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Sales of sport utility vehicles were particularly strong this year, according to joint research by J.D. Power and LMC Automotive.

Total light-vehicle sales are expected to finish out 2017 at 17.2 million units, a decrease of 1.9% from 2016, according to joint research by J.D. Power and LMC Automotive, with retail light-vehicle expected to finish the year just below 14 million units – down 1.1% from 2016.

Having personally invested 5 months into working in car dealerships during 2017, on the front lines managing digital marketing campaigns and supervising BDC operations… I can attest to the simple reality that trucks and SUV’s were where we were able to generate excitement and consumer response in 2017. At Tier 3, we feel the mood of the car buying population far sooner than reflected in sales numbers. 

The continuing shift of sales percentages into more trucks and SUV’s and less conventional passenger cars is reflected in the responsiveness that automotive consumers have to sales promotions and campaigns on each model type.

Looking forward to 2018, both firms expect total light-vehicle sales forecast to top out under 17 million units, a decline of 1.2% from 2017, while the forecast for retail light-vehicles is 13.8 million units for 2018, a decline of 1.4% from this year.

The big surprise for 2017 turned out to be the strength of sport utility vehicle (SUV) sales, according to Jeff Schuster, LMC’s senior vice president of forecasting.

“SUV demand has been robust and is expected to finish up 5% in 2017 from 2016 and a market share of 43% of total light-vehicle sales,” he said in a statement. “The SUV reign will continue for the foreseeable future [as] SUVs are expected to  account for 50% of new model activity in 2018, which will help push the share of total sales to 45% and continue the segment’s volume growth, even as the total market is projected to contract further in 2018.”

He added that light truck models overall accounted for 68% of new-vehicle retail sales through Dec. 17 – the highest level ever for the month of December, making it the 18th consecutive month above 60%.

 

Finding Your Style- Commission Sales – Automotive Digital Marketing Professional Community

Finding Your Style – Commission Sales

I cut my teeth selling at an early age selling door to door. From delivering newspapers to Fuller Brush to Cash is Best, for which Ted Turner was a fugitive from the US holding offshore on his yacht in international waters for purporting a pyramid scheme, to selling the original wind up fire and burglar alarms for the home.
After having had my foot caught in the door many times I eventually found my way into Automobile sales. I was so excited to have this opportunity because here were people coming to me looking to buy what I had to sell.
I felt like a kid is a candy store and never looked back. This business allowed me to experience owning my own businesses but I always came back to what I always loved.
When I think of all the advice available to train a good salesperson I think of why salespeople would not all be superstars. After years of being around commissioned sales and salespeople both in and out of the Automotive industry it is apparent to me that the art of selling (and it is an art) is a talent that few people ever master.
I have seen so many techniques that salespeople use to make a sale that works very well for them but would never work for me. As a matter of fact, Some I could not even fathom how they even made so many sales with their “Style” of selling but it worked for them.
What worked for them would never work for me or you.. You can only observe and take those observations and find a “Style” that works for you and make it your own.
This “Style” for the fortunate ones something that comes naturally making selling for them almost effortless. Sales must be looked at as a challenge- the more difficult the sales is to make, the more satisfaction you get from the experience.
That challenge is something that the truly gifted crave, need and look forward to each and every day in every aspect of their lives. It is like a game of chess that is played and each move determines an eventual outcome that a true salesperson is driven to win by reading each move of the opponent before it is even made.
We are all actors on a stage in our journey through this wonderful life but only a few can mold and manipulate the parts they play.
There is and always has been a misunderstanding or maybe even a lack of respect for these truly gifted people. Only a secure, talented and gifted manager who driven to hit that next level knows that he must let these salespeople work their craft using their own “style” to make the relationship rewarding and successful.
These are the type of people that one needs to make a business truly successful. The ones who are in it not just for the money but because they are driven to succeed. Don’t settle for mediocrity. Constantly be looking for the people that will take, maintain and always be looking for that next rush that only these people get from their work.
If you have all the tools and have not found your “Style” as an owner, manager or salesperson unfortunately you probably never will. But if you know all this and never stop looking to surround yourself with these truly talented people you will have your battle plan and will eventually win the war.

Ten Sexiest Women in Social Media – Automotive Digital Marketing Professional Community.

Fuchsia McInerney’s Roster of the Top 10 Sexiest Women in Social Media

Shown below is Cyan Banister

CEO and Entrepreneur, Fuchsia McInerney, names the top ten women in social media who are pioneering the industry and making a name for themselves.

