About Ralph Paglia

Ralph Paglia

Director – Digital Marketing at ADP Dealer Services

rpaglia@gmail.com

Summary

Ralph Paglia has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, value propositions and performance measurement. Experienced in using market research to improve results from people, process and technology. Organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

– 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry’s first Internet Leads by posting vehicle offers on multiple BBS’s. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.

– 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

– 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

– 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda’s Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

– 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.

– 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

– 2005 Phoenix: Led the development of technology, managed its deployment, created industry leading digital marketing strategies and tactical implmentation along with organizational and facilities devlopmnt that resulted in Courtesy Chevrolet becoming the largest Internet sales volume GM dealership in North America.

– 2007 Detroit: Conceived, designed, proposed and gained Ford Motor Company approval for the Ford and Lincoln Mercury Digital Advertising Program for Dealers with ADP Dealer Services receiving the contract to administer and manage the program on behalf of Ford.

Specialties

Development of OEM Request For Proposal (RFP) specifications, vendor response to OEM issued RFP’s, Requests For Quote (RFQ) and Information (RFI).

Supplier, OEM and Retail Development Team leadership for automotive Digital Marketing, eBusiness and CRM solutions.

Example: Supervised team of 8 Technology Assisted Selling (TAS) “Top Gun” consultants for Reynolds eBusiness program that implemented Internet Sales Departments for over 500 dealers and 20 different franchises.

Experience

Director – Digital Marketing; (505) 301-6369 at ADP Dealer Services

March 2007 – Present

Responsible for establishing business partnerships and alliances with Automotive OEM’s, enterprise class National Accounts and eBusiness organizations in the automotive vertical.

Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.


CRM/eBusiness Director at Courtesy Chevrolet

August 2005 – March 2007

Responsible for all eBusiness and CRM related strategies and tactical operations. Supervised multiple Business Development Centers and Internet Sales Teams, including 6 middle manager direct reports supervising over 40 additional people on their teams. Developed industry leading multi-media Integrated Marketing campaigns, Digital Marketing URL portfolio of over 600 domains. Designed and implemented fulfillment channels to guide car buyers through multiple consumer characteristic based sales processes.


OEM Solutions Partnership Executive at Reynolds and Reynolds

February 2005 – August 2005

Account Management responsibility for American Honda Motor Co., Inc. of Torrance, CA. Responsibilities included developing scope of work and proposals from point of conception and value proposition modeling, through executive acceptance, contract and Purchase Order completion. Subsequent management and coordination of organizational resources used in contract execution, services fulfilment and products delivery.


Consulting Practice Leader at Reynolds and Reynolds

June 2002 – February 2005

 Ralph Paglia supervised Consultants delivering services to dealers and car companies. Led projects from initial conception through completion of contracted deliverables. OEM and Distributors served include:

– Ford

– Mercedes-Benz

– Toyota

– Honda and Acura

– BMW and MINI

– Nissan and Infiniti

– Hyundai

– Kia

Enterprise Class Automotive Retail Organizations served include:

– UnitedAuto Group, Inc.

– Asbury Automotive

– Group 1 Automotive

– (Other publicly traded retail autoe groups on NDA basis)

Dealerships and Auto Groups Ralph worked with directly include:

– Ourisman Automotive (VA and MD)

– West-Herr Automotive (NY)

– Sterling McCall Auto Group (TX)

– Red McCombs Automotive (TX)

– Jay Wolfe Auto Group (MO, IL, OH and KS)

– Richardson Investments, Inc. (NM, TX and AZ)

– Sheehy Automotive (MD and VA)

– Koons Auto Group (VA and MD)


TAS Consulting Team Leader at Reynolds Consulting Services

May 2000 – June 2002

Ralph led the Technology Assisted Sales (TAS) Consulting Team which delivered specialized eBusiness Consulting, Training and Implementation services to retail automotive dealerships throughout North America. Ralph and his team engineered and implemented hundreds of Internet sales Departments and Business Development Centers (BDC) throughout the U.S. and Canada that utilized various Reynolds technology products such as web sites, CRM applications, systems and Information technology tools including automated marketing and communication products.


Cyber Car eBusiness Consultant at HAC Group

October 1999 – May 2000

Ralph was one of the original 30 consultants that launched the Cyber Car eBusiness Consulting division within the HAC Group of Wynnewood, PA. Duties included delivery of professional consulting services to Ford, Lincoln, Mercury and Volvo dealerships throughout North America under contract with the Ford Motor Company. Ralph set up and brought operational over 100 Internet Sales Departments at U.S. and Canadian dealerships during his tenure as a Cyber Car eBusiness Consultant.

Senior Sales Manager at Red McCombs Automotive

May 1998 – May 1999

Responsible for Recruiting, Hiring and Training of Variable Operations personnel for Red McCombs Ford, Red McCombs Toyota and Red McCombs Used Car Super Center in San Antonio, Texas.  Developed career paths and managed transfers of personell amongst sales departments, Finance and Insurance, as well as sales management teams.

Chief Executive Officer at United Fruit & Produce Co.

1991 – 1996

Finance and Insurance Director at Bob Lewis VW-Peugeot

March 1986 – March 1988

Managed delivery and sales of Finance and Insurance products, along with aftermarket profit center for Downtown San Diego automotive retailer. Supervised staff of F&I Managers, negotiated Lender transactions and placement of Seller Assisted Installment Contracts. Responsible for Finance Profit center, legal documentation requirements for sales transactions and subsequent funding of all contracts for the sale of motor vehicles.

General Manager at Kearny Mesa VW-Peugeot

March 1984 – March 1986

Promoted into General Manager position after successfully managing various sales departments and dealerships for De La Fuente Automotive of San Diego, CA.

General Sales Manager at Kearny Mesa VW-Peugeot

July 1983 – March 1984

After successfully tranisitioning D’ Imports to profitable operations, Roque De La Fuente granted Ralph’s wish to be transferred back to San Diego and put in charge of the Kearny Mesa VW-Peugeot sales department.

General Manager at De La Fuente Imports

June 1982 – June 1983

Promoted and transfered to De La Fuente Automotive’s El centro, CA retail dealership with franchises from VW, Porsche, Audi, Peugeot and Honda.

Sales Team Leader (Closer) at Kearny Mesa VW-Peugeot

March 1981 – June 1982

Initially hired as a sales representative, Ralph was soon promoted to “Sales Director” responsible for hiring and managing a team of sales rep’s and “closing” their deals.

