Archives For automotive social

Cut the SPAM and Serve Up More Content – Automotive Digital Marketing

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers?

According to a new study by Hipcricket, it’s obvious that prospective customers want a lot less spam and a lot more ham.

The Hipcricket study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the majority of brands miss their target with messages people find not useful, irrelevant, or insufficiently personalized.

How do marketers miss the mark? Here are some consumer responses from the survey:

  • 52 percent said the message felt “intrusive or spammy.”
  • 46 percent said the message wasn’t relevant to their interests.
  • 33 percent said the message didn’t offer any value.
  • 41 percent said they would share more information with brands if offered relevant offers or coupons

Doug Stovall, chief operating office at Hipcricket, concludes that the research indicates “consumers are actively engaging brands via mobile marketing, but brands must deliver relevant and personalized campaigns.”

Forty one percent of survey participants indicated they would share more information with companies via mobile in exchange for relevant coupons or offers. Location data (20 percent) and demographic data (19 percent) were the most common forms of data people were willing to share.

“This data, properly analyzed, can unlock a treasure trove of information that drives more personalized, relevant mobile marketing,” said Stovall

Bottom line: consumers are willing to view marketer appeals. But they want more ham (offers, incentives, relevance) and less spam (random, incentive-less ads).

To learn more, check out the infographic below.

mobile 2

mobile 3

 

Google and Apple Catch Up To Ford In Auto Industry Influence – Automotive Digital Marketing Professional Community.

Google and Apple Join Ford as Key Influencers in the Auto Industry

Ask average consumers or professional marketers who is most influential in the automotive sector and their response would most likely be Scott Monty of Ford or Ralph Paglia from Automotive Marketing Group (AMG).

Alternatively, they may point to popular industry publications such as CAR and DRIVEREdmunds or Auto Trader. Certainly, all are very popular people and media outlets. In fact, a Social Media Today report lists them among the top auto industry influencers on Twitter. However, does social media amplification make one influential? Most social influence scoring platforms use amplification as major metric in identifying influencers but is that enough?

A lot of focus has been directed towards influence marketing this past year by car dealers and other businesses seeking to sway public conversations and advocacy in their favor.

In response, there’s a growing list of social influence platforms and strategies professing to hold the key to identifying and measuring social influence. One of the leaders in this space is Appinions, an opinion-based influence marketing platform that identifies and measures the opinion leaders in various industries that form online conversations around products, brands and businesses.

During the 2013 New York Auto Show, Appinions released a study entitled “Is Tech Swallowing Auto?”, which offers some surprising insights.

The report explores what is shaping influential conversations at the intersection of new vehicle purchasing and technology and identifies the major players in each category. The results confirm what many already know; luxury, safety, design, value and performance are all hot buttons in any discussion around marketing automobiles. What’s surprising is the role that auto technology has played in shaping influence and who is driving that influence.

Apple Catches Up to Ford as Auto Industry Influencer

Apple Computers has made its mark on history as a market disruptor and, thanks to SIRI’s “Eyes Free” mode, it’s continuing that tradition in the auto industry. The report identifies other technology players who are joining the ranks of key influencers. Google, because of Google Maps and the data it collects on driving patterns, has become a major player in generating opinions in this market. As of Dec 2012, Google Maps was the second most popular mobile app, just behind Facebook. Microsoft, thanks to the SYNC technology installed in Ford vehicles, and AT&T with partners GM and OnStar round out the top influencers.

Tech Trumps Performance

Given that these technology companies have become as influential in the auto industry as car manufacturers, it’s no surprise that the topic of auto technology represents the lion’s share of interest in online conversations. Technology represents 35% of the share of influence, followed by performance at 22%, value at 19%, design at 12%, safety at 8% and luxury at 4%.

The Appinions platform and research team identified that fuel economy (44%) and connected cars (32%) were the dominant topics driving opinion and influence with discussions on automotive technologies.

People over Brands

Another interesting insight was how highly GM executives ranked as influencers even though Ford, Toyota, Audi, Google, and Telsa all ranked as more influential brands. Appinions identified that GM’s executives were more outspoken in sharing their opinions publicly, especially on the topic of innovation.
This study highlights the importance of identifying the opinions being shared by people and businesses, and measuring their impact on public conversations. The opinions of these market leaders are generating public dialogue, which creates social proof that impacts the purchase decisions of consumers. Further, the source of those opinions and eventual influence may be generated from unlikely and unexpected sources.