Sexy and technology aren’t always two words you hear together. In fact women and technology aren’t two words you hear together that often, unless it’s highlighting the overwhelming lack of the former within the latter. That said, these ten women represent high-powered entrepreneurs, executive, artists and techies who are defying statistics, pioneering the industry and making a name for themselves. 

From ecommerce to marketing to blogging, spanning from corporate to indie, our top ten have taken the high-tech industry by storm, and quite frankly, they look good doing it!

As an update, I would like to point out that each of the women whose bio’s and images appear below, selected the images for publication and wrote the information paragraph about themselves. As each of them have requested that images or descriptions be updated, we have been pleased and eager to do so…

“Exploitation?” I think not…

Savvy marketing professionals who know the value of “Personal Branding? I think so.

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Cyan Banister

1. Cyan Banister, Entrepreneur & Artist: Cyan was born into a family of artists and grew up around paint, photography and music. From these beginnings, she developed a life-long appreciation for the arts that eventually inspired the Zivity platform, an ad-free social network for models, photographers, and video artists. This platform she created is a new way for artists to profitably connect directly with their fans in the rapidly changing digital media landscape.Cyan has held many leadership roles throughout her career, from leading technical operations teams in an enterprise software company to helping women master technology as CTO of a nonprofit organization. She is also an angel investor and has invested in Facebook, EQAL, Mimoco, OtherInbox, Thumbtack, Tagged, Hot Potato, Powerset, Topsy and others. Cyan is also an event and portrait photographer and enjoys jugglers and magicians.

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Heather Meeker

2. Heather Meeker: Heather brings over 13 years of experience working in communications, marketing and sales for technology companies. She started her career working in public relations for EarthLink and held similar positions at start-ups including Stamps.com and Homestore.com. After Sept 11, Meeker transitioned into an entirely new career in pharmaceutical sales at Pfizer, selling blockbuster drugs including Zithromax, Lipitor and Viagra. Despite success, Meeker decided her passion was communications and took a role as PR Manager for Yahoo Search Marketing followed by Manager of Burson Marsteller’s Consumer Technology Practice. Today, she holds the position of Director of Marketing and Corporate Communications for geo-location start-up Pelago – makers of Whrrl. In addition, she volunteers as an Advisor for the LA Chapter of Girls in Tech.


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Melissa Salas

3. Melissa Salas: Melissa is the Marketing Director at Buy.com. That’s right. The Director. Of Marketing. At Buy.com. Talk about a power player. She has also been the host of BuyTV for four years. She is the recipient of the 2008 Affiliate Summit Pinnacle Award Winner for Affiliate Manager of the Year. She joined Buy.com in 2000 & manages various online marketing campaigns as well as their Affiliate Program. Born & raised in Southern California, she attended Long Beach State University & graduated with a BA in Communications & minored in Interpersonal Communication & Business Organization. She lives in Orange County & her hobbies include traveling, kickboxing, dance, going to live shows, concerts, the beach, Angels, Lakers, Chargers and of course USC FOOTBALL games! Check out Melissa on Twitter: @

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Jolie O’Dell

4. Jolie O’Dell, Social Media & Tech Reporter: Jolie O’Dell is a journalist and startup veteran with a decade of experience in writing and editing the news. Formerly a writer and community manager for ReadWriteWeb and a freelance writer for tech blogs and various print publications, Jolie now writes on social media and technology for Mashable. She graduated from Shenandoah University with a B.A. in Media Studies in 2004; as a student journalist, she won state and national awards, helped teach and manage a team of reporters, and made it out alive with high honors.

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Veronica Belmont

5. Veronica Belmont: Veronica is a technology and gaming-centric video host based out of San Francisco. Currently her projects include Qore (a monthly interactive magazine about the PS3 for Sony) and Tekzilla (a weekly tech help and how-to show on Revision3.com). She has also written for Slate, DoubleX, MaximumPC and PC Gamer. Veronica initially made her mark as a producer and on-air talent for CNET Networks (now CBS Interactive). She worked on such shows as Buzz Out Loud, MP3 Insider, Crave, and Prizefight. In 2007 she left CNET to host the eclectic video show Mahalo Daily, which was named one of the top new podcasts in 2008 on iTunes. An avid gamer and social-networking junkie (with over 1 million Twitter followers), Veronica often speaks about her interests at conferences and panels. She has also been the emcee at events for companies such as gdgt, Boxee, MacHeist and RiffTrax. In her spare time, she co-hosts the science fiction and fantasy podcast The Sword and Laser with Tom Merritt. She lives with one technology writer and two cats (and too many gadgets). Veronica graduated from Emerson College, B.A. in Audio/Radio, focus in New Media studies.

