Archives For FLMDA

Jim Ziegler and Ralph Paglia Host Dealer Battle Plan Workshop in Atlantic City on July 6-8th

ATLANTA, June 2 — Top automotive industry trainer Jim Ziegler presents a dynamic workshop to help auto retailers meet online marketing challenges. Automobile retail sales are a fiercely competitive and erratic market. Ziegler’s plan is to give dealers an Internet Sales and Marketing Strategy to outperform the competition. This powerful event will be held at Bally’s Atlantic City, just minutes from the Philadelphia and New York City areas.

Change is constant. Nothing is the way it was, and will never be that way again. After working with thousands of automobile dealers over the years, Jim Ziegler needed to be sure his clients kept up with the new realities of changing technologies and the emerging influence of social media. So he assembled an all-star faculty for this dynamic event. All four presenters are world-class online retail practitioners. Their expertise and hands-on experience has shown they know what works and what doesn’t work in the online sales arena.

Workshop Instructors Ralph Paglia, Joe Webb and Tim Jennings have all been top-rated speakers at premier industry events and have managed both large and small InternetDepartments. When interviewed, Jim Ziegler smiled and said, “I’ve assembled a killer team for this event, combat tested veterans with more than four decades of in-the-trenches experience.”

Now, Ziegler and friends are delivering the real deal, content-rich sessions, hands-on “real-world stuff”, not theory. These tactics and processes are battle-tested on the front lines in dealerships all across the country.

Jim continued, “Dealerships can’t afford to miss a single opportunity to do business.” Having a dominant and effective presence on Facebook, Twitter, and other portals is critical to dealership marketing strategy. Ziegler and Paglia are masters of Social medium relationship sales and marketing. Students will take back an in-depth understanding of how to leverage online relationships for sales and profits as well as…

  --  The pathway to success; from email, to telephone, to the appointment
      to delivery
  --  How to Maximize Existing Profit Centers and Create New Ones
  --  How to use self-produced videos to capture customer trust and create
      credibility
  --  Focus sites, micro sites, and 12 other secrets to drive high-volume
      traffic
  --  Internet stealth marketing techniques with 'Ninja' Search Engine
      Optimization
  --  Marketing and Advertising with ultimate Video Search Engine
      Maximization
  --  How to turn your dealership into an Internet Sales Powerhouse
  --  Customer Relationship Management and CSI Engineering Projects for High
      Average Profitability, Top-Rated CSI Scores, Customer Retention and
      Referrals!
  --  YouTube, Facebook, LinkedIn and Twitter: How to profitize
      relationships with consumers through customer-friendly "Pull
      Marketing"

  About :

Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegler is a member of the National Speakers Association and has been a keynote speaker at National and State Dealer conventions, and has trained over 75,000 Dealers, GSMs, Sales and F&I Managers. Course and Training information is at: http://zieglersupersystems.com/ Jim can be reached at: 800-726-0510

Jim Ziegler and Ralph Paglia Host Dealer Battle Plan Workshop in Atlantic City on July 6-8th.

Local Shoppers Look Online First

MARCH 15, 2010

90% search online for nearby businesses

The overwhelming majority of US Internet users research online to find local products and services, according to the “User View Wave VII” from BIA/Kelsey and ConStat.

The most common online tool used for local research was search. Nearly one-half of respondents used Internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses.

Media Used by US Internet Users When Researching Local Products/Services, Q1 2010 (% of respondents)

In summer 2009, TMP Directional Marketing and comScore found that and 46% of local online searchers contacted a business by telephone after Web research, and 37% visited in person.

“The Internet has indeed become an integral part of consumers’ local commercial activity,” said Steve Marshall, director of research, BIA/Kelsey, in a statement. “The data suggest we’re at an inflection point where the balance of power in local shopping is shifting to online.”

Local advertising dollars will follow eyeballs; BIA/Kelsey expects the Web to get an increasing share of local ad spending over the next several years, reaching one-quarter of the total in 2014.

Over time, the researchers have noted an increase in the number of sources used for local shopping research, suggesting audience fragmentation that can be challenging for advertisers.

