Archives For Blogging

Which Presidential Candidate is Right for Automotive Dealerships? – Automotive Digital Marketing Professional Community

 

The social media sites were hot last night during the presidential debate between Former Massachusetts Governor Mitt Romney and current President Barrack Obama.  Since the election of former President Bill Clinton, our nation has been evenly divided over which man is the best person for the job of leading our nation amongst the world.

As a small business owner who helps companies, specifically automotive dealerships, build their business and “Win Customers for Life”; I have some very strong opinions about who I feel should become the next elected President of the United States of America.  However, I will let the reader research and decide who I am for, and who I am against.  (James Schaefer) This blog is meant to encourage voter participation and look at one philosophical point of view of each candidate and who is the best person for business.

I will try to take a simple common sense approach and put forth the facts as if I were hiring for an executive position within my own company.  This essentially is what Americans will be doing in November when they go to the polls.  However, just like in the real world; some people would not make good business owners or managers, and some people need to reevaluate whether they are making the right decisions when they vote.  Now remember, I am writing this blog about one of the many issues that is very important to me and my company.  I am not writing this issue concerning healthcare, defense, or government sponsored programs.  Therefore, a truly informed voter should look at all of the issues individually and way them to how their interest would be affected by the outcome of this year’s election.

Dealer Marketing Magazine and Automotive Digital Marketing Form Partnership

“We are proud to be associated with the ADM community,” says Brett Stevenson, Publisher of Dealer Marketing Magazine. “There are a number of social networks out there for auto dealers, but this is the Granddaddy. They have a large influence in the auto industry and have always helped dealers learn from one another.”

Source:  Automotive Digital Marketing Professional Community.

Google +1: Now in PPC Ads and Affecting Search Engine Ranking – Automotive Digital Marketing Professional Community.

 

Google makes it clear that the +1 button does have an impact on your organic rankings, regardless of whether they come from a PPC ad or your organic listing.  As long as the URL of your PPC ad matches the URL of the organic listing, +1’s will show on both results.  The company also notes that while +1’s will affect your organic search ranking, they will not change Quality Score or ad ranking.  However, the most important component of Quality Score is Click-Through Rate (CTR) and I suspect that the primary reason that Google is testing this functionality in PPC ads is that they believe (as I do) that when a user sees a +1 from a trusted source, they will be more likely to click on the ad—increasing CTR, Quality Score, and Google’s ad revenue.

Jim Ziegler and Ralph Paglia Host Dealer Battle Plan Workshop in Atlantic City on July 6-8th

ATLANTA, June 2 — Top automotive industry trainer Jim Ziegler presents a dynamic workshop to help auto retailers meet online marketing challenges. Automobile retail sales are a fiercely competitive and erratic market. Ziegler’s plan is to give dealers an Internet Sales and Marketing Strategy to outperform the competition. This powerful event will be held at Bally’s Atlantic City, just minutes from the Philadelphia and New York City areas.

Change is constant. Nothing is the way it was, and will never be that way again. After working with thousands of automobile dealers over the years, Jim Ziegler needed to be sure his clients kept up with the new realities of changing technologies and the emerging influence of social media. So he assembled an all-star faculty for this dynamic event. All four presenters are world-class online retail practitioners. Their expertise and hands-on experience has shown they know what works and what doesn’t work in the online sales arena.

Workshop Instructors Ralph Paglia, Joe Webb and Tim Jennings have all been top-rated speakers at premier industry events and have managed both large and small InternetDepartments. When interviewed, Jim Ziegler smiled and said, “I’ve assembled a killer team for this event, combat tested veterans with more than four decades of in-the-trenches experience.”

Now, Ziegler and friends are delivering the real deal, content-rich sessions, hands-on “real-world stuff”, not theory. These tactics and processes are battle-tested on the front lines in dealerships all across the country.

Jim continued, “Dealerships can’t afford to miss a single opportunity to do business.” Having a dominant and effective presence on Facebook, Twitter, and other portals is critical to dealership marketing strategy. Ziegler and Paglia are masters of Social medium relationship sales and marketing. Students will take back an in-depth understanding of how to leverage online relationships for sales and profits as well as…

  --  The pathway to success; from email, to telephone, to the appointment
      to delivery
  --  How to Maximize Existing Profit Centers and Create New Ones
  --  How to use self-produced videos to capture customer trust and create
      credibility
  --  Focus sites, micro sites, and 12 other secrets to drive high-volume
      traffic
  --  Internet stealth marketing techniques with 'Ninja' Search Engine
      Optimization
  --  Marketing and Advertising with ultimate Video Search Engine
      Maximization
  --  How to turn your dealership into an Internet Sales Powerhouse
  --  Customer Relationship Management and CSI Engineering Projects for High
      Average Profitability, Top-Rated CSI Scores, Customer Retention and
      Referrals!
  --  YouTube, Facebook, LinkedIn and Twitter: How to profitize
      relationships with consumers through customer-friendly "Pull
      Marketing"

