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Dealer Internet Battle Plan Workshop

Internet Battle Plan Workshop for Car Dealers

Automotive Internet Battle Plan Workshop Hosted by Jim Ziegler and Ralph Paglia to be held on July 6-8th in Atlantic City, NJ

ATLANTA, June 2 /PRNewswire/ — Top automotive industry trainer Jim Ziegler and automotive digital marketing expert Ralph Paglia present a dynamic workshop to help auto retailers meet online marketing challenges. Automobile retail sales are a fiercely competitive and erratic market. Ziegler and Paglia’s plan is to give dealers an Internet Sales and Marketing Strategy to outperform the competition by gaining unfair competitive advantage on the web. This powerful event will be held at Bally’s Atlantic City, just minutes from the Philadelphia and New York City areas.

Change is constant. Nothing is the way it was, and will never be that way again. After working with thousands of automobile dealers over the years, Jim Ziegler needed to be sure his clients kept up with the new realities of changing technologies and the emerging influence of social media. So he assembled an all-star faculty for this dynamic event. All four presenters are world-class online retail practitioners. Their expertise and hands-on experience has shown they know what works and what doesn’t work in the online sales arena.

Jim Ziegler

Jim Ziegler

Ralph Paglia

Ralph Paglia

Joe Webb

Joe Webb

Tim Jennings

Tim Jennings

Workshop Instructors Ralph Paglia, Joe Webb and Tim Jennings have all been top-rated speakers at premier industry events such as Digital Dealer Conference and Exposition, J. D. Power and Associates Automotive Internet Roundtable, Dealer Synergy Sessions, ENG Automotive CRM Summits, Kelley Blue Book eNetworking Conferences, Driving Sales Executive Summit, Ford Lincoln Mercury Digital Advertising Summit, Toyota eCertified Dealer Workshops, NADA Workshops, General Motors Standards For Excellence (SFE) Conference, American Honda Motor Company Institute, Honda iN, Ford DealerConnection Workshop, Mercedes-Benz StarLeads and Content Management System Dealer Workshops, Reynolds Contact Management CRM Seminars, Honda iN Lead Management Workshop, Hyundai Dealer Lead Management Dealer Training, Ford Internet Lead Management (FILM) Dealer Seminars, Ford Business Development Center (BDC) Dealer Summits, Toyota University Signature Program, Honda EXCEL, Ford eTools Dealer Workshops, NCM 20 Group Automotive Digital Advertising for Dealers, ADP Dealer Services Internet Sales Dealer Summits, Automotive Success Magazine Best Practice Summits, and many more too numerous to list them all… Each of these car guys have managed both large and small dealership Internet Sales Departments.

When interviewed, Jim Ziegler smiled and said, “I’ve assembled a killer team for this event, combat tested veterans with more than four decades of in-the-trenches experience.”

When asked about his success in selling over 4,000 cars via the web in calendar year 2006 while working as Internet Director at Courtesy Chevrolet in Phoenix, Ralph Paglia smiled and responded, “Our team in Phoenix was able to do that because we went to war on the web with several unfair competitive advantages… As other dealers caught on, copied what we were doing, we continued to launch barrage after barrage of web initiatives that kept us ahead in the market by seizing and controlling car buyer mindshare…”

The well known Automotive Digital Marketing guru, Ralph Paglia, went on to say that he will deliver; “…several strategic and tactical “How To’s” that will not be for the weak or timid dealer because they are the web equivalent of “going nuclear” on a dealer’s local competition.”

Ralph Paglia stated, “Dealers with a weak stomach for hyper-competitive tactics such as driving traffic from their competitor’s lots and showrooms using mobile web apps and text messaging may find some of my more aggressive tactics as being a little over the top… But, by learning my Web Ninja Sales tactics they will at least be able to recognize and know when other dealers are using these aggressive techniques to steal business from their dealership before it is too late to defend themselves!”

At Bally’s Resort in Atlantic City, NJ on July 6 through July 8, Jim Ziegler and Ralph Paglia will deliver the real deal, content-rich sessions, hands-on “real-world stuff”, not theory.  Attendees will leave this 3 day workshop with the know-how to deploy the tactics and processes that are battle-tested and proven effective on the front lines in the most successful dealerships throughout North America.