Average Number of Media Sources Used by US Internet Users When Shopping for Local Products/Services, Q1 2007-Q1 2010

“These challenges may be outweighed by the targeting opportunities available with tools like coupon promotions and appointment scheduling, the latter being among the best lead sources possible, since you know where people are actually going,” said Peter Krasilovsky, vice president and program director, Marketplaces, BIA/Kelsey, in a statement.

According to the report, 58% of respondents said they had redeemed an online coupon when shopping locally in the past year, and 19% made a local appointment other than a restaurant reservation on the Web.

[Sent from Ralph Paglia’s iPhone]

A Complete Strategy for Car Dealers to Harness the Power of Social Media

Simply throwing inventory listings on your social site page does little to engage social media users… and it may turn them off completely. And with the size of the ever-growing social media universe, a single page in even a couple social venues is hardly enough. Social media is powerful and your business needs more. BZ makes it easy (and fun) to implement an entire strategy helping you get the full positive impact of Social Media marketing.

Branded User Community

The vast majority of Social Media users expect companies they do business with to participate in social channels. BZ puts your brand and your message at the center of your own vibrant user community connected to every social venue relevant to your market. Then they market it creating positive word-of-mouth and awareness to grow your community and customer base.
social media marketing

Take More Control of Your Brand Reputation Online

Others may be using your hard-earned brand name to their own advantage in the online social world. BZ can ensure your good name is protected in up to hundreds of social sites. In addition, BZ can make you aware when your brand reputation may be at risk giving you an opportunity to interact proactively to enhance your customer’s overall experience.

Amplify the Positive

User-generated content creates engagement. Our solution not only provides a systematic process for producing positive user-generated content, but also for making sure everyone knows about it. Let this solution accelerate the growth and interaction of your community.

eNewsletter Integration

eNewsletter makes a perfect complement to Social Media marketing enabling you to transform your email and loyalty marketing into a real-time informational service for your customers. It is included in certain Social Media packages.

Impactful Results

Remember when a customer that had a good experience with your dealership would tell six people? This is word of mouth for a digital age; we can help you tell thousands.

Social media can help you:

  • Improve your local brand awareness
  • Increase traffic to your eCommerce site
  • Garner higher organic search rankings
  • Grow your customer base

BZ can help you:

  • Take more control of your brand reputation
  • Dovetail social media with your online service
  • Create cross-channel marketing synergy

Features and Packages

BZ’s Social Media & Reputation Management services are offered in 2 packages.
social media marketing packages

social media marketing
Social media is…

HUGE: Over 500 million users

INCREASINGLY DIVERSE: Moms with buying power are the fastest growing social segment

RELEVANT: Google® indexes social content for its search rankings


Demo Links

Get a feel for how our Social Media & Reputation Management solutions can work in your digital strategy. Be a consumer, choose a starting point
Ancira Social Network
ADP Social Community
Ancira Facebook
Ancira Twitter

Getting Started

Interested in learning more about our Social Media & Reputation Management solution?

1.888.245.2449
Request a Demo
Brochure

You can’t ignore this fact any more. With over 500 million current users, and millions of conversations every day, social media has become the most relevant consumer communications channel on the planet.

You need to make Social Media marketing part of your overall marketing mix. BZ can help you accomplish this the right way.

Also consider, consumers are more than happy to share their experiences and opinions with an ever-expanding network of trusted friends on social sites. That includes their thoughts about the companies they do business with and the brands they use. And, whether or not you choose to participate in social media, your brand is already out there. Do you know what they’re saying about you?

Take more control of your online brand reputation. BZ can help you do this the right way.

FORD CAPS 2009 WITH 33 PERCENT SALES INCREASE,

FIRST FULL-YEAR MARKET SHARE GAIN SINCE 1995

  • Ford, Lincoln and Mercury December sales up 33 percent versus a year ago; highest sales month since May 2008
  • Ford posts first full-year market share gain since 1995; December marks the 14th time in 15 months that Ford increased retail market share
  • Record December sales delivered for Fusion (up 83 percent) and Escape (up 75 percent) ; Fusion sets new full-year sales record (180,671); Escape full-year sales (173,044) second best ever
  • Ford’s F-Series tops best-seller lists again with December sales of 48,209 (up 16 percent) and full-year sales of 413,625;  F-Series has been the best-selling truck in America for 33 years in a row and the best-selling vehicle, car or truck, for 28 years in a row
  • New products drive Ford’s brand favorability and purchase consideration to record highs

Download Full Sales Release (With Tables)

Soundbites: December 2009 Sales

DEARBORN, Mich., Jan. 5, 2010 – Higher sales in every product category and for every brand propelled Ford to a 33 percent sales increase in December versus a year ago.