  About :

Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegler is a member of the National Speakers Association and has been a keynote speaker at National and State Dealer conventions, and has trained over 75,000 Dealers, GSMs, Sales and F&I Managers. Course and Training information is at: http://zieglersupersystems.com/ Jim can be reached at: 800-726-0510

Jim Ziegler and Ralph Paglia Host Dealer Battle Plan Workshop in Atlantic City on July 6-8th.

Dealer Battle Plan Workshop Hosted by Jim Ziegler and Ralph Paglia in Atlantic City on July 6-8th

ATLANTA, June 2 /PRNewswire/ — Top automotive industry trainer Jim Ziegler and digital marketing expert Ralph Paglia present a dynamic workshop to help auto retailers meet online marketing challenges. Automobile retail sales are a fiercely competitive and erratic market. Ziegler and Paglia’s plan is to give dealers an Internet Sales and Marketing Strategy to outperform the competition by gaining unfair competitive advantage on the web. This powerful event will be held at Bally’s Atlantic City, just minutes from the Philadelphia and New York City areas.

Change is constant. Nothing is the way it was, and will never be that way again. After working with thousands of automobile dealers over the years, Jim Ziegler needed to be sure his clients kept up with the new realities of changing technologies and the emerging influence of social media. So he assembled an all-star faculty for this dynamic event. All four presenters are world-class online retail practitioners. Their expertise and hands-on experience has shown they know what works and what doesn’t work in the online sales arena.

Workshop Instructors Ralph Paglia, Joe Webb and Tim Jennings have all been top-rated speakers at premier industry events and have managed both large and small Internet Departments. When interviewed, Jim Ziegler smiled and said, “I’ve assembled a killer team for this event, combat tested veterans with more than four decades of in-the-trenches experience.”

When asked about his success in selling over 4,000 cars via the web in one year while working as Internet Director at Courtesy Chevrolet in Phoenix, Ralph Paglia smiled and responded, “Our team in Phoenix was able to do that because we went to war on the web with several unfair competitive advantages. As other dealers caught on, copied what we were doing, we continued to launch barrage after barrage of web initiatives that kept us ahead in the market by seizing and controlling car buyer mindshare…” Paglia went on to say that he will deliver several strategic and tactical “How To’s” that will not be for the weak or timid dealer because they are the web equivalent of “going nuclear” on a dealer’s regional competition. Paglia is quoted as saying, “Dealers with a weak stomach for hyper-competitive tactics such as driving traffic from their neighboring dealer’s lots and showrooms using mobile web apps may find some of my more aggressive tactics as being a little over the top… But, by learning my Web Ninja tactics they will recognize when other dealers are stealing business from them before it is too late!”

Now, Ziegler and Paglia are delivering the real deal, content-rich sessions, hands-on “real-world stuff”, not theory. These tactics and processes are battle-tested on the front lines in dealerships all across the country.

Jim continued, “Dealerships can’t afford to miss a single opportunity to do business.” Having a dominant and effective presence on Facebook, Twitter, and other portals is critical to dealership marketing strategy. Ziegler and Paglia are masters of Social medium relationship sales and marketing. Workshop participants will take back an in-depth understanding of how to leverage online relationships for sales and profits. Additionally, Jim and Ralph have each personally committed themselves to delivering a thorough understanding and ability to leverage the following…

  • How to implement ” athway to success”; email to telephone, phone to showroom, appointment to delivery
  • Effectively Maximize Existing Profit Centers and Create New Revenue and Profits
  • How to self-produce videos that capture customer trust and create high levels of credibility
  • Focus sites, microsites, landing page tactics and 12 other secrets to driving high-volume traffic
  • Internet stealth marketing techniques with ‘Ninja’ Search Engine Optimization
  • Beat third party lead providers at their own game on the Internet battlefield
  • Marketing and Advertising with ultimate Video Search Engine Maximization
  • How to turn your dealership into an Internet Sales Powerhouse
  • Customer Relationship Management and CSI Engineering Projects for High Average Profitability, Top-Rated CSI Scores, Customer Retention and Referrals!
  • YouTube, Facebook, LinkedIn and Twitter: How to profitize social media through customer-friendly “Pull Marketing”
  • Using little known but powerful web apps to divert OEM traffic to dealership websites
  • Receive individual passwords and authorized access to restricted file servers with hundreds of proven effective email templates, phone scripts, reporting spreadsheets, How To PPT files, performance metrics from top dealers, Internet Dept. Workflow process maps, business plans and other content too valuable to make openly available on the Internet!*

Ziegler SuperSystems is an automotive training and consulting organization based in the Atlanta, GA area. President Jim Ziegleris a member of the National Speakers Association and has been a keynote speaker at National and State Dealer conventions, and has trained over 75,000 Dealers, GSMs, Sales and F&I Managers. Course and Training information is at:http://zieglersupersystems.com/ Jim can be reached at: 800-726-0510 and Ralph can be reached at 505-301-6369.