Education

State University of New York College at Buffalo

MBA, Marketing, Finance, 1979 – 1981

State University of New York at Buffalo – School of Management

MBA, Marketing, 1979 – 1981

Valparaiso University

BS, Business Administration, 1975 – 1979

Activities and Societies:


Phi Kappa Psi

Honors and Awards

Certified Technical Trainer (CTT), Reynolds Consulting Services Consultant of the Year for 2001, AAISP Internet Sales Management 2007 National Award recipient. Digital Dealer Magazine cover story for April 2007. Google Certified AdWords Professional. GM Standards For Excellence (SFE) and Certified Internet Dealer (CID).

Interests

Automotive eBusiness development for sales, service, parts and accessories. Digital Advertising, including Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Web Site development for eCommerce. Car Company business development.

Ralph Paglia

Director – Digital Marketing at ADP Dealer Services

rpaglia@gmail.com

155



“I worked with Ralph at Courtesy Chevrolet and personally witnessed his tireless dedication to the dealership. Not only dedicated but also one of the most knowledgable I have come across within his area of expertise. BRILLIANT….”

— Lisa Sarata


, Customer Service Director, Courtesy Chevrolet

, worked with Ralph at Courtesy

Chevrolet

“Ralph is a very professional businessman. He is detailed and thorough when making his

presentations. Ralph’s professionalism will surely allow him to rise to the top. I am sure that any

automotive business would be happy to use Ralph’s services. I highly recommend him!”

— Barbara Brazile


, public relations/marketing manager, ford motor minority dealers

, was with

another company when working with Ralph at ADP Dealer Services

“Ralph has consistently shown the ability to stay on the ‘cutting edge’ of winning technology in the

eCommerce Industry. He has proven himself to succeed not only in the corporate world but on the

dealership level itself. Ralph will improve results in any venture that he has the opportunity to be a

part of!”

— Al Mullins


, Consultant Mgr, Half-a-Car/Reynolds & Reynolds

, worked directly with Ralph at

Reynolds Consulting Services

“Now after several years working with Ralph Paglia I can tell that he contributed enormously to the

success of our annual Automotive CRM conference in California. He became a part of the event by

engaging in the research, helping to find the best speakers and driving attendance from key

strategic thought leaders within the automotive vertical. Ralf is a top speaker; his presentations are

full of great tips and useful advices, very engaging, enthusiastic and extremely practical. As a

person he is one of my favorite persons to work with: full of great ideas, positive energy and

“always happy to help” attitude. I recommend Ralph as an engaging speaker and valuable business

partner, easy and pleasant to work with.”

— Irina Kremin


, Business Development and Sponsorship Director, European Networking

Group



, was a consultant or contractor to Ralph at ADP Dealer Services

“Leading by exemple and getting his hands dirty just to understand every technical facets don’t


scare Ralph. He is not only a great speaker, he is a real leader in the automotive industry!”

— Stephane Johnson


, Search Marketing Specialist, ADP / BZ Results

, worked indirectly for Ralph

at ADP Dealer Services

“Detailed and conscientious executive with top moral and ethical standards”

— Steven J Hollosi


, General Manager, Ford of Ocala

, worked with Ralph at Courtesy Chevrolet

“Ralph is a fount of information and knowledge with a contagious passion for innovation and the

business éclat to back it up. It was an honor to converse with and learn from Ralph.”

— Nick Cybela


, was Ralph’s client

“I have observed first hand Ralph’s amazing ability to demonstrate his exceptional writing &

teaching skills, this enables Dealers a refreshing view how to handle different complexities within

their CRM systems. He is a true visionary & expert in his field. I have the pleasure of calling Ralph

my colleague.”

— Jim Bernardi


, President, AutoPro Training & Marketing Solutions

, worked with Ralph at ADP

Dealer Services

“Ralph is one of the most knowledgeable and pro-active people I have ever met! His energy and

enthusiasm are almost overwhelming at times! All I can say is give him a project or a direction and

get out of the way! Please call me direct if you have any questions. Ken Bittner”

— Ken Bittner


, Senior Training Consultant, HAC Group

, worked with Ralph at ADP Dealer

Services

“I am a FOR (friend of Ralphs) Ralph has earned my respect and admiration for the time and

energy he has given me in our short time of friendship and business relations. Thank you Ralph!”

— Allan VerBouwens


, was Ralph’s client

“I would defer my opinion and expertise on any issue regarding technology, processes and Internet

opportunities to Ralph with the clear conscience and confidence of knowing that he is the expert.

His diverse background and selfless sharing of best practices with collegues and clients has earned

him my respect and continued support – and I suggest that you lend him yours!”

— Philip Zelinger


, President, Ad Agency Online, L.L.C.

, was with another company when working

with Ralph at ADP Dealer Services

“Ralph has been a knowledgeable source about digital marketing for the automotive industry for a

number of years, and someone I consult with when I write about online marketing for the

automotive retail periodicals I write for. His insight into the dealership BDC and Internet sales



strategies and technologies is excellent. Jim Leman, retail automotive writer at lemanBIZwriter.com”

— Jim Leman


, Owner and Operator, lemanBIZwriter.com

, was with another company when

working with Ralph at Reynolds and Reynolds

“Ralph is one of the few individuals who truly excel in the automotive eCommerce industry. I have

worked with Ralph in getting invaluable advice on what works, and what does not in this fast

moving internet market. Ralph has also helped me with providing input to our online sales

strategies which have helped us to sell more cars. I look to Ralph as a leader in this field, and he

has my highest recommendation!”

— Kevin Frye


, eCommerce Director, Jeff Wyler Automotive Family

, was with another company

when working with Ralph at Courtesy Chevrolet

“Ralph is one of the most intelligent and outside the box thinkers that I know in the automotive

space.”

— Mark Burack


, Executive Vice-President, Liquid Motors, Inc.

, was with another company when

working with Ralph at ADP Dealer Services

“Ralph Paglia is always on the “Cutting Edge of Technology” in the Automotive Industry. Ralph is

either writing the book on Award Winning Processes or being written about in Automotive News,

Ward’s Dealer Business, Digital Dealer, etc.”

— Tom de Encio


, CRM SOLUTIONS CONSULTANT – Southern California, Reynolds & Reynolds

purchased by UCS



, was with another company when working with Ralph at Reynolds Consulting

Services

“Simply put Ralph Paglia is the top in his field. I hold him in very high regards as a professional and

a friend.”

— Tom Seely


, E Commerce Mgr, Arnell Auto Group

, worked with Ralph at Courtesy Chevrolet

“What can you say about Ralph? Well, for starters, he’s my personal friend as well as a peer and

business associate. Ralph is the consummate professional. An expert in technology marketing

applications, especially in the retail automobile industry. More so, he is a master

realtionship-marketer. So many people talk a good game and then, they can’t produce results on

the firing line. Ralph will dive in on any project and work side-by-sde with those he is teaching. My

friend and well-respected 21st century car-guy…Ralph Paglia. JIM”

— Jim Ziegler, CSP, HSG


, President, Ziegler Corporations

, worked directly with Ralph at ADP

Dealer Services

“Ralph is a innovator with tremendous follow up skills. He has a knack for taking something

complex and making it simple.”



