Previously, ADP Dealer Services utilized ADP’s Credit Services for all financing. Now, GE Capital will offer their financial stability and strong reputation to CDK’s dealers. Since 2007, GE Capital’s Equipment Finance business has completed $36 billion in lease and loan transactions. Its network includes more than 200,000 customers in over 10 industries.
Archives For ADP Dealer Servies
January 18 – 20 in Atlanta, GA with:
In today’s fiercely competitive retail environment, every dealership must be operating at maximum efficiency. Every profit center must be synergistically integrated with every other department in the dealership while, at the same time, producing their maximum profitability. Your only choices – Grow or Die.
Ralph Paglia, Larry Bruce, Jim Ziegler and Special Guest Speakers will demonstrate numerous techniques, word tracts, strategies and real life examples of dealerships that are dominating their competitors with technology-enabled marketing and Internet techniques and programs. This is hands-on ‘real-world stuff, not theory. We’re doing it in the real-world, in real dealerships, with real customers.
You and your managers will leave with a step-by-step “Battle Plan” that will dramatically increase your sales and profits… immediately.
|Setting a new standard for Client Service excellence
|Service Connect is Coming.
Starting April 5 for ADP Drive clients.
(ADP w.e.b.Suite2007 clients: Pre-order yours today.*)
Service Connect today!
clients pre-order now
|A time-saving alternative to traditional phone support…
at no additional charge!
*Coming July 2010 for ADP w.e.b.Suite2007 clients.
|ADP, Inc. Dealer Services Group / 1950 Hassell Road / Hoffman Estates, IL 60169-6308 / adpdealerservices.com / 888.424.6342
©2010 ADP, Inc – Dealer Services Group / ADP is a registered trademark of ADP, Inc.
Local Shoppers Look Online First
MARCH 15, 2010
90% search online for nearby businesses
The most common online tool used for local research was search. Nearly one-half of respondents used Internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses.
“The Internet has indeed become an integral part of consumers’ local commercial activity,” said Steve Marshall, director of research, BIA/Kelsey, in a statement. “The data suggest we’re at an inflection point where the balance of power in local shopping is shifting to online.”
Local advertising dollars will follow eyeballs; BIA/Kelsey expects the Web to get an increasing share of local ad spending over the next several years, reaching one-quarter of the total in 2014.
Over time, the researchers have noted an increase in the number of sources used for local shopping research, suggesting audience fragmentation that can be challenging for advertisers.
“These challenges may be outweighed by the targeting opportunities available with tools like coupon promotions and appointment scheduling, the latter being among the best lead sources possible, since you know where people are actually going,” said Peter Krasilovsky, vice president and program director, Marketplaces, BIA/Kelsey, in a statement.
According to the report, 58% of respondents said they had redeemed an online coupon when shopping locally in the past year, and 19% made a local appointment other than a restaurant reservation on the Web.
[Sent from Ralph Paglia’s iPhone]
A new SATISFACTORY review has been added to:
Cardinale Way Mazda
On: 3/14/2010 11:18:00 AM
D was very helpful and made the experience easy and efficient. We had a much better experience at Cardinale Way than any other dealership we have been to so far. From the moment we drove into the dealership to the moment we left, we were treated very well.
A Complete Strategy for Car Dealers to Harness the Power of Social Media
Simply throwing inventory listings on your social site page does little to engage social media users… and it may turn them off completely. And with the size of the ever-growing social media universe, a single page in even a couple social venues is hardly enough. Social media is powerful and your business needs more. BZ makes it easy (and fun) to implement an entire strategy helping you get the full positive impact of Social Media marketing.
The vast majority of Social Media users expect companies they do business with to participate in social channels. BZ puts your brand and your message at the center of your own vibrant user community connected to every social venue relevant to your market. Then they market it creating positive word-of-mouth and awareness to grow your community and customer base.
Others may be using your hard-earned brand name to their own advantage in the online social world. BZ can ensure your good name is protected in up to hundreds of social sites. In addition, BZ can make you aware when your brand reputation may be at risk giving you an opportunity to interact proactively to enhance your customer’s overall experience.
Amplify the Positive
User-generated content creates engagement. Our solution not only provides a systematic process for producing positive user-generated content, but also for making sure everyone knows about it. Let this solution accelerate the growth and interaction of your community.
eNewsletter makes a perfect complement to Social Media marketing enabling you to transform your email and loyalty marketing into a real-time informational service for your customers. It is included in certain Social Media packages.
Remember when a customer that had a good experience with your dealership would tell six people? This is word of mouth for a digital age; we can help you tell thousands.
Social media can help you:
- Improve your local brand awareness
- Increase traffic to your eCommerce site
- Garner higher organic search rankings
- Grow your customer base
BZ can help you:
- Take more control of your brand reputation
- Dovetail social media with your online service
- Create cross-channel marketing synergy
Features and Packages
BZ’s Social Media & Reputation Management services are offered in 2 packages.
HUGE: Over 500 million users
INCREASINGLY DIVERSE: Moms with buying power are the fastest growing social segment
RELEVANT: Google® indexes social content for its search rankings
Get a feel for how our Social Media & Reputation Management solutions can work in your digital strategy. Be a consumer, choose a starting point
Ancira Social Network
ADP Social Community
You can’t ignore this fact any more. With over 500 million current users, and millions of conversations every day, social media has become the most relevant consumer communications channel on the planet.
You need to make Social Media marketing part of your overall marketing mix. BZ can help you accomplish this the right way.
Also consider, consumers are more than happy to share their experiences and opinions with an ever-expanding network of trusted friends on social sites. That includes their thoughts about the companies they do business with and the brands they use. And, whether or not you choose to participate in social media, your brand is already out there. Do you know what they’re saying about you?
Take more control of your online brand reputation. BZ can help you do this the right way.
Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.