Archives For Auto Industry

Source: Search Engine Optimization: Easy-to-Use Tools to Improve Your Dealership Website’s SERP Rankings

What happens to car dealership websites that don’t show up on the first page of search results? …They remain buried forever (play scary music).

Having a top rank in SERPs (search engine result pages) is crucial for car dealerships – it’s no wonder why SEO is considered a crucial strategy for many car companies.

In the last few years, SEO has evolved as a technique like never before. It is implemented at a high level to gain the required traction of the target audience.

With the changes in algorithms, the way automotive consumers tend to search has updated a lot. Whether it is being mobile first or the growing popularity of voice searches, these SEO trends have emerged in such a way that they decide the factors that impact the dealership’s website rankings directly.

But SEO is often mistaken for being a one-time hack. On the contrary, it’s a long term strategy. To ensure that you are able to attract customers organically, you need to work on optimizing your dealership’s site continuously. Search engine algorithms are always changing, so you need to have a smart approach to be able to adapt to those changes quickly.

I know, it sounds like a lot of work. However, there are several SEO tools  that can help you with this and get your site optimized.

In this post, we’ll take a look at 8 such easy-to-use SEO tools to help you improve your website rankings.

 

#1. GTmetrix

GTmetrix is a site analyzer and optimizing tool. It tells you everything you want to know about the performance of your website. It is a very effective tool to gauge the loading speed of a website.

Image via GTmetrix

You can test the loading speed of your website from different locations. GTmetrix has 28 servers located in 7 regions across the globe.

It tells you everything about the loading time, or the total number of requests being handled at different times. You can also set up alerts that’ll be triggered by your page if it faces certain conditions. GTMetrix displays a video of your page while it’s loading which helps you to identify any bottlenecks.

 

#2. SEMrush

SEMrush is another great SEO tool for businesses. It helps digital marketers to do keyword research and analyze keyword strategies used by their competitors. What’s more, it helps you run SEO audits of your content, find backlink opportunities, optimize landing pages, and more. With the free trial version, it has become quite popular among the masses.

seo-tools-Semrush

Image via SEMrush

SEMrush also helps you track the kind of traffic your website gets, in terms of paid and organic. The tool allows you to identify new keywords and their potential. SEMrush helps you craft better content and learn effective content marketing strategies as well.

 

#3. Majestic

Auditing your backlinks can be a hefty task, but Majestic makes it all very easy. It is a great tool to analyze how trustworthy your backlinks and referrals are. With the help of its site explorer tool, you can analyze a domain or URL in depth.

seo-tools-majestic

Image via Majestic

The backlink history checker enables marketers to audit backlinks detected by Majestic’s sophisticated web robots. You can compare backlink histories of competitors too. In a nutshell, Majestic provides you with an advanced link intelligence map with plenty of useful data.

 

#4. SpyFu

SpyFu is a very important tool to gather information about your competitors. Simply by entering a domain name, you can find out all the keywords your competitors are using. In fact, all the ad variations they’ve used by far will be shown as well.

SpyFu

Image via SpyFu

This can prove to be immensely valuable in gaining an edge over your competitors. You can also increase your web traffic with the help of useful recommendations.

Additionally, the tool enables you to connect and build important partnerships. SpyFu keeps you informed about every domain that bids on your AdWords, and suggests the AdWords you should be bidding on. It even tells you the ranking history of a website or web page using a keyword.

 

#5. Pro Rank Tracker

Pro Rank Tracker is a free cloud-based keyword rank tracking and reporting solution. It can prepare and provide advanced reports for your website by providing you with information on the keywords your website is ranking for, and suggest the keywords you must target.

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Image via PRT

Pro Rank Tracker is suitable for businesses of all sizes. It is one of the best rank tracking tools available today. Its state-of-the-art algorithm gives you the latest, most accurate results about the ranking of your website.

The tool automatically tracks the ranks of your web pages. You can specify the search engines you want to track. It even allows you to track the ranks of your videos on YouTube and other video channels.