— Daniel Rodriguez


, was Ralph’s client

“Ralph Paglia’s work as the OEM Solutions Account Executive while at Reynolds and Reynolds

was as impeccable as his reputation as a human being–a unique combination of precision and

attention to detail with an orientation as a people person, negotiator, and counselor. When I need

advice and counsel from a trusted consultant, he’s on the short list.”

— Mark Dankof


, Broadcaster, Writer, Editor, Consultant, Researcher, National and International

News Agencies and Websites



, was with another company when working with Ralph at Reynolds

and Reynolds

“I worked with Ralph at The Reynolds and Reynolds Company in the automotive forms division.

Ralph is an excellent account executive, focused on details, customer requirements and specific

needs of the OEM industry. Melissa Lemmon”

— Melissa Lemmon


, Product Manager, Reynolds and Reynolds

, worked directly with Ralph at

Reynolds and Reynolds

“I have been very impressed with Ralph’s innovation in terms of analyzing department and

company performance. Frankly, I have never seen such comprehensive performance studies, and it

has proven to be incredibly useful to us in our relationship with Ralph. I have no hesitation in

recommending Ralph to the right company that can utilize his wide skillset. If I thought I could afford

him, I would hire him myself, and I say that with the slightest jest.”

— Clyde Dicks


, Partner, Auto Lead Exchange

, was with another company when working with

Ralph at ADP Dealer Services

“Ralph constantly came up with new/innovative ways to help everyone around him grow their

knowledge and their professionalism. I personally owe a great deal of my success to Ralph always

being there to take my calls, answer my questions and help me help my business partners.”

— Edward G. Sullivan


, Executive VP of Training, BZ Results – ADP

, worked directly with Ralph at

Reynolds and Reynolds

“Ralph has the insight and understanding of dealership internet department scalability that impacts

the outcome of the same. His outward thinking and overall grip of ecommerce applications (as it

applies to the automotive industry niche) is what will create the future for the industry; as a whole.

As the industry evolvess – and is ready for integrated internet applications that produce results –

Ralph will be an advocate. More than likely – Ralph will know which applications and products will

provide the results necessary to keep his name synonomous with automotive e-commerce

success.”

— Eric Hinkle


, President, VinStickers, LLC

, was a consultant or contractor to Ralph at ADP Dealer

Services


“Ralph is truly one of leaders in this industry. Spend some time with Ralph and you will come away

with knowledge insight and the benefit of experience. You couldn’t ask for a more purposeful and

passionate partner in the digital realm.”

— David Harris


, Internet Manager, American Suzuki Motor Corp

, was with another company when

working with Ralph at ADP Dealer Services

“”Ralph is a passionate individual who excels in all area of automotive operations. His commitment

to excellence has resulted in measurable success for any and all involved. Ralph brings a

dedicated approach to solving business challenges for his clients. His focus on eBusiness has

successfully assisted dealers in improving their operations in that arena. In additional Ralph was

the lead in developing eBusiness process management for a major auto manufacturer worldwide.””

— Kenneth Karg


, Senior eCommerce Consultant, Reynolds & Reynolds

, worked directly with

Ralph at Reynolds and Reynolds

“Ralph was the kind of person that you wanted to have as a resource. He was in touch with

customers and had a clear understand of their pain points and how our products and services could

bring value. He always had a good handle on how our competition was doing in comparison to our

own product roadmap.”

— Mark Gruenberg


, Technology Product Manager, Reynolds and Reynolds

, worked with Ralph at

ADP Dealer Services

“Ralph is one of the most knowledgeable automotive professionals I know. He has worked in most

aspects of the business from retailer, OEM, service provider and independent consultant. His years

of experience are immediately apparent when you speak with him. Ralph is someone I would

always want on my team – not the opposition! Whatever he does he is successful at!”

— Arlene Clements


, Account Director, Reynolds and Reynolds

, worked directly with Ralph at ADP

Dealer Services

“Ralph is unmatched in his understanding of web-based tools and how web-based products and

features create value and profits for an auto store. Ralph not only knows these products but he is

adept at their application and in utilyzing their function(s) to increase sales and performance. He is

both proficient and efficient in using new technologies as they relate to e-business and their effect

on an auto dealership’s bottom-line”

— Jeff Ward


, Owner, Rhino Advantage Inc.

, was with another company when working with Ralph

at ADP Dealer Services

“I had the pleasure of working with Ralph for quite some time and he was a detailed instructor and a

thorough colleague who always was there to answer any questions you had to make you better at

what you did.”



— Daniel T Veza


, Business Consultant II, Reynolds Consulting Services

, worked indirectly for

Ralph at Reynolds and Reynolds

“Ralph gets it. He doesn’t just talk about what people should be doing, but he actually does it. Ralph

fundamentally changed a dealership’s entire business by evolving them from a traditional print

advertising plan to a fully integrated digital plan with a pipeline to a 24 person business develop

center that turned the digital handraisers into customers.”

— Matt O’Mara


, Founding Partner, Topolewski, LLC

, was with another company when working with

Ralph at ADP Dealer Services

“One of the most knowledgeable automotive e-commerce guys I know. Has the background and

knowledge to both manage and teach e-commerce in automotive.”

— David Wassmann


, Owner, MotorAlley, LLC

, worked with Ralph at ADP Dealer Services

“Ralph should be outstanding in his new role at ADP. Anytime you can combine passion,

enthusiasm, and down in the trenches skill you win. Ralph brings many years of Theory, followed

by many years of practice to his new position. Good catch ADP.”

— Tim Clay


, Managing Partner, Clickmotive

, worked with Ralph at ADP Dealer Services

“Ralph was our best Catalyst at Half A Car group. If we had a client that was difficult or needed

extra attention, we’d send Ralph. We had more work than Ralph had time. Too often our clients

would not allow him out of the stores, but keep him booked for many sessions. I would recommend

him on any Dealership Process Training.”

— Tim Clay


, Managing Partner, Clickmotive

, worked directly with Ralph at Reynolds Consulting

Services

“I had the opportunity to work with Ralph on numerous occasions while he was employed at

Reynolds & Reynolds. We worked together on many customer issues and projects. He was great

with customers and gained their trust and confidence quickly. He had a wealth of knowledge on

Reynolds products and solutions as well as other products and solutions that were outside of

Reynolds. I think that Ralph would be an asset to any company.”

— Theresa Clausing


, Product Manager, The Reynolds & Reynolds Co.