*PLEASE NOTE: File Server Access is restricted to workshop attendees and will be revoked for any dealer caught sharing their password with anyone who did not attend the Dealer Battle Plan workshop.

SOURCE: Ziegler SuperSystems and Paglia Professional Network

RELATED LINKS:
http://ZieglerSupersystems.com

http://www.RalphRPaglia.com

http://www.AutomotiveDigitalMarketing.com

http://www.SocialDealer.BZ

http://www.ADPsocial.com

http://www.AutomotiveInternet.com

http://www.ADPdigitaladvertising.com

<Sent from Ralph Paglia’s iPad>

Ralph Paglia
Cell: 505-301-6369
RalphPaglia
http://www.RalphPaglia.com
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://LinkedIn.com/in/RPaglia
http://YouTube.com/RalphPaglia
http://Slideshare.net/RalphPaglia
http://RalphPaglia.Tumblr.com
http://RalphPaglia.Typepad.com
http://RalphPaglia.Blogspot.com
http://RalphPaglia.Wordpress.com

I recently read a Matt Cutts post about seeking software that scrapes and compiles multiple blog posts into a format that could be used as the basis of a book. Here’s what Matt reported with my commentary added in:

Lulu will take PDF files for a book… Blogbooker.com was designed to create PDF documents from blog posts. The combination of both would seem to be a book in the making for many bloggers. Unfortunately, Matt Cutts’ blog made BlogBooker error out (Matt has over 900 posts in his blog) — the app lets users exclude comments, but Matt reports that excluding comments did not help. I cannot help but wonder if bandwidth, RAM memory, browser or any other user system variables may impact the results from running Blogbooker on large blog accounts.

Blurb.com will try to create a book from a blog, but it only supports blogs hosted on WordPress.com, and does not work with the popular self-hosted blogs that use the WordPress application platform. Matt’s experience with Blurb made me wonder how difficult it would be to export from a self josted WordPress blog and import content into WordPress.com but you would also have to deal with content policy at WordPress.com which I have seen cause relatively innoffensive blogs to get their accounts suspended by WordPress.com administrators. Blurb.com‘s ability to import WordPress.com content and convert into a book will be useful to many people who want to print their blog into a book, including me, but does not help me with my real treasure trove hosted on various Ning.com based blogs.

– Matt Cutts favors FastPencil for turning blogs into book format. Matt provides the following instructions for bloggers who use the WordPress platform on their own choice of server and hosting environment:

Reduce the size of your exported WordPress blog by deleting reader posted comments. Go into the WordPress comments section, click on the “spam” link and clear out any spam comments by selecting all the spam comments and clicking “Empty Spam”. Then export your WordPress blog by going into the Dashboard, click Tools, then Export, which generates an XML file that you download to your PC’s hard drive. FastPencil lets you upload the exported WordPress blog XML file and then select each of your blog posts that you want to include in the output book file. You can also use date filters, which Matt reports having to do. Apparently, once the output file goes over about 300 pages, FastPencil errors out or locks up. Personally, I recommend creating each chapter separately rather than using these types of Blog-to-Book apps to convert your entire blog into a single book output file.

Matt reports that FastPencil did several things well. Included images were imported, and some formatting such as bold made it into the PDF output file. But other formatting, such as code formatting and newlines/spacing between paragraphs didn’t make it. Embedded content such as videos or polls were likewise empty. Trying to import Matt’s entire blog also didn’t work. But all in all, he was impressed with FastPencil.

FastPencil offers collaboration tools (e.g. you can designate editors, reviewers, co-authors, and project managers to help in writing/polishing the content). The site also works through your web browser instead of as a program loaded onto your PC. If you’re used to WordPress, FastPencil won’t be too much of a change.

It’s still not a point-and-click affair to make a nice looking coffee table book out of a blog, but it’s getting closer. Right now, the “make a book” niche feels like the early days of recordable CDs.

[Sent from Ralph Paglia’s iPhone]