 

#6. Moz Pro

Moz Pro is an all-inclusive tool which takes care of all your SEO requirements. With a simple and easy-to-use interface, the tool provides you with analytics and insights to give your search engine rankings a boost. Its free add-ons such as Open Site Explorer and Keyword Explorer are also particularly useful.

seo-tools-Moz

Image via Moz

Their popular Chrome extension called Mozbar provides information about a page’s Domain Authority and Page authority directly on the browser. This is pretty handy for a basic competitor analysis.

Moz Pro helps with rank tracking, site crawling to uncover issues, on-page SEO optimization, link profile analysis and much more. Lastly, it can also assist with content management to ensure that businesses are able to promote the right kind of content.

 

#7. Crazy Egg

Crazy Egg is a very popular tool for click-tracking and heatmap generation. This tool is quite different from most of the SEO tools available today as it helps you track the behavior of your visitors on your web pages.

seo-tools-Crazyegg

Image via Crazy Egg

You need to embed a small code on the pages of your website and this code will help track visitors that come to your pages.

Who are clicking on your pages? What are they avoiding? Are there any bottlenecks because of which they abandon the website? Which portion of the web page is most beneficial for conversions? Crazy Egg helps you answer all these questions with the help of heatmaps they generate.

 

#8. Copyscape

If your website content is a copy of some other page, it hurts your credibility and SEO. As Google is known to penalize duplicate content, your search engine ranking can be negatively impacted as a result.

seo-tools-CopyscapeImage via Copyscape

Copyscape helps you avoid any issues with duplicacy. It is a tool that helps you to check for plagiarized content by scanning and monitoring web pages with ease.

It can send alerts if your content is copied and or if it is being used elsewhere. Its sister site Siteliner can detect duplicate content within a website. What’s more, it also checks broken links and more.

 

Wrapping Up

SEO is a continuous process. The digital landscape is dynamic and ever-changing. So you need to continually monitor the performance of your site and optimize it.

There can be a host of problems on your site – with meta tags, copy, fonts, images, coding, broken links etc. SEO tools can help you uncover these issues. Once you are aware of them, you can fix them so as to provide a great experience to users.

Which are your favorite SEO tools? …Let us know in the comments window below.

Edited and reposted from article written by

Guest Blogger @Mention

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Banks Report: Lithia Acquires DCH Car Dealership Group

The Banks Report: Lithia Motors Acquires DCH
by Cliff Banks

The Banks Report has learned that Lithia Motors has entered into an agreement to acquire the DCH Automotive Group and is waiting for manufacturer approval.(Update — Lithia subsequently sent a press release saying the deal has been completed).

Lithia executives are scheduled to be in New Jersey Monday meeting with DCH executives. The deal is expected to close in the fourth quarter of this year.

Lithia will pay $340 million in cash and $22.5 million in stock for DCH. This likely will be the biggest dealership acquisition in the U.S. since January 2002 when the Sonic Automotive Group acquired the 16-dealership Massey Automotive for close to $200 million.

This acquisition will bring the industry total for 2014 to 121 buy-sells. This is the second monster deal to be done in the last couple of weeks — the David Wilson Automotive Group acquired Fletcher Jones’ Las Vegas Toyota store for $75 million at the beginning of June.

DCH has 25 dealerships (DCH’s website says 27 stores, but TBR combines Toyota with Scion for its records) selling 32 brands in California, New Jersey and New York. It’s one of the top 10 dealer groups in the country when ranked by new car sales, and generates an estimated $1.8 billion to $2 billion a year in revenue.

Chairman Shau-wai Lam’s father, B.Y. Lam, began what would become DCH Automotive as a trading company in Shanghai in the 1930’s. A few years later, he established Dah Chong Hong Limited in Hong Kong. He opened an American subsidiary, DCH (USA), in New York in 1948 focusing on importing food and textiles and trading in commodities.