, worked with Ralph at

Reynolds Consulting Services

“Ralph sets the standard in working in new media. He has a complete understanding of how

consumers digest information as well as how they shop. If more marketers could just understand

the digital like Ralph does, they would be much more successful. Ralph is way ahead of most

marketers.”

— Gary Topolewski


, Owner, Topolewski, LLC

, worked indirectly for Ralph at ADP Dealer Services

“Ralph has demonstrated an exceptionally high level of expertise in the field of automotive CRM/E

Commerce. He is considered by his peers and competitors in this field to be the model of innovation

and organization. He is a tireless worker, sincerely dedicated to make every business venture a

success and the example for others to follow. Processes and systems that work are his trademark.

Listen closely…..this man has a lot to offer!”

— Chris Milosek


, Facilitator, Maritz Inc

, was a consultant or contractor to Ralph at ADP Dealer

Services

“Ralph is extremely knowledgeable of the tier 1/2/3 businesses and digital marketing. His clients will

benefit greatly from his insight.”

— Rob Bollinger


, SVP, Local Digital Media Strategy, Jumpstart Automotive Media

, was a consultant or contractor to Ralph at ADP Dealer Services

“Ralph has been a very vital part of my work in the business. He is always willing to help out and I

value his opinion and thoughts. I hope to work with him in the future. Best of luck to him in the

future and I know he will be a great addition to the ADP team. Andee Joyce”

— Andee Joyce


, Regional Sales Manager, CDM Data/ Kelley Blue Book

, was a consultant or contractor to Ralph at ADP Dealer Services

“Ralph was a great asset to the team at Reynolds and was really missed when he moved back to

retail.”

— Paul Whitworth


, VP, Information Services, Reynolds & Reynolds

, managed Ralph indirectly at

ADP Dealer Services

“Ralph is an exceptional individual. He is always very thoughtful about the advice and

recommendations he gives. In addition, he is as knowledgeable as anyone I have ever met when it

comes to knowing and understanding e-commerce for automotive dealerships. In his new position,

he will be able to shape and define the logical next steps in successful automotive retail processes.

Anyone who has the opportunity to visit with or hear Ralph speak should take the opportunity to do

so. It will be time well spent.”

— Gary Montoya


, General Sales Manager, Sunset Chevrolet

, was with another company when

working with Ralph at ADP Dealer Services

“Ralph is an veteran when it comes to anything relating to digital automotive marketing. He is a firm

believer in creating a true partnership between an agency or vendor and the dealership, autogroup,

or OEM client. I wish him the best of luck in his new role at ADP and would highly recommend his

services to anyone.”

— Shaun Porcar


, Director of Sales, Local Digital Media Strategy, Jumpstart Automotive

Media



, was a consultant or contractor to Ralph at ADP Dealer Services

“Ralph has such a great reputation with the OEM’s – he can open doors that many people can not.”

— Kim McDevitt


, Manager, Reynolds and Reynolds

, worked with Ralph at ADP Dealer Services

“Ralph is truly ahead of the game in the world of online automotive. Ralph’s enthusiastic approach

and love for his work makes him an asset in the industry, and to his clients.”

— Mike Machado


, Director of Sales, Jumpstart Automotive Media

, was a consultant or contractor

to Ralph at ADP Dealer Services

“Ralph, is true asset to ADP, it is always a pleasure to work with or against Ralph, he always brings

a new challenge…”

— Aaron Bickart (abickart@gmail.com)


, Director of Sales — CRM West, Reynolds &

Reynolds



, was with another company when working with Ralph at ADP Dealer Services

“If you want something done, thoroughly, correctly and with style then give the job to Ralph. My

other accolades apply to this position as well. Ralph always brought the same high level of

enthusiasm and drive to every position.”

— Jimmy Trentham


, Consultant, Reynolds & Reynolds

, worked directly with Ralph at Reynolds

Consulting Services

“Ralph brought a level of expertise and experience the the table that the OEM’s he was involved

with had seldom, if ever, seen before. His dynamic abilities and his depth of relevant knowledge

combined with his skill sets enabled Ralph to insure the success of both an Internet process and a

BDC process for two disparate OEM’s.”

— Jimmy Trentham


, Consultant, Reynolds & Reynolds

, worked directly with Ralph at Reynolds

and Reynolds

“As practice leader Ralph Paglia was responsible for the development of the materials for and the

direction of consulting for in excess of 100 consultants. In this role Ralph was responsible for the

creation of the Internet Lead Management Process for a major Asian automobile company and the

BDC process for a major European automobile company. His leadership was vital to the success of

both projects.”

— Jimmy Trentham


, Consultant, Reynolds & Reynolds

, worked directly with Ralph at Reynolds

and Reynolds

“As a field consultant Ralph Paglia is without peer. His dynamic energy brings every client to life

and the constant stream of value that he brings serves to increase his value visit after visit. Simply

the best.”

— Jimmy Trentham


, Consultant, Reynolds & Reynolds

, worked directly with Ralph at HAC Group

“Ralph is a well respected man in this industry. He goes out of his way to make a difference for a

friend or customer in the most positive way. It is always a pleasure to hear from Ralph.”

— Dolores Cruz


, Reg. Sales Mgr, Dealix

, was with another company when working with Ralph at

ADP Dealer Services

“Ralph is a highly skilled automotive business consultant with extensive experience. He has

repeatedly demonstrated a high degree of leadership. Ralphs energy level is second to none. He

never quits. I have always admired Ralphs ability to quickly understand what needs to be done and

how to go about creating and implementing a detailed plan of action. His specific e-commerce

knowledge is among the highest in the country. I would welcome the opportunity to work with or for

Ralph any time.”

— Paul Berends


, Cyber Car eBusiness Consultant at HAC Group, Cyber Car

, worked directly with

Ralph at ADP Dealer Services

“Ralph is very dedicated to his career and enjoys working with others that have clear goals and

objectives in place.”

— Randy Abrams


, Sales and Marketing Specialist, The Reynolds and Reynolds Company

, worked

directly with Ralph at ADP Dealer Services

“Ralph is a talented individual who excels in the area of automotive operations. He is specifically

effective in the area of eBusiness where he successfully assited dozens of dealers in improving

their operations in that arena. He presented to small and large groups. In additiona Ralph was the

lead in developing the initial lead management process for a major Asia auto manufacturer as well

as the BDC processes for a major European auto manufacturer.”

— Jimmy Trentham


, Consultant, Reynolds & Reynolds

, worked directly with Ralph at ADP Dealer

Services

“Ralph is an extremely detailed individual that is focused on the bottom line. He is excellent in

relationship building with clients (or potential clients), and will do whatever it takes to “make it

happen”. You have hired the best individual in the industry to lead ADP’s group. Al Dimperio”

— Al Dimperio


, Auto Program Manager, Courtesy Chevrolet

, worked directly with Ralph at ADP

Dealer Services

“Ralph Paglia has continued to show thought leadership in the e-commerce automotive marketing

and sales industry. His skills illustrate how to take an idea from concept, apply metrics for

evaluating and manage to and adjust for results. He has shown the unique skills of visionary and

general management in an industry that requires strategy and leadership. Ralph is an example of

both.”

