Thanks for following! @jocelyncopko @SonnyMendoza @wyperco 5 hours ago
- U Spy 2018 Chevrolet Traverse SUV, The GMC Acadia’s Roomier Brother klou.tt/1rjoopayqvp58 6 hours ago
- Prevent the Drought of Summer SalesA Sales Guy’s Sales Blog klou.tt/146uij5s9r4bh 6 hours ago
- Talking Netflix, Marvel & 30 Years in US: 5 Questions with Hyundai’s Dean Evans klou.tt/fmexwoqpaxsb 8 hours ago
- Your Content Marketing Strategy Doesn’t Have to Be Complicated klou.tt/19lzjyd2tpcot 9 hours ago
- Automotive Social Media Daily is out! paper.li/RalphPaglia/au… Stories via @VJnator @StanSher @boalt #success #quoteoftheday 12 hours ago
- Ralph Paglia Car Guy Daily News is out! paper.li/RalphPaglia?ed… Stories via @4BillLewis @BonhamChrysler2 @ayangrande #socialmedia #marketing 18 hours ago
- The latest Automotive Thought Leader Journal! paper.li/RalphPaglia/au… Thanks to @GirlWithAHemi @MyDealers #success #quoteoftheday 18 hours ago
- Hyundai CEO Tells Dealers To Get With The Times automotivedigitalmarketing.com/profiles/blogs… 21 hours ago
- Dave is a very savvy car guy with a ton of experience. lnkd.in/eHmbhwn 22 hours ago
- Home Plate: Your Dealership The culmination of the home run occurs when all these factors are simultaneously in play… lnkd.in/eGX4sDH 22 hours ago
- Check out “The Automotive Marketing Home Run” via @ADMcommunity: automotivedigitalmarketing.com/profiles/blogs… 22 hours ago
- Do you recognize this woman? Does she appear to be attractive to… instagram.com/p/BF5E7GiIlPcR… 23 hours ago
- The latest Car Dealer Group Daily! paper.li/RalphPaglia/13… Thanks to @skeetle #infographic #travellikeralph 1 day ago
- Thanks for the retweets this week @RedTieAdvisors @Tina_EQ @ADMactivity much appreciated! 1 day ago
Ralph Paglia’s WordPress Blog
automotive digital marketing
automotive internet sales
Automotive Reputation Management
Automotive Social Media Marketing
Automotive Social Media Reputation Management
Blogroll
- Automotive Digital Marketing Professional Community
- Automotive Reputation Management – Consumer Generated Content Based Strategies for Car Dealers
- DealerELITE | Motivate | Educate | Inspire
- Ralph Paglia Facebook Profile
- Ralph Paglia on ADM
- Ralph Paglia on LinkedIn
- Ralph Paglia on Twitter
- Ralph Paglia’s ADM Professional Community Page
- Ralph Paglia\’s WordPress Blog
car dealer website
Car Dealership Operations – Management
CRM and Lead Management Tools
Dealership Employee Training
Personal Blogs and Webites
Blogs I Follow
Ralph Endorses the ADM Professional Community
Ralph Paglia’s ADM Blog Posts
- Hyundai CEO Tells Dealers To Get With The Times
- Ford Compels Dealers To Increase Google Adwords Budget
- Car Dealers Increase Employee Count by 4.3% in 2015
- Dealership Car Buyer Survey Template
- Chip Perry Reveals TrueCar’s Dealer Pledge Outlining Transformation Strategy
- Cox Automotive Enters Dealer Finance and Insurance Departments
- Word Of Mouth: Current Generation of Teens Lose Interest in Cars
- Edmunds: January Auto Sales Hit Winter Skids, SAAR Tracking 17.5M
- America’s New Class of “Opinion Elites” Drive Increased Impact of Online Reviews on Car Dealer Reputation
- Ford “Project Vehicle” Program for 2016
- Edmunds Projects Record Car Sales Volume for November 2015
- Chip Perry, Former AutoTrader CEO Goes To TrueCar
- If You Name a New Model After a City, Will It Sell There?
- Car Dealers Deliver October Sales Blockbuster Hit 18.23 Million SAAR!
- Does Your Dealership Leverage Video Micro-Moments for Marketing?
- Fixed Operations Analysis and Optimization Using PowerDealer
- FTC Workshop Via Webstreaming is Friday October 30th at 8:30 AM Eastern
- Modern Car Buying: Steps To The Purchase In Today’s Digital Marketplace (Infographic)
- IAB Research: Digital Influence on American Car Buyers
- Why Join The PowerDealer Network?
