I am proud to be one of the presenters selected to speak at the Automotive Internet Sales 20 Group in Chicago from October 23rd to the 25th and highly recommend this event for dealers and managers who are seeking to improve their Internet sales results. The way Sean Bradley has designed this event, participating dealers will be included in monthly conference calls to review participating dealer composite reporting ala “Dealer 20 Group” style, but specifically for handling online marketing and sales.
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Industry Thought Leader Shares Guerrilla Marketing and Competitive Conquest Advertising Strategies – Automotive Digital Marketing Professional Community.
Ralph Paglia, Vice President of Digital at Tier10 Marketing, is sharing with automotive dealers and managers his insights on guerrilla marketing and competitive conquest advertising strategies
DETROIT September 7, 2011 Ralph Paglia, Vice President of Digital at Tier10 Marketing, is sharing with automotive dealers and managers his insights on guerrilla marketing and competitive conquest advertising strategies for the web. With today’s technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition’s customers away from them.
What are some online tools and techniques that dealers can use to see exactly which keywords the competition is bidding on in Google?
How can dealers and managers use their dealer advertising association’s own web site to take customers from other dealers?
Paglia offers advice to dealers and managers on:
- How to create a dealership Google Adwords account.
- How to register competitive conquest domain names.
- How to build guerrilla marketing microsites.
- How to determine the weakest gazelle for conquest.
Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now vice president of Digital at Tier 10 Marketing.
Paglia is also the founder and editor-in-chief of America’s leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business.
Paglia has presented critically acclaimed workshops at each of the 10 previous Digital Dealer Conferences.
Ralph Paglia will be speaking to dealers and managers about guerrilla marketing and competitive conquest advertising strategies for the web at the 11th Digital Dealer® Conference & Exposition, October 5-7, at The Mirage, Las Vegas, Nevada.