— Brad Korner


, National Sales Manager, R.L. Polk & Co.

, was with another company when working with Ralph at ADP Dealer Services

“Ralph has always been ahead of the curve in Digital Marketing and his new position at ADP makes

perfect sense. Look for a lot more from Ralph in the near future.”

— Mark Blumenfeld


, Product Marketing Manager – Customer Relationship Management, Reynolds

and Reynolds



, was with another company when working with Ralph at ADP Dealer Services

“Ralph is an outstanding automotive services professional. He has extensive experiece, both calling

on OEM’s and retailers, along with real world dealer hands on retail experience. This combination is

unique and extremely valuable to his perspective on how to help clients run their business for

greater ROI and profitability. Raph lives this business 24/7 and has very high integrity and honesty.

Ralph is a top notch professional in every way that is possible. I trust him completely.”

— Monte Zator


, West Coast Managing Sales Director, Reynolds & Reynolds

, managed Ralph at

ADP Dealer Services

“Ralph Paglia has an immeasurable amount of specific industry experience and dealer trust. In his

role as Director of Digital Marketing for ADP Dealer Services, Ralph will undoubtedly deliver what’s

most important… quality! Proven business results follow Ralph, but possibly more important,

Ralph’s character and integrity will = results for those that work with him.”

— Shaun Raines


, Owner, Dealer Advisor

, worked directly with Ralph at ADP Dealer Services

“Digital Marketing is an emerging (and still underutilized) consumer channel for a suprisingly high

percentage of automobile dealerships. It will take persistent leadership on the part of DMS

providers to peel away the status quo and stubborn resistance to change. Ralph’s experience,

vision and technical prowess ideally position him to help open new digital markets and business

opportunities for ADP. These are challenging times in the auto industry. More than ever, an infusion

of fresh ideas and energy is critically needed. I can’t wait to see what Ralph will soon be delivering

on behalf of his clients.”

— Bill Pike


, Dealer Communications & Marketing, American Honda Motor Co. Inc.

, was with

another company when working with Ralph at ADP Dealer Services

“Ralph Paglia has been a mentor and a compatriarte. I have nothing but the utmost respect for this

gentlemen and what he has been able to teach me. When it comes to thinking outside the box and

not being afraid to try new things, Ralph is certainly that guy. I confide in Ralph for his expertise and

his wealth of knowledge in an effort to assist us with our growth. I truly value his insight and his

teachings – it has certainly made me more valuable at this company. He is a definite asset to any

company. I am grateful to have crossed paths with him and look forward to a long friendship for the

future.”

— Clint Stevens


, Business Development Director, Stampede Pontiac Buick GMC

, worked with Ralph at ADP Dealer Services

“Ralph is an excellent asset to any company. Ralph is motivated and holds the knowledge

necessary to increase any business financially. Rlaph has strong relations with decisions makers

and is the perfect person to be a front person for any business.”

— Heather Kane


, Regional Sales Manager, Dealix

, was a consultant or contractor to Ralph at ADP

Dealer Services

“Ralph is a innovator with tremendous follow up skills. He has a knack for taking something

complex and making it simple.”

— Daniel Rodriguez


, was Ralph’s client

“Ralph is a very unique individual in the world of CRM and Internet Sales Marketing. We engaged

him as part of team to coordinate nationwide Internet Sales training for all Infiniti dealerships. He

remains today as one of my key industry knowledge resources for CRM and Internet Marketing in

the automotive marketplace.”

— William Presley


, was Ralph’s client

“Ralph is a detail-oriented manager who carefully monitors the balance sheet without losing sight of

the strategic objective. His approach has always produced exceptional results and have set the

standards for others to measure by.”

— Kevin Stockton


, Business Consultant, Reynolds & Reynolds

, worked indirectly for Ralph at

ADP Dealer Services

“Ralph is a senior leader in dealership internet marketing, is a trend setter for new ideas and

concepts and an accomplished speaker and presenter. I highly recommend Ralph Paglia.”

— Jody DeVere


, President, AskPatty.com, Inc.

, worked directly with Ralph at ADP Dealer Services

“Ralph has always been well ahead of the bell curve in dealer development and technology. Ralph

is the “Go To Guy” to get things done and answers regarding the dealership business needs,

requirements and process.”

— Brendan Shea


, Sales, Who’s Calling Inc.

, was a consultant or contractor to Ralph at ADP

Dealer Services

“In 12 years Retail Automotive Management experience, Ralph is preeminent expert on Retail

Automotive “ECommerce” productivity, systems. Combine this with attentive, personal

management style. Makes going to work both profitable and fun.”

— Terrence Ferrante


, CRM MANAGER, Courtesy Chevrolet

, reported to Ralph at Courtesy

Chevrolet


“Ralph was noted for his ability to convey critical ideas and strategies to automobile dealers and

their sales teams. The training programs that Ralph and his teammates created were instrumental

in the successful launch of FordDirect.com”

— David Kain


, COO, FordDirect.com

, managed Ralph indirectly at Reynolds Consulting Services

“Trust is not to be taken lightly. Ralph has earned the trust of thousands of dealers based on his

experience and ability to teach them how to obtain results. Ralph’s versatility and capacity to

understand needs vs. wants made him a TAS Consultant at Reynolds that earned trust with

dealers. That dealer trust continues to follow Ralph to this very day.”

— Shaun Raines


, Owner, Dealer Advisor

, worked with Ralph at Reynolds Consulting Services

“Ralph prepares and executes with such passion that dealers from single points to major

automotive groups become invigorated. Ralph employs a practical approach that allows him to

affect change and he did just that while he was an OEM SPE at Reynolds.”

— Shaun Raines


, Owner, Dealer Advisor

, worked with Ralph at Reynolds and Reynolds

“Ralph is a great person and produces superlative work. He is very personable and has detailed

knowledge of the automotive industry. He has clear understanding of deadlines and can be counted

on to produce consistent and high quality work.”

— Eugene Wada


, Product Development Manager, Kelley Blue Book

, was with another company

when working with Ralph at Reynolds and Reynolds

“Ralph is a great person and produces superlative work. He is very personable and has detailed

knowledge of the automotive industry. He has clear understanding of deadlines and can be counted

on to produce consistent and high quality work.”

— Eugene Wada


, was Ralph’s client

“Ralph is fantastic! A definite thought leader in the Automotive Internet space. He is a great

resource for anything Google or Yahoo! related. I have seen him speak at many automotive

industry events.”