Jim Ziegler advise all dealers to take action NOW; “Dealerships can’t afford to miss a single opportunity to do business… You MUST register and attend this Dealer Internet Battle Plan Workshop with your key managers or risk getting blown out of the market by your competition which is preparing THEIR Internet Battle Plan as you are reading these words!””

Having a dominant and effective presence on Facebook, Twitter, and other portals is critical to dealership marketing strategy.  Ziegler and Paglia are masters of the Social Web and using this incredibly popular medium to generate relationship based sales and to achieve dealer marketing objectives.  Dealer Internet Battle Plan Workshop participants will take back materials, hand-outs, CD’s, top secret user names and passwords along with an in-depth understanding of how to leverage online relationships for sales and profits.

Jim Ziegler and Ralph Paglia have each personally committed themselves to delivering workshop attendees a thorough understanding and ability to leverage the following…

  • How to implement “pathway to success”; email to telephone, phone to showroom, appointment to delivery
  • Effectively Maximize Existing Profit Centers and Create New Revenue and Profits
  • How to self-produce videos that capture customer trust and create high levels of credibility
  • Focus sites, microsites, landing page tactics and 12 other secrets to driving high-volume traffic
  • Internet stealth marketing techniques with ‘Ninja’ Search Engine Optimization
  • Beat third party lead providers at their own game on the Internet battlefield
  • Marketing and Advertising with ultimate Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Customer Relationship Management and CSI Engineering Projects for High Average Profitability, Top-Rated CSI Scores, Customer Retention and Referrals!
  • YouTube, Facebook, LinkedIn and Twitter: How to profitize social media through customer-friendly “Pull Marketing”
  • Using little known but powerful web apps to divert OEM traffic to dealership websites
  • Receive individual passwords and authorized access to restricted file servers with hundreds of proven effective email templates, phone scripts, reporting spreadsheets, How To PPT files, performance metrics from top dealers, Internet Dept. Workflow process maps, business plans and other content too valuable to make openly available on the Internet!*

Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegleris a member of the National Speakers Association and has been a keynote speaker at National and State Dealer conventions, and has trained over 75,000 Dealers, GSMs, Sales and F&I Managers. Course and Training information is at:http://zieglersupersystems.com/ Jim can be reached at: 800-726-0510

Ralph Paglia has served ADP Dealer Services as Director of Digital Marketing Solutions since April 2007.  He established the partnership between Ford Motor Company and ADP Digital Marketing which features joint ventures such as the Ford Lincoln Mercury Digital Advertising Program for Dealers and the Ford Regional Digital Marketing Consultants (DMC) supplied by ADP Digital Marketing.  Ralph is also the founder and editor in chief of the Automotive Digital Marketing Professional Community located at www.AutomotiveDigitalMarketing.com which is the industry’s leading independent online resource for digital marketing and Internet Sales Management tools, strategies, tactics, files, photos, videos and professional networking amongst over 3,500 of the most successful automotive marketing practitioners in the auto industry.  Ralph has recently led the development, build-out and opening of the ADP Social Media Reputation Management SkySong Operations Center as an auto industry leading joint venture between Arizona State University (ASU) and ADP Dealer Services located at ASU’s state of the art SkySong Center for Innovation, Technology and Imagination in Scottsdale, Arizona.  Ralph Paglia can be reached on his cell at 505-301-6369… by email at Ralph_Paglia@adp.com or follow him at http://twitter.com/RalphPaglia and friend him at www.Facebook.com/RPaglia.

*PLEASE NOTE:  File Server Access is restricted to workshop attendees and will be revoked for any dealer caught sharing their password with anyone who did not attend the Dealer Battle Plan workshop.

SOURCE:  Ziegler SuperSystems and Paglia Professional Network

RELATED LINKS:

A new SATISFACTORY review has been added to:

Cardinale Way Mazda

By: jemizasi
On: 3/14/2010 11:18:00 AM

http://www.dealerrater.com/dealer/Cardinale-Way-Mazda-review-18523/#121024

Review:
D was very helpful and made the experience easy and efficient. We had a much better experience at Cardinale Way than any other dealership we have been to so far. From the moment we drove into the dealership to the moment we left, we were treated very well.

New Tips on an Old Topic: How to Improve Your Gas Mileage!

With the price of gas giving everyone a headache, it’s time to take another look at that perennial problem: How to improve your gas mileage.