“Clearly, influence has become a powerful currency for brands when properly understood, identified and managed.”
–Sam Fiorella

  • Share your thoughts… Has social influence become a new currency for brands?
  • Are you surprised at Apple and Google’s surge in influencing this market?
  • Or that GM’s executives rank so highly on automotive influence?

Follow Sam Fiorella on Twitter: www.twitter.com/samfiorella

ADM Members invited to the 3rd Annual Digital Marketing Strategies Conference (DMSC) – Automotive Digital Marketing Professional Community

Brian Pasch says he is so pleased to have been asked by First Class Educators to put together a series of VIP wine events for the 3rd Annual Digital Marketing Strategies Conference (DMSC).  Brian has been collecting California wine for over 30 years and has developed very strong relationships with some of the finest winemakers in the valley.
Brian also states that he is using his connections to create a series of very special, small wine and food tasting events that are associated with DMSC.  He will also be helping FCE plan the wine bus tours that attendees can participate in on Sunday afternoon and Tuesday afternoon.
The conference officially starts on Sunday March 16th with an evening cocktail reception with very special winemaker friends.  If you want to review the official conference schedule, view the event PDF:  2014 DMSC Agenda
One of the BIG changes this year is that the conference will be more intimate; only three workshops sessions will be running concurrently.  Only the very best workshops will be selected and only the best speakers will be facilitating these workshops.

 

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TrueCar Sponsors Ten Full Ride AutoCon 2013 Scholarships – The 2013 AutoConnections Conference and Exposition

AutoCon 2013 Announces a Special Program Sponsored by TrueCar to Award Ten “Full Ride Scholarships” for Dealership Managers to Attend AutoCon 2013*

Automotive Media Partners, LLC is proud to announce the creation of a “Full Ride Scholarship*” program sponsored by TrueCar of Santa Monica, California.  TrueCar’s pioneering sponsorship of this program provides the funds to cover the costs of transportation to and from Las Vegas, lodging at the Aria Resort and full AutoCon conference registration. 

One of the most surprising aspects of TrueCar’s sponsorship is that the company has funded ten (10) AutoCon “Full Ride Scholarships*”.  Ten automotive professionals will receive the educational, networking, inspiration and innovation benefits from attending the 2013 AutoConnections Conference and Exposition at no out of pocket expense for travel, meals during the event or conference fees to themselves or their dealerships. 

  

The TrueCar AutoCon Scholarship Program is further evidence of the remarkable transformation that has taken place at TrueCar since the beginning of 2012. After receiving a remarkable level of criticism within the auto industry during the second half of 2011, TrueCar has evolved and revised their automotive purchasing programs for consumers and affiliated corporations to be far more dealer friendly. 

TrueCar’s objectives supported by these changes have included raising dealer profit margins to levels that provide more room for dealers to cover facility costs and the staffing levels needed to properly service new vehicle buyers sent to them by TrueCar.   


TrueCar understands and recognizes the need for ongoing training and thought leadership within the ranks of the retail automotive industry.  Their management team has decided that one of the best ways to demonstrate this commitment to betterment of the industry is to commit the funds necessary to support independent dealer focused educational events such as AutoCon 2013. 

 

TrueCar executives Bernie Brenner and Mike Timmons approached the founders of the Automotive Digital Marketing and dealerElite professional communities, Ralph Paglia, Chris Saraceno and Mike Myers because these online networks have served as “Ground Zero” for some of the industry’s harshest criticism of TrueCar in the recent past.  Surprising for a company as large as TrueCar is, their management team has reviewed the criticism published by members of the ADM and DealerELITE networks and taken corrective actions, changed their business models and worked with State dealer associations to create vehicle purchase programs that make sense for participating dealers. 

How will the TrueCar AutoCon Scholarships be Awarded?

TrueCar has asked that the AutoConnections Conference Management Team take full control and responsibility for ensuring that the 10 Full Ride Scholarships be awarded based on merit and need.  Criteria will include a wide geographic representation by selecting automotive professionals from every region in North America.  Another consideration will be to award scholarships to professionals who represent a diverse range of vehicle brands and positions within the dealerships they serve.  

Written TrueCar Scholarship Application

The application process will be a simple online application that includes all the expected contact information, a description of the applicant’s role in the dealership where they work and space for them to describe in their own words why they should be awarded a TrueCar AutoCon Scholarship to attend the AutoConnections Conference and Exposition in Las Vegas from September 4th to the 6th

Video TrueCar Scholarship Application

If you are better at explaining your reasons why you should be selected for a scholarship in a verbal manner, the AutoCon 2013 TrueCar scholarship committee will also be pleased to accept your proposal in a video format. Simply explain why you should be selected in a YouTube video that is either uploaded or embedded to eitherAutomotiveDigitalMarketing.com or dealerELITE.net . Please be sure to include the link to that video in your scholarship application where you write out your explanation of why YOU should be selected to receive a “Full Ride Scholarship”.