— Joanne Nichols


, Account Planner, Google

, was a consultant or contractor to Ralph at Courtesy

Chevrolet

“Ralph played a significant role in multiple projects for and with me within multiple retail and OEM

accounts. Very strategic and influential, Ralph kept his eye of the customer objectives by offering

leadership and change at the retail level. Bottom line, Ralph’s prescription for success ALWAYS

gained positive, long-term business results that resulted in improved profits. Ralph’s character is

beyond approach and always revered by those he met within my customer accounts. The proposals



that he produces are detailed and complete. I fully endorse Ralph Paglia.”

— John Jackson


, Enterprise Sales Group, Reynolds and Reynolds Company

, worked with Ralph

at Reynolds Consulting Services

“Because Ralph is exceptionally skilled and knowledgeable about his customer base, I worked with

him on several occasions regarding the development and implementation of several products for

clients company-wide.”

— Lisa Maddry


, Product Manager, Automark, a Reynolds & Reynolds company

, worked directly

with Ralph at Reynolds and Reynolds

“Ralph Paglia demonstrated excellent leadership skills in his role as TAS Consulting Team Leader.

Ralph not only utilized his deep industry knowledge while training and mentoring his team; he also

delivered with endless enthusiasm and with a relentless pursuit to make sure that everyone had the

tools needed to ensure success. Ralph very much enjoyed working with both internal and external

customers, and always made time, regardless of the time of day, to partner with anyone that

needed help. Ralph’s commitment to excellence was undeniable.”

— Bob Meyer


, Service Readiness Product Manager, Reynolds and Reynolds

, worked with Ralph

at Reynolds Consulting Services

“There were too many occasions as we were “breaking new ground” with the new processes within

the Automotive indistry in which we and our clients stumbled. Ralph was our go to guy, he was

called to “fix & improve” which he did and exceeded all expectations each time!”

— Todd Sharun


, Consultant, Reynolds Consulting Services

, managed Ralph indirectly at Reynolds

Consulting Services

“Ralph opened up the value of the internet as a substantial source for additional business. He also

showed us the importance of CRM to manage customer relationships and measure customer

contact. Ralph’s training engages his students because he has credible experience doing what he

promotes as best sales practices.”

— Michael T. Trapasso


, was Ralph’s client

“I hired Ralph when he was an OEM Solutions Account Executive at Reynolds and Reynolds. He is

one of those rare people who are able to demonstrate both an unbridled enthusiasm for automotive

retailing and a deep understanding of the processes necessary to be successful with Internet Sales

& Business Development Center (BDC) management. Ralph is a student of the business and he is

constantly looking for ways to improve results.”

— Chuck Sullivan


, was Ralph’s client

“Ralph exudes enthusiasm, passion and knowledge in all his efforts to help manufactures and


dealers sell more cars. He is known for exceeding the expectations of his clients both in

development and delivery of technology and processes.”

— Kenneth Karg


, Senior eCommerce Consultant, Reynolds & Reynolds

, worked directly with

Ralph at Reynolds Consulting Services

“While Ralph served as TAS leader, the business practices he he developed allowed us maintain &

grow our contracts with Ford and M/B. Without his processes, we would have not been able to

serve our client to their expectations,”

— Mauro Schifino


, National Dealer Acct Mgr, Reynolds & Reynolds

, worked directly with Ralph at

Reynolds Consulting Services

“Ralph delivered a highly professional, helpful presentation to a large group of GM faciltators. His

expertise was evident and appreciated by the audience. Ralph is a skilled and talented presenter

whose skill and knowledge of the internet sales process is unsurpassed. He is an asset to any

organization.”

— Barb Turino


, was Ralph’s client

“Ralph is a dynamic leader, speaker and facilitator and knows the automotive sales process as well

as anyone I know.”

— Michael Israel


, Product Manager, Reynolds and Reynolds

, worked with Ralph at Reynolds and

Reynolds

“Ralph is passionate at what he does, and is a consummate auto industry professional.”

— Michael Israel


, Product Manager, Reynolds and Reynolds

, worked indirectly for Ralph at

Reynolds and Reynolds

“I had the opportunity to work with Ralph on several occasions and what a pleasure each of those

was! Ralph is a true professional that truly listens to the customer to know what they want and need

to help drive their business. He has a wonderful attitude and a lot of enthusiasm for anything that he

does. Every customer that dealt with Ralph had nothing but complimentary things to say about him.

He is one of a kind!”

— Kim McDevitt


, Manager, Reynolds and Reynolds

, worked with Ralph at Reynolds and Reynolds

“Ralph is amazing. As a marketing professional, he has the rare talent of knowing how to connect

with potential customers. Ralph knows how to make marketing messages relevant, therefore

effective. I know his methods have definitely increased the number of satified customers at

Courtesy Chevrolet. In fact, his success at Courtesy has other automotive retailers asking “how are

you guys doing that?””

— Gary Topolewski


, Owner, Topolewski, LLC

, worked directly with Ralph at Courtesy Chevrolet

“Ralph was a leader in the CRM field for Reynolds and Reynolds, always delivering results oriented

strategies to our customers and sharing the process and results with internal personnel within

Reynolds & Reynolds. I would highly recommend Ralph!”

— John Sherman


, Director, Reynolds & Reynolds

, worked with Ralph at Reynolds and Reynolds

“We had a lot of fun gaining Ralph as a customer because he is known as one of the leading

eBusiness Directors in the industry- we were pleased he saw enough merit in Loyalty Driver to

begin using it. I have always been impressed with Ralph’s willingness to share his knowledge for

the greater good of his colleagues- he regularly speaks at industry functions and trade shows. He

has also exhibited a great willingness to learn how to use every inch of our eNewsletters for the

good of his dealership. Particularly in the world of auto dealer online marketing, Ralph is a dynamo.

There are few best practices we preach that I haven’t seen him already doing. He is a leader in his

field and an all around good guy who is a pleasure to have as a customer and as a colleague.”

— Brian Epro


, Director, Automotive Services Group, IMN, Inc.

, was a consultant or contractor to

Ralph at Courtesy Chevrolet

“RALPH IS A HIGHLY QUALIFIED,VERY INOVATIVE MANAGER. HE CONTRIBUTES

SIGNIFICANTLY TO THE OVERALL SUCESS OF THE DEALERSHIP.”

— Bob Carter


, HUMAN RESOURCES DIR., COURTESY CHEVROLET

, worked directly with

Ralph at Courtesy Chevrolet

“Courtesy Chevrolet is one of our most interesting customers. There are few stores, if any, that are

as advanced as Courtesy in their analysis of lead providers. Under the leadership of Ralph Paglia,

Courtesy has a remarkable handle on what our leads are doing for them, and we constantly point to

Ralph as an example of how an Internet department ought to be run.”