Featured Articles on the ADM Professional Community
- 5 Common Blogging Mistakes sara callahan
- Compliance in Marketing: What You Need to Know Tony Orlando
- Hyundai CEO Tells Dealers To Get With The Times Ralph Paglia
- In-House Video Production: No More Excuses Aaron Wirtz
- Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1) Chris Miller
- Why most business get cars on lease? Here is answer Kristin B Beasley
- Key Insights into Understanding the 2016 Car Buyer’s Journey Larisa Bedgood
- How to Improve Your Website Sales Strategy Leona Zoey
- Paul Potratz: Can you create a timeless brand? Paul Potratz
- The Automotive Marketing Home Run David Metter
- 5 Tips on Successful Email Marketing for Car Dealerships Larisa Bedgood
- Automotive Direct Mail Marketing – Dead or Alive? Jon Floyd
- 8 Steps to Be the Destination Dealer for Women Anne Fleming
- Using Twitter to Grow Your Brand Paul Potratz
- Ransomware Attacks on the Rise: What Every Dealer Needs to Know Erik Nachbahr
- How to Create Emotionally Appealing Inventory Videos Gina Reuscher
- Dry Erase Reusable Hang Tag Saves Money to Merchandise Inventory Jim Leman
- How to Differentiate Your Dealership during the Recall Crisis sara callahan
- What Would Your Customers Do If There Weren’t Any More Discounts? Mike Gorun
- Mobile is Skyrocketing for Dealership Marketing – How to Get on Board Larisa Bedgood
Ralph Paglia Videos on ADM
- Dealership Marketing: Power Minute | Episode 7
March is typically a critical month in the auto industry and this one proved to be… interesting. What happened in March that will impact the months ahead? To improve your dealership marketing, visit http://mypowerdealer.com to learn more.
Latest Activity on ADM Professional Community
- sara callahan’s blog post was featured May 27, 2016
sara callahan’s blog post was featured5 Common Blogging MistakesToday, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that […]
- Tony Orlando’s blog post was featured May 27, 2016
Tony Orlando’s blog post was featuredCompliance in Marketing: What You Need to KnowIt wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-m […]
- Jeffrey Melendez, Steven Speis, Alex Kellner and 3 more joined Automotive Digital Marketing ProCom May 27, 2016
Jeffrey Melendez, Steven Speis, Alex Kellner and 3 more joined Automotive Digital Marketing ProCom
- Eliana Raggio liked Eliana Raggio’s event FREE WEBINAR: How to Crack the Millennial Code and Sell More Cars May 27, 2016
Eliana Raggio liked Eliana Raggio’s event FREE WEBINAR: How to Crack the Millennial Code and Sell More Cars
- Eliana Raggio posted events May 27, 2016
Eliana Raggio posted eventsFREE WEBINAR: How to Crack the Millennial Code and Sell More CarsJune 9, 2016 from 12pm to 1pmFREE WEBINAR: How to Ignite Your Website Traffic & Set Your Sales on FireJune 16, 2016 from 12pm to 1pmFREE WEBINAR: 5 Biggest CRM Mistakes You’re Making Right Now…& How to Fix ThemJune 23, 2016 from 12pm to 1pm
- Eliana Raggio liked Eliana Raggio’s event FREE WEBINAR: How to Ignite Your Website Traffic & Set Your Sales on Fire May 27, 2016
Eliana Raggio liked Eliana Raggio’s event FREE WEBINAR: How to Ignite Your Website Traffic & Set Your Sales on Fire
- Eliana Raggio liked Eliana Raggio’s event FREE WEBINAR: 5 Biggest CRM Mistakes You’re Making Right Now…& How to Fix Them May 27, 2016
Eliana Raggio liked Eliana Raggio’s event FREE WEBINAR: 5 Biggest CRM Mistakes You’re Making Right Now…& How to Fix Them
- Paul Potratz posted a blog post May 27, 2016
Paul Potratz posted a blog postHow to set up Google User ExplorerGoogle’s User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they’re taking so we can better personalize the experience for them.You can also create segments to narrow down users who performed a […]
- Christopher Bouchard liked Ralph Paglia’s blog post Hyundai CEO Tells Dealers To Get With The Times May 27, 2016
Christopher Bouchard liked Ralph Paglia’s blog post Hyundai CEO Tells Dealers To Get With The Times
- sara callahan posted a blog post May 27, 2016
sara callahan posted a blog post5 Common Blogging MistakesToday, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision i […]