The AutoCon Scholarship Selection Committee is comprised of Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and Brian Pasch.  As applicants are being considered they will be contacted by a committee member and interviewed via phone and email.  Final selections will be made by committee vote and the awardees notified by email and phone.

AutoCon 2013 Scholarship Selection Committe

  • Ralph Paglia
  • Chris Saraceno
  • Mike Myers
  • Carrie Hemphill
  • Brian Pasch 

                                                    

Applications for TrueCar AutoCon Scholarships will be accepted starting Monday July 1, 2013 and award selections will begin Monday August 5, 2013.

 

With 10 TrueCar AutoCon Scholarships being awarded, the odds of being selected are probably better than any other similar program in the auto industry… So, do not hesitate to apply and encourage other automotive professionals to do so!  All of us who are stakeholders in the AutoCon event are thrilled with the investment being made by TrueCar to support what we believe is the best event in the auto industry.  The TrueCar sponsorship of AutoCon 2013 and the Full Ride Scholarship Program is appreciated and respected. 

In the past, TrueCar was a company that received an enormous amount of criticism, much of which has been emotionally charged and at times, crossed the boundaries of decency and professional behavior.  Many other companies faced with similar criticism and public ridicule would have released a barrage of legal actions to defend themselves.  TrueCar has consistently taken the high road and responded to their critics with program changes and by sending their senior executives to major auto industry events and meetings. 

 

The TrueCar sponsorship of AutoCon is further proof that this company is led by professionals who want to be valuable contributors to the overall success of the auto industry.

 

On behalf of the AutoCon team and the 10 auto industry professionals who will receive the benefit of these scholarship awards, a sincere thank you to TrueCar is extended.

Apply for a TrueCar AutoCon Scholarship online at http://AutoCon2013.com

    

*PLEASE NOTE: “Full Ride Scholarship” is the brand name for this category of award and is owned by Automotive Media Partners, LLC.  All “Full Ride Scholarships” associated with an AMP promoted event with include a travel stipend that reimburses the scholarship recipient for airfare expense submitted up to a maximum dollar amount. Recipients will also receive lodging for the nights of the conference itself. Any room charges authorized by the scholarship recipient, or incidental expenses are the responsibility of the scholarship recipient. Also included are the conference fees for registering and attending the event, which will usually include scheduled breakfasts and lunches that all event participants receive. It is important for scholarship recipients to understand that ANY expenses outside of airfare to and from the event, hotel lodging and conference registration fees are NOT INCLUDED in our version of a “Full Ride Scholarship”.  Furthermore, we strongly advise all scholarship recipients to travel with a valid major credit card and two forms of government issued ID. Adequate cash should be brought by scholarship recipients to cover meals outside of those scheduled on the conference agenda, local transportation and miscellaneous expenses… After all, you will be in Las Vegas and “Cash-In-Fist” is strongly advised!

   

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Ten Sexiest Women in Social Media – Automotive Digital Marketing Professional Community.

Fuchsia McInerney’s Roster of the Top 10 Sexiest Women in Social Media

Shown below is Cyan Banister

CEO and Entrepreneur, Fuchsia McInerney, names the top ten women in social media who are pioneering the industry and making a name for themselves.

Sexy and technology aren’t always two words you hear together. In fact women and technology aren’t two words you hear together that often, unless it’s highlighting the overwhelming lack of the former within the latter. That said, these ten women represent high-powered entrepreneurs, executive, artists and techies who are defying statistics, pioneering the industry and making a name for themselves. 

From ecommerce to marketing to blogging, spanning from corporate to indie, our top ten have taken the high-tech industry by storm, and quite frankly, they look good doing it!

As an update, I would like to point out that each of the women whose bio’s and images appear below, selected the images for publication and wrote the information paragraph about themselves. As each of them have requested that images or descriptions be updated, we have been pleased and eager to do so…

“Exploitation?” I think not…

Savvy marketing professionals who know the value of “Personal Branding? I think so.