— Clyde Dicks


, Owner, Auto Lead Exchange

, was a consultant or contractor to Ralph at Courtesy

Chevrolet

“Ralph Paglia is a one of a kind! I have asked Ralph for recommendations on a pay plan for my

BDC, Tools and process he uses to run his very detailed oriented Successful BDC. He is the only

one I know that knows what it takes to run and manage a BDC. The #’s his store produce on an

ongoing basis month after month is PROOF enough. Keep up the Excellent work Ralph and try to

slow down on your ideas so maybe some of us other small BDC’s might have a chance to keep up.”

— Alvin Newton


, Business Development Manager, Bob Baker Chevy Subaru

, was with another

company when working with Ralph at Courtesy Chevrolet

“I would gladly work with Ralph any time because he is an experienced BDC Instructor and has the

knowledge and experience to create and maintain any BDC or any part of it.”

— Daniel T Veza


, Business Consultant II, Reynolds Consulting Services

, worked indirectly for Ralph at Reynolds and Reynolds

“Ralph was one of the strongest consultants Reynolds & Reynolds ever had. We were sorry to lose

him back to retail. Ralph has deep expertise in lead management, CRM and BDCs. He is also very

good at making the best practices actionable for any auto retail environment.”

— Paul Whitworth


, VP, Information Services, Reynolds & Reynolds

, managed Ralph indirectly at

Reynolds and Reynolds

“I worked with Ralph on a project with BMW’s CRM processes. I truly enjoyed working with him as

he was very knowledgable about BMW and provided great insight into marrying BMW’s

methodology with CRM best practices.”

— Jonathan Stearns


, Product Manager – Implementation & Support, Reynolds &

Reynolds



, worked with Ralph at Reynolds and Reynolds

“I enjoyed wotking with Ralph. He was very knowledgeable about the automotive industry, and

would always help out any way that he could. He provided good thought leadership to the team.”

— Pat Steiner


, Software Systems Analyst, Reynolds and Reynolds

, worked with Ralph at HAC

Group

“Ralph is a great source of knowledge and inspiration when it comes to Automotive CRM. He

understands how to translate his knowledge and experiences into success and is always looking to

expand his expertise through new projects, taking on every challenge on the way. Besides that,

Ralph also is a great speaker and knows how to bring his views across while keeping his listeners

on the edge of their seats.”

— Jens Cornelissen


, Senior Conference Producer, European Networking Group – E.N.G.

, was

with another company when working with Ralph at Courtesy Chevrolet

“When it comes to CRM, process and execution, there is not one single person better than Ralph.

He has become an ally, a mentor and a coach and has helped our dealership get to the next level. I

value the knowledge he has passed along to me it has certainly helped us. I would recommend

Ralph to any company or dealership wishing to adopt a highly effective and dynamic best practice

strategy.”

— Clint Stevens


, Business Development Director, Stampede Pontiac Buick GMC

, was with

another company when working with Ralph at Courtesy Chevrolet

“Ralph has the unique talents to generate value propositions at the car company level that will

persuade their investments into projects for our company. Ralph is a thought leader in the

eBusiness and eCRM automotive industry and has demonstrated success for the customers and

business partners that he works with.”



— Bill Reilly


, Director eBusiness Consulting, Cyber Car, Reynolds

, managed Ralph at HAC Group

“It is always great to work with someone you can learn from. I don’t know many people who know

more about the car business than Ralph does. He is straight shooter (which I respect) and is always

great to work with. I look forward to working with him for years to come.”

— Mark Cosmas


, Senior Acct Executive, CBS Outdoor

, was a consultant or contractor to Ralph at

Courtesy Chevrolet

“Ralph is a great manager. He works well with people and has the technical skills and

comprehension to keep his business in the now. Ralphs skills and task management has incresed

sales at Courtesy Chevrolet. The numbers do not lie and Ralph has shown that by staying ahead in

business and beating out the competition. Ralph is an assest to any company that wants to move

ahead as an organization and stay on top of goals.”

— Heather Kane


, REgional Sales Manager, Dealix

, worked with Ralph at Courtesy Chevrolet

“I have worked with Ralph for several years on a number of projects. I have always found Ralph’s

work to be of the highest quality and caliber. Ralph is an enthusiastic professional with

uncompromising integrity who takes great pride in delivering a quality product.”

— Gerard Harrington


, was Ralph’s client

“Ralph brings extensive insight and experience in BDCs, internet, and overall customer

communication. Combined with his enthusiam, Ralph has provided great value in setting our overall

strategy and implementation in several areas.”

— Scott May


, was Ralph’s client

“Ralph is a self motivated individual who has excellent creative ideas and strategies for his

dealership newsletter (where he is a client of mine). Working with Ralph is a great pleasure as he

always knows what he wants.”

— Dana Schaeffer


, was Ralph’s client

“During my time managing the technology of the Reynolds and Reynolds Dayton Customer Center I

have had the privilege to work with Ralph and the projects he has managed. Ralph has a stellar

attitude, and a true can do mentality. Ralph has an exciting personality. He delivers with success.

His customers are always #1. I would like to recommend Ralph, as he has been a very positive

influence to me and the way business should be. Sincerely, Bill McCarty Technology Product

Management Reynolds and Reynolds”

— Bill McCarty


, Product Management, Reynolds & Reynolds

, worked with Ralph at Reynolds and

Reynolds


“Ralph is a Team Leader, Solutions Consultant and a great Facilitator.”

— John Marziliano


, Solutions Consultant, Reynolds & Reynolds

, worked directly with Ralph at

Reynolds and Reynolds

“Ralph is a detail oriented business director who does not lose sight of the bottom line. he was a

pleasure to work with and for, and would highly recommend in any business matter.”

— Duane Phillips


, salesperson, Courtesy Chevrolet

, worked indirectly for Ralph at Courtesy

Chevrolet

“Ralph is a known and published forward thinking industry leader. Ralph’s internet marketing

techniques have been adopted by successful e-Commerce directors around the country.”

— Daniel Maynard


, National Sales Manager, Kelley Blue Book

, was a consultant or contractor to

Ralph at Courtesy Chevrolet

“Ralph is no doubt among the best and most reliable Solutions Account Executive .His very strong

interpersonal and leadership skills a well as an extensive international experience provide him with

above average adaptation and global business skills. I recommend him with no hesitation”

— Aarti Sharma 700 +


, Business Development, Fortune Infotech

, was with another company when

working with Ralph at Reynolds and Reynolds

“I have worked closely with hundreds of owners, GMs, managers & directors of franchise auto

dealerships over the last 12 years and I can attest that Ralph Paglia is unique and without equal in

his proficiencies & expertise in all areas of e-business within an auto store. Any company looking to

walk safely through the “minefields” that are scattered everywhere relating to auto store e-business

and investment opportunities will “thank their lucky stars” if they have the privilege to utilyze Ralph’s

wisdom & informed direction.”