Ford cars were up 42 percent, crossovers were up 51 percent, sport utilities were up 33 percent, and trucks and vans were up 18 percent.  Among brands, Ford sales were up 37 percent, Lincoln sales were up 16 percent and Mercury sales were up 6 percent.

“Ford’s plan is working,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service.  “Customer consideration continues to grow for our high-quality, fuel-efficient vehicles.  In 2010, we will introduce an even higher number of new products, giving customers more reasons to Drive One.”

Every consumer metric about the Ford brand – including favorable opinion, consideration, shopping and intention to buy – ended the year at record levels.  In fact, favorable opinion is up more than 20 percent from the beginning of the year, and intention to buy Ford increased more than 30 percent.

“People increasingly are discovering that the Ford difference is the strength of our products, particularly our leadership in quality, fuel efficiency, safety, smart technologies and value,” said Czubay.

Ford, Lincoln and Mercury December sales totaled 179,017, up 33 percent versus a year ago.  Full-year sales totaled 1.62 million, down 15 percent.

Ford estimates its full-year 2009 U.S. total market share was about 15 percent – about 1 percentage point higher than in 2008.  This marks the company’s first full-year U.S. market share increase since 1995.  Ford also has improved its retail market share 14 times in the last 15 months.

Sales Highlights

  • Ford Fusion, recently named Motor Trend’s Car of the Year, posted a December sales increase of 83 percent and set new December (18,852) and full-year (180,671) sales records.  Ford Fusion and Mercury Milan are the most fuel-efficient mid-size sedans in America.
  • Ford Taurus sales totaled 7,256 for the month, up 110 percent versus a year ago.  Since the introduction of the all-new model in August, Taurus sales are nearly 90 percent higher than a year ago.
  • Ford Mustang sales were up 62 percent in December, and Ford Focus sales increased 22 percent.  Mercury Milan and Lincoln MKZ were each up 5 percent.
  • Crossover utilities also posted strong sales increases.  In 2009, the Ford brand was the top-selling brand of crossovers in the U.S., led by the Ford Escape.  Escape set a December sales record (19,156), up 75 percent versus a year ago.  For the full year, Escape sales totaled 173,044, the second-best sales year ever.  Ford Edge sales were up 59 percent, and Ford Flex sales were up 73 percent.  The all-new Lincoln MKT posted its highest sales to date (858).
  • Ford’s F-Series truck had its best sales month since March 2008.  F-Series sales in December were 48,209 (up 16 percent), bringing the full-year total to 413,625.  F-Series has been America’s best-selling truck for 33 years in a row and America’s best-selling vehicle, car or truck, for 28 years in a row.  In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share.
  • Transit Connect, Ford’s new versatile, fuel-efficient small commercial van, had its best sales month (1,992) since August.
  • Ford’s new EcoBoost engine technology and hybrid vehicles are winning customers, too.  December was the best sales month for EcoBoost (1,662), and total EcoBoost sales since introduction now total 4,973.  The conquest rate for the Taurus SHO is 60 percent.  EcoBoost provides customers up to 20 percent improvement in fuel economy and a 15 percent reduction in emissions versus larger-displacement engines.  EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT.
  • December sales of hybrid vehicles totaled 2,843, up 147 percent versus a year ago.  Ford hybrid models include the Ford Fusion, Ford Escape, Mercury Milan and Mercury Mariner.  For the full year, Ford hybrid sales totaled 33,502, a new record and up 72 percent versus a year ago.

THE NEW 2011 LINCOLN MKX 2010 North American International Auto Show 2009 L.A. Auto Show THE NEW 2011 MUSTANG FIESTA MOVEMENT Ford Trucks SMPR eNewsFord's Rear Inflatable Seat Belt The Ford Story Web Site The New 2010 Taurus / Taurus SHO The New 2011 Ford F-Series Super DutyTechnology Fact SheetsFORD QUALITYFORD AND THE ENVIRONMENTFORD TECHNOLOGYF-150 Media Kit