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Cyan Banister

1. Cyan Banister, Entrepreneur & Artist: Cyan was born into a family of artists and grew up around paint, photography and music. From these beginnings, she developed a life-long appreciation for the arts that eventually inspired the Zivity platform, an ad-free social network for models, photographers, and video artists. This platform she created is a new way for artists to profitably connect directly with their fans in the rapidly changing digital media landscape.Cyan has held many leadership roles throughout her career, from leading technical operations teams in an enterprise software company to helping women master technology as CTO of a nonprofit organization. She is also an angel investor and has invested in Facebook, EQAL, Mimoco, OtherInbox, Thumbtack, Tagged, Hot Potato, Powerset, Topsy and others. Cyan is also an event and portrait photographer and enjoys jugglers and magicians.

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Heather Meeker

2. Heather Meeker: Heather brings over 13 years of experience working in communications, marketing and sales for technology companies. She started her career working in public relations for EarthLink and held similar positions at start-ups including Stamps.com and Homestore.com. After Sept 11, Meeker transitioned into an entirely new career in pharmaceutical sales at Pfizer, selling blockbuster drugs including Zithromax, Lipitor and Viagra. Despite success, Meeker decided her passion was communications and took a role as PR Manager for Yahoo Search Marketing followed by Manager of Burson Marsteller’s Consumer Technology Practice. Today, she holds the position of Director of Marketing and Corporate Communications for geo-location start-up Pelago – makers of Whrrl. In addition, she volunteers as an Advisor for the LA Chapter of Girls in Tech.


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Melissa Salas

3. Melissa Salas: Melissa is the Marketing Director at Buy.com. That’s right. The Director. Of Marketing. At Buy.com. Talk about a power player. She has also been the host of BuyTV for four years. She is the recipient of the 2008 Affiliate Summit Pinnacle Award Winner for Affiliate Manager of the Year. She joined Buy.com in 2000 & manages various online marketing campaigns as well as their Affiliate Program. Born & raised in Southern California, she attended Long Beach State University & graduated with a BA in Communications & minored in Interpersonal Communication & Business Organization. She lives in Orange County & her hobbies include traveling, kickboxing, dance, going to live shows, concerts, the beach, Angels, Lakers, Chargers and of course USC FOOTBALL games! Check out Melissa on Twitter: @

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Jolie O’Dell

4. Jolie O’Dell, Social Media & Tech Reporter: Jolie O’Dell is a journalist and startup veteran with a decade of experience in writing and editing the news. Formerly a writer and community manager for ReadWriteWeb and a freelance writer for tech blogs and various print publications, Jolie now writes on social media and technology for Mashable. She graduated from Shenandoah University with a B.A. in Media Studies in 2004; as a student journalist, she won state and national awards, helped teach and manage a team of reporters, and made it out alive with high honors.

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Veronica Belmont

5. Veronica Belmont: Veronica is a technology and gaming-centric video host based out of San Francisco. Currently her projects include Qore (a monthly interactive magazine about the PS3 for Sony) and Tekzilla (a weekly tech help and how-to show on Revision3.com). She has also written for Slate, DoubleX, MaximumPC and PC Gamer. Veronica initially made her mark as a producer and on-air talent for CNET Networks (now CBS Interactive). She worked on such shows as Buzz Out Loud, MP3 Insider, Crave, and Prizefight. In 2007 she left CNET to host the eclectic video show Mahalo Daily, which was named one of the top new podcasts in 2008 on iTunes. An avid gamer and social-networking junkie (with over 1 million Twitter followers), Veronica often speaks about her interests at conferences and panels. She has also been the emcee at events for companies such as gdgt, Boxee, MacHeist and RiffTrax. In her spare time, she co-hosts the science fiction and fantasy podcast The Sword and Laser with Tom Merritt. She lives with one technology writer and two cats (and too many gadgets). Veronica graduated from Emerson College, B.A. in Audio/Radio, focus in New Media studies.

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Deirdre Breakenridge

6. Deirdre Breakenridge: Deirdre is President, Executive Director of Communications at Mango! Marketing. Deirdre is the author of four Financial Times books. Her most recent book, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. Deirdre speaks nationally and internationally on the topics of PR and social media communications.She was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW). Deirdre is a contributing editor of TechConnect, PRSA’s technology newsletter. She blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

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Jenn Allen

7. Jenn Allen: Jenn’s a search technology geek, artist and musician. She is the CEO and founder of Rtist.com, a free, real-time, no-commission online marketplace and social meeting place for artists, art lovers and everyone else who enjoys immersion in a positive, humanistic art experience. Artists and art lovers are free to buy, sell, make conversation, chat, critique, ask questions, make recommendations, discuss art and artists, list shows/events, identify favorite artists, art buyers and art enthusiasts; and search for art by artist, rating, price, keyword and tags such as medium, color and texture. Rtist.com – basically a utopia for artists. When you think of sexy what comes to mind? How about someone who is rocking the web right now with a site that is only 8 weeks old? How about someone who is confident and self motivated? Jenn Allen is an entrepreneur and not just any entrepreneur either. She is the Sexiest Female Entrepreneur of 2010 according to getyourbizsavvy.com (if you don’t already know).