The USA division of DCH moved out of the import and trading business in 1977 to focus on selling cars. Unable to obtain a dealership selling one of the domestic brands, DCH was given an open point by Honda in Paramus NJ, the company’s first dealership.

In 1979, Lam, who at the time was DCH’s youngest executive, was sent to California to open DCH’s second store, Gardena Honda. Within four years, it became the top selling Honda store in the country. Lam was named president in 1988.

Following the parent company’s sale in 1992, Lam’s family and the Wing On Group of Hong Kong acquired DCH acquired DCH.

DCH President George Liang will continue running the company reporting to Bryan DeBoer while Lam will be on Lithia’s board.

In 1996, led by Sid DeBoer, Lithia Motors became the first dealer group to go public with five stores selling 19 different brands.

Not including the DCH acquisition, Lithia has acquired eight dealerships this year – including four in Hawaii – and nine stores in 2013 bringing its total to 101 dealerships operating in 12 states. It’s now the eighth largest group in the country having generated more than $4 billion in total revenue in 2013.

DeBoer’s son, Bryan, took over as president and CEO of Lithia in 2012.

He’s transformed the group from being a centralized corporate-run firm to being a group of decentralized entrepenurial stores. The company has had a great run since 2012. Company shares were trading about $22 a share two years ago. Recently it’s traded as high as $80 and is now hovering in the $78 range.

Not including acquisition costs, the purchase should add $0.12 to $0.14 to earnings per share in 2014. Annually, adding DCH should increase EPS anywhere from $0.65 to $0,75.

The DCH acquisition will add more than $2 billion in annual revenue and will be Lithia’s first foray east of the Mississippi. Once the acquisition is completed, more than 20% of Lithia’s revenues will come from the east and DCH’s New Jersey and New York stores.

For the most part, the DCH stores matches Lithia’s acquisition strategy , which is to find exclusive domestic and import franchises in midsized markets and exclusive luxury franchises in larger metropolitan markets. The acquisition provides Lithia a foothold in the Los Angeles and New York markets.

Lithia executives are hosting a conference Tuesday morning at 9:00 am to discuss the acquisition with investors.

DCH’s 25 dealerships selling 32 brands

California Dealerships

  • DCH Acura of Temecula
  • DCH Tustin Acura
  • DCH Audi Oxnard
  • DCH Chrysler Jeep Dodge of Temecula
  • DCH Gardena Honda of Oxnard
  • DCH Honda of Mission Valley
  • DCH Honda of Temecula
  • DCH Kia of Temecula
  • DCH Toyota Scion of Simi Valley
  • DCH Toyota Scion of Torrance
  • DCH Lexus of Oxnard
  • DCH Lexus of Santa Barbara

New Jersey Dealerships

  • DCH Montclair Acura
  • DCH Millburn Audi
  • BMW of Bloomfield
  • BMW of Freehold
  • DCH Academy Honda
  • DCH Kay Honda
  • DCH Paramus Honda
  • DCH Freehold Nissan
  • DCH Brunswick Toyota Scion
  • DCH Freehold Toyota Scion

New York Dealerships

  • DCH Honda of Nanuet
  • DCH Toyota Scion City, Mamaroneck
  • DCH Wappingers Falls Toyota

Source: http://www.TheBanksReport.com

Become a subscriber to The Banks Report and get access to more in-depth analysis on the dealership buy-sell market — including the industry’s most comprehensive list of acquisitions going back to January 2013.

You don’t want to miss The Banks Report 2014 Update on Dealership Buy-Sell Activity — available on Monday June 16th.

Report on 2013 Dealership Acquisitions
The pace of automotive dealership buy/sell activity was moderately brisk in 2013, with 180 dealerships accounting for 260 franchises changing owners in the U.S.

The report, the first of its kind in the industry, provides data and analysis by brand, public and private dealer group acquisition. The report, including a list of all transactions compiled is available in Microsoft Excel to subscribers.