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Source: Google Launches Initiative to Fight Fraud Directed at Car Dealers and Mid-Sized Companies

Google Launches Initiative to Fight Fraud Directed at Dealers and Mid-Sized Companies

Google steps up efforts to fight scams and fraud directed at Small and Midsize Business

Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google.

In the past, Google has done a number of things to try and stop this kind of fraud, including filing lawsuits. Now, it’s stepping up its efforts and has announced a new set of initiatives.

The company is taking legal action against several entities. In addition, it can now better identify accounts tied to scammers and remove them. Google has also developed a tool to let business owners report scams, and it’s providing a directory of trusted partners.

Here’s an abbreviated version of what Google says in its blog post today:

  • We’re taking legal action against Kydia Inc. d/b/a BeyondMenu, Point Break Media, LLC (and affiliated entities) and Supreme Marketing Group, Inc. d/b/a Small Business Solutions
  • We’ve developed new automated and manual techniques to better identify Google accounts tied to scam efforts.
  • We’ve created a new tool that lets business owners report scammy practices and policy violations.
  • We’ve started providing resources and education to local small business organizations.
  • We’re launching the Google My Business Partners program [with] a directory of trusted partners.

Google is also recommending steps that local business owners should take themselves:

  • Make callers prove they’re from Google.
  • Claim GMB pages.
  • Understand that ranking claims are probably fake.
  • Don’t respond to robocalls.
  • Use the Do Not Call Registry.

The partner directory will be especially helpful. Litigation is also critical. To the extent that Google sues and wins, it will be a deterrent to firms (within the reach of US courts) trying to take advantage of the ignorance of small businesses.

Source: SEO: Building The Right Links, The Right Way Still Works!

Contrary to what you may have been told, links to your dealershiop’s various websites are still one of the most effective ways to drive traffic and get ranked higher on your most critical keyword Search Engine Results Pages (SERP)…

Higher search engine rankings are based on the authority of webpages.
As you probably know, quality links can increase your site’s authority as well as improves its SEO value. Link building helps you to increase the flow of high-quality links pointing to your website. It‘s a proven marketing strategy by many businesses for improving their brand awareness.

Yes, even in 2018 Google considers quality links to your site while ranking. Links indicate that whether your page is useful as a result. Search engines only want to show useful results to its users. So, all your SEO efforts for higher rankings are imperfect without link building strategies.

Do you want increase your domain authority through link building?
Here is an infographic illustrating 90 linking building strategies that you can include in your SEO strategy in 2018.

Ralph Paglia

Ralph Paglia

Ping.fm – Buzz This, Integrate That! http://ping.fm/OYPoy

Location:Chicago, IL