Here’s a scary statistic: You can assume that each 5 mph you drive over 60 mph is like paying an additional $0.24 per gallon for gas! With so many people cruising at 80 miles per hour on the highway these days, no wonder we are all feeling the pinch.

Dozens of organizations have come up with ways to improve mileage. Here’s a summary of the best tips. How many do you observe?

MAINTAINING YOUR CAR:

  • Keep your engine tuned up. Incorrect fuel ratio, bad spark plugs and incorrect spark timing lower your miles per gallon.
  • Use your air conditioner (A/C) sparingly. The A/C compressor puts an extra strain on the engine.
  • Keep your windows closed when possible. Open windows actually reduce gas mileage compared to using the A/C properly.
  • Make sure your tires are correctly inflated. Under inflated tires cause more resistance to travel.
  • Ask other people with the same type of car what kind of gas mileage they get. This may alert you to a problem with your car.
  • Use a good engine oil, preferably a synthetic or standard oil treated with a friction reducing oil additive. These have been known to improve fuel economy by as much as 12%.
  • Reduce the weight in your vehicle. Clean out the truck. Don’t let clutter accumulate in the back or passenger seat. More weight requires more fuel.
  • Fine tune your car’s aerodynamics. Remove accessories that lower the aerodynamics of your vehicle, such as luggage racks.

YOUR DRIVING BEHAVIOR

· Avoid stop and go traffic by taking alternative routes or less congested travel times.

· Minimize the need to brake by anticipating traffic conditions. Be alert for slowdowns and red lights ahead of you, and decelerate by coasting whenever it’s safe and possible.

  • Use your cruise control whenever possible – if the road surface is smooth.
  • Don’t use cruise control on bumpy roads. That eats up more gas.
  • Travel at moderate speeds. Keeping your highway speed at 55 mph improves gas mileage by as much as 25%, compared to 75 mph.
  • Avoid trying to increase speed while climbing a hill.

· Avoid idling. Idling gets 0 miles per gallon. Cars with larger engines typically waste more gas at idle than do cars with smaller engines.

· Use overdrive gears. When you do, your car’s engine speed goes down. This saves gas and reduces engine wear.

· Avoid aggressive driving (speeding, rapid acceleration and braking). It wastes gas. It can lower your gas mileage by 33 percent at highway speeds and by 5 percent around town.

· If you own more than one car, use the more energy-conserving vehicle as often as possible.

· Consolidate trips and errands to cut down on driving time and miles traveled. Find one location where you can take care of banking, grocery shopping and other chores.

· Comparison shop first by phone, online or through newspaper ads, before you drive to your shopping destination.

· Keep your eyes open for low fuel prices, but don’t waste gas driving to a distant filling station to save a few cents.

To download a brochure with additional tips, visit AAA at: http://www.aaapa.org/pdfs/Gas_Watchers_Guide.pdf

Ralph Paglia

cell: 1-505-301-6369

email: rpaglia

LinkedIn: www.RalphRPaglia.com

Community: AutoDigitalMarketing.com

A Complete Strategy for Car Dealers to Harness the Power of Social Media

Simply throwing inventory listings on your social site page does little to engage social media users… and it may turn them off completely. And with the size of the ever-growing social media universe, a single page in even a couple social venues is hardly enough. Social media is powerful and your business needs more. BZ makes it easy (and fun) to implement an entire strategy helping you get the full positive impact of Social Media marketing.

Branded User Community

The vast majority of Social Media users expect companies they do business with to participate in social channels. BZ puts your brand and your message at the center of your own vibrant user community connected to every social venue relevant to your market. Then they market it creating positive word-of-mouth and awareness to grow your community and customer base.
social media marketing

Take More Control of Your Brand Reputation Online

Others may be using your hard-earned brand name to their own advantage in the online social world. BZ can ensure your good name is protected in up to hundreds of social sites. In addition, BZ can make you aware when your brand reputation may be at risk giving you an opportunity to interact proactively to enhance your customer’s overall experience.

Amplify the Positive

User-generated content creates engagement. Our solution not only provides a systematic process for producing positive user-generated content, but also for making sure everyone knows about it. Let this solution accelerate the growth and interaction of your community.

eNewsletter Integration

eNewsletter makes a perfect complement to Social Media marketing enabling you to transform your email and loyalty marketing into a real-time informational service for your customers. It is included in certain Social Media packages.