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Deirdre Breakenridge

6. Deirdre Breakenridge: Deirdre is President, Executive Director of Communications at Mango! Marketing. Deirdre is the author of four Financial Times books. Her most recent book, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. Deirdre speaks nationally and internationally on the topics of PR and social media communications.She was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW). Deirdre is a contributing editor of TechConnect, PRSA’s technology newsletter. She blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

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Jenn Allen

7. Jenn Allen: Jenn’s a search technology geek, artist and musician. She is the CEO and founder of Rtist.com, a free, real-time, no-commission online marketplace and social meeting place for artists, art lovers and everyone else who enjoys immersion in a positive, humanistic art experience. Artists and art lovers are free to buy, sell, make conversation, chat, critique, ask questions, make recommendations, discuss art and artists, list shows/events, identify favorite artists, art buyers and art enthusiasts; and search for art by artist, rating, price, keyword and tags such as medium, color and texture. Rtist.com – basically a utopia for artists. When you think of sexy what comes to mind? How about someone who is rocking the web right now with a site that is only 8 weeks old? How about someone who is confident and self motivated? Jenn Allen is an entrepreneur and not just any entrepreneur either. She is the Sexiest Female Entrepreneur of 2010 according to getyourbizsavvy.com (if you don’t already know).

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Joanna Lord

8. Joanna Lord: Joanna is the VP of Growth Marketing at SEOmoz, a SEO and social media software company out of Seattle. She is East Coast born, but did a five year stint in LA tech, before settling into the Seattle startup scene. Joanna is a well known customer acquisition expert and well versed in Internet marketing, PPC, SEO, social media and traditional media. She is a regular fixture at industry conferences, speaking all over the world. She “sleeps rarely and caffeinates often.” It also appears that Joanna has been known to sing a song or two on karaoke, but if asked, she will deny it ever happened.

EDITOR’S NOTE: Joanna Lord’s photos and bio were updated at her request on 2/27/2013… We appreciate any opportunity to update this article.

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Leah Culver

9. Leah Culver: Leah Culver was a co-founder and the lead developer of the social network and micro-blogging website Pownce, which was acquired by blog juggernaut Six Apart in November 2008. While creating the Pownce API she co-authored both the OAuth and OEmbed open API specifications and now maintains the popular Python OAuth library. Leah promotes open source, APIs, and the Django web framework on her blog at leahculver.com. In her free time she likes to play around with new technology and try new restaurants near her home in San Francisco.We recommend checking out her official blog.

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Amy McInerney

10: Amy McInerney: Amy is the co-founder and C.E.O. of Social Focus Marketing, Inc., an Internet marketing company specializing in social media and search engine marketing. After spending two years at the helm of the marketing department at Pearse Street Consulting, Inc., a social networking software development company, Amy spearheaded Social Focus as a sister company (literally, her sister-in-law is the C.E.O. of Pearse Street) and since then, has been launching her clients’ online campaigns to the top of Google searches and driving traffic through innovative social media marketing strategies. In her rare down-time, Amy enjoys wine, concerts and spending time with her niece and nephews.

The following list showcases an independently produced and ranked directory of the Top 100 Automotive Blogs selected for recommendation to visit, subscribe, join and follow them in 2013…

When the author (Ron Mays) who assembled and created the ranking for this list of the Top 100 Automotive Blogs and Networks for 2013 first contacted Ralph Paglia, we did not know what to expect. Ralph provided Ron Mays with the information he requested. When the list was announced and the below Infographic published, all of us associated with the Automotive Digital Marketing Professional Community were pleasantly surprised to see that the ADM Professional Community came in at number 10 out of 100 sites that were selected. The infographic Ron Mays and the CouponAudit team created to display this ranking of auto industry and car business networking UGC sites is available below.

Top 100 Fashion blogs to follow

An infographic by the team at CouponAudit

In above infographic, you can view the Top 100 Auto Blogs to follow in 2013. The team at CouponAudit ranked the sites shown according to quality of posts.