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Joanna Lord

8. Joanna Lord: Joanna is the VP of Growth Marketing at SEOmoz, a SEO and social media software company out of Seattle. She is East Coast born, but did a five year stint in LA tech, before settling into the Seattle startup scene. Joanna is a well known customer acquisition expert and well versed in Internet marketing, PPC, SEO, social media and traditional media. She is a regular fixture at industry conferences, speaking all over the world. She “sleeps rarely and caffeinates often.” It also appears that Joanna has been known to sing a song or two on karaoke, but if asked, she will deny it ever happened.

EDITOR’S NOTE: Joanna Lord’s photos and bio were updated at her request on 2/27/2013… We appreciate any opportunity to update this article.

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Leah Culver

9. Leah Culver: Leah Culver was a co-founder and the lead developer of the social network and micro-blogging website Pownce, which was acquired by blog juggernaut Six Apart in November 2008. While creating the Pownce API she co-authored both the OAuth and OEmbed open API specifications and now maintains the popular Python OAuth library. Leah promotes open source, APIs, and the Django web framework on her blog at leahculver.com. In her free time she likes to play around with new technology and try new restaurants near her home in San Francisco.We recommend checking out her official blog.

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Amy McInerney

10: Amy McInerney: Amy is the co-founder and C.E.O. of Social Focus Marketing, Inc., an Internet marketing company specializing in social media and search engine marketing. After spending two years at the helm of the marketing department at Pearse Street Consulting, Inc., a social networking software development company, Amy spearheaded Social Focus as a sister company (literally, her sister-in-law is the C.E.O. of Pearse Street) and since then, has been launching her clients’ online campaigns to the top of Google searches and driving traffic through innovative social media marketing strategies. In her rare down-time, Amy enjoys wine, concerts and spending time with her niece and nephews.

The following list showcases an independently produced and ranked directory of the Top 100 Automotive Blogs selected for recommendation to visit, subscribe, join and follow them in 2013…

When the author (Ron Mays) who assembled and created the ranking for this list of the Top 100 Automotive Blogs and Networks for 2013 first contacted Ralph Paglia, we did not know what to expect. Ralph provided Ron Mays with the information he requested. When the list was announced and the below Infographic published, all of us associated with the Automotive Digital Marketing Professional Community were pleasantly surprised to see that the ADM Professional Community came in at number 10 out of 100 sites that were selected. The infographic Ron Mays and the CouponAudit team created to display this ranking of auto industry and car business networking UGC sites is available below.

Top 100 Fashion blogs to follow

An infographic by the team at CouponAudit

In above infographic, you can view the Top 100 Auto Blogs to follow in 2013. The team at CouponAudit ranked the sites shown according to quality of posts.

Which Presidential Candidate is Right for Automotive Dealerships? – Automotive Digital Marketing Professional Community

 

The social media sites were hot last night during the presidential debate between Former Massachusetts Governor Mitt Romney and current President Barrack Obama.  Since the election of former President Bill Clinton, our nation has been evenly divided over which man is the best person for the job of leading our nation amongst the world.

As a small business owner who helps companies, specifically automotive dealerships, build their business and “Win Customers for Life”; I have some very strong opinions about who I feel should become the next elected President of the United States of America.  However, I will let the reader research and decide who I am for, and who I am against.  (James Schaefer) This blog is meant to encourage voter participation and look at one philosophical point of view of each candidate and who is the best person for business.

I will try to take a simple common sense approach and put forth the facts as if I were hiring for an executive position within my own company.  This essentially is what Americans will be doing in November when they go to the polls.  However, just like in the real world; some people would not make good business owners or managers, and some people need to reevaluate whether they are making the right decisions when they vote.  Now remember, I am writing this blog about one of the many issues that is very important to me and my company.  I am not writing this issue concerning healthcare, defense, or government sponsored programs.  Therefore, a truly informed voter should look at all of the issues individually and way them to how their interest would be affected by the outcome of this year’s election.