Impactful Results

Remember when a customer that had a good experience with your dealership would tell six people? This is word of mouth for a digital age; we can help you tell thousands.

Social media can help you:

  • Improve your local brand awareness
  • Increase traffic to your eCommerce site
  • Garner higher organic search rankings
  • Grow your customer base

BZ can help you:

  • Take more control of your brand reputation
  • Dovetail social media with your online service
  • Create cross-channel marketing synergy

Features and Packages

BZ’s Social Media & Reputation Management services are offered in 2 packages.
social media marketing packages

social media marketing
Social media is…

HUGE: Over 500 million users

INCREASINGLY DIVERSE: Moms with buying power are the fastest growing social segment

RELEVANT: Google® indexes social content for its search rankings


Demo Links

Get a feel for how our Social Media & Reputation Management solutions can work in your digital strategy. Be a consumer, choose a starting point
Ancira Social Network
ADP Social Community
Ancira Facebook
Ancira Twitter

Getting Started

Interested in learning more about our Social Media & Reputation Management solution?

1.888.245.2449
Request a Demo
Brochure

You can’t ignore this fact any more. With over 500 million current users, and millions of conversations every day, social media has become the most relevant consumer communications channel on the planet.

You need to make Social Media marketing part of your overall marketing mix. BZ can help you accomplish this the right way.

Also consider, consumers are more than happy to share their experiences and opinions with an ever-expanding network of trusted friends on social sites. That includes their thoughts about the companies they do business with and the brands they use. And, whether or not you choose to participate in social media, your brand is already out there. Do you know what they’re saying about you?

Take more control of your online brand reputation. BZ can help you do this the right way.

I would add to your guidance that if asked to manage a superior’s social media personae, try to avoid getting the job as an assignment, and if you have to do it, make sure you get some clear guidance on rules of engagement.

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RT @Genuine: Small Businesses Will Simply Become More Naturally Social http://bit.ly/73RmuU

It is about time that automotive professionals start to move up in society’s ranks for prestige and trustworthiness… Or, is this indicative of what is happening to congressional reputations?

It is not as if we, the auto industry, needed more reason to justify a concerted effort on the part of dealers for reputation management strategies and processes… However, this is further proof that there is a lot to be gained by a massive grass roots movement by dealers to portray themselves in a more positive manner, and to let the public know about all the benefits they bring to the local community. It is expecially apparent that dealers need to communicate the genuine commitment most of them have towards doing business in an ethical and high integrity manner. Not to do so is to allow the voices of the few that are upset with dealers to be the only statements visible to the public about each dealer’s business practices.

Being a member of Congress rates as the least ethical and honest professions – faring worse than car salesmen by 4 percent – according to a new Gallup poll out Wednesday.

In a poll ranking how Americans view the honesty and ethical standards of 21 professions, Congressmen were rated as having a “low/very low” ethical standards by 55 percent of 1,017 adults across the nation. Only 9 percent said members of Congress have “high/very high” standards, while 35 percent gave the lawmakers an “average” rating.

Car salesmen were the only other professionals to get a “low/very low” rating by at least 50 percent of respondents, receiving 51 percent.

Senators ranked third lowest in the poll, earning a 49 percent “low/very low” ethical rating, beating out stockbrokers, 46 percent, and HMO managers at 43 percent.

Only 11 percent of respondents gave senators a “high/very high” ethical rating.

Nurses ranked as the most respected profession with an 83 percent positive rating. Following nurses were pharmacists at 66 percent, doctors at 65 percent, police officers at 63 percent and engineers, who received a 62 percent “high/very high” rating.

Governors were the only other political job polled, and ranked much higher than lawmakers in Washington. Only 15 percent said they had a “high/very high” opinion of governors, but 48 percent gave governors an “average” rating while 35 percent rated them as “low/very low.”

Source: Congress lower than car salesmen
By: Andy Barr
Publisher: Politico

It is not as if we, the auto industry, needed more reason to justify a concerted effort on the part of dealers for reputation management strategies and processes… However, this is further proof that there is a lot to be gained by a massive grass roots movement by dealers to portray themselves in a more positive manner, and to let the public know about all the benefits they bring to the local community. It is expecially apparent that dealers need to communicate the genuine commitment most of them have towards doing business in an ethical and high integrity manner. Not to do so is to allow the voices of the few that are upset with dealers to be the only statements visible to the public about each dealer’s business practices.

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