— Jeff Ward


, Owner, Rhino Advantage Inc.

, was a consultant or contractor to Ralph at Courtesy

Chevrolet

“Mr. Paglia is an accomplished and process oriented manager in the field of automotive

CRM/eBusiness. His expertise is widely known and respected throughout the industry. His recent

success at Courtesy Chevrolet-Phoenix, AZ has been recognized by General Motors Corp and

Maritz Inc. as the benchmark model for other GM dealers to follow.”

— Chris Milosek


, Facilitator, Maritz Inc

, was a consultant or contractor to Ralph at Courtesy

Chevrolet

“While we were colleagues, it was a pleasure working with Ralph. His extensive knowledge of the

automotive industry is incredible. Ralph’s keen understanding of both retail and wholesale

operations would prove to be valuable to any organization. Ralph is able to develop complex



strategies for both OEM and retail clients. His ability to articulate and deliver these strategies is un

matched. Regards, Alain”

— Alain Sabbah


, Director, OEM Sales Group, Reynolds and Reynolds

, managed Ralph indirectly

at Reynolds and Reynolds

“Ralph truly understands the markets he covers. He has a unique ability to digest the insights and

details and formulate actionable plans that deliver unquestionable results.”

— Sean Geehan


, was Ralph’s client

“Ralph is absolutely one of the current pioneers of the successful ebusiness strategy at the

dealership level. During the time my company has had the priviledge of providing digital marketing

solutions for Courtesy Chevrolet, I know Ralph as an individual who truly cares about the

employees and business partners he works with on a daily basis. Most importantly he has been

able to draw on his extensive industry experience from all 3 tiers to become a true evangelist for the

ebusiness paradign shift that is occuring in today’s automotive market space. Ralph is also a

generious and insightful presenter and is always more than willing to share his knowledge with

other professionals for the betterment of the online automotive marketplace.”

— Shaun Porcar


, Director of Sales, Local Digital Media Strategy, Jumpstart Automotive

Media



, was a consultant or contractor to Ralph at Courtesy Chevrolet

“Ralph uses excellent methodology in bridging the gap between theoretical training and practical

implementation.”

— Karim Haji


, was Ralph’s client

“Ralph has deep knowledge of the automotive retail space. He is viewed as an expert by his clients

and has a strong referral network. His knowledge of BDC processes and implementing and

improving CRM strategies at the retail and OEM level is probably the best in the industry. I

frequently turned to Ralph as a subject matter expert. Ralph could take over the reins at any

dealership and transform them into a customer focused sales machine. Highly recommended!”

— Larry Newcomer


, Director of Transformation Services, Reynolds and Reynolds

, worked directly

with Ralph at Reynolds and Reynolds

“.Ralph is an OUT OF THE BOX thinker who can help guide people to new and greater heights in

regards to e-business automotive sales and processes. Ralph can make you perform better with

out coming across as TELLING you rather helping you discover for your self”

— Matthew Clark


, Business Consultant, Reynolds Consulting

, worked with Ralph at Reynolds and

Reynolds

“Ralph is a visionary in the field of CRM solutions. His input as a professional will be valuable in any



area of this field.”

— Darin Wade


, was Ralph’s client

“Ralph worked effectively and creatively with our OEM partners. He had the respect and confidence

of his colleagues internally and our business partners in Detroit and on the West Coast. He knows

how to push the envelope and deliver results.”

— Christopher Morris


, Sr. Director, F&I Solutions, Reynolds & Reynolds

, worked with Ralph at

Reynolds and Reynolds

“Ralph is very detailed,thinks through details and is very knowledgeable in the Automotive Retail

space. He has an excellent work ethic and can be counted on to listen to the customer and deliver

the results. I was very impressed with Ralph when I worked with him.”

— Robert Schaefer


, Director, Reynolds and Reynolds

, managed Ralph indirectly at Reynolds and

Reynolds

“Ralph is a professional who cares about his customers and makes every effort to make sure each

and every customer takes full advantage of the products they purchased. Ralph also is very easy

going and great to work with.”

— Denny Frankenfield


, Regional Sales Director, Reynolds&Reynolds

, worked with Ralph at

Reynolds and Reynolds

“Ralph was a go to person for the entire group for getting any type of reporting you wanted and he

also had an enormious amount of knowlege about the computer and automotive business. Ralph

was a pleasure to work with and be around.”

— Robert Arch


, Senior Solutions Consultant, Reynolds & Reynolds (Canada) Ltd.

, worked directly

with Ralph at Reynolds and Reynolds

“The best part of working with Ralph was knowing the customer he would visit would always come

away with better knowledge and better processes to enhance their own sales processes within their

dealership. Ralph would be the very first person I would call upon if I were a dealer attempting to

bring successful processes within the dealership! Ralph has the ability to communicate to all levels

of people and those people in turn trust him as he has accomplished all of the same goals these

people themselves are trying to accomplish! I whole heartedly recommend Ralph Paglia!”

— Robert Sherman


, Strategic Account Solution Representative, Reynolds and Reynolds

, worked

with Ralph at Reynolds and Reynolds

“Ralph Paglia is an expert and innovator on internet sales department and BDC best practices for

automotive retailers. He is one of the automotive industry top notch speakers, trainers and

presenters on how to sell more cars and service by leveraging the power of the internet.”



— Jody DeVere


, President, AskPatty.com, Inc.

, was with another company when working with

Ralph at Courtesy Chevrolet

“Ralph Paglia is one of the most knowledgeable people in this industry and has the real life

experience to back up his profound knowledge.”

— Adrienne Reilly


, Consultant/Catylst, Reynolds Consulting Service

, worked directly with Ralph at

Reynolds and Reynolds

“One of the most knowledgeable Internet Managers I’ve met…his track record proves it. Look

forward to working together again in the future.”

— David Wassmann


, Owner, MotorAlley, LLC

, was with another company when working with

Ralph at Courtesy Chevrolet

“Ralph is always on top of his game. He has shared valuable insight that has enabled us to improve

our our lead sollution.”

— Steven Kruger


, Partner, AutoLeadExchange

, was a consultant or contractor to Ralph at

Courtesy Chevrolet

“An amazing intellect with an even more amazing work ethic. Quite frankly, I’ve never seen

anything like it. His focus on projects was second to none. I’ve witnessed Ralph put together

detailed, significant, well thought through position papers in an evening….works that would

reasonable take days to work through. I’ve also had the pleasure of assisting Ralph during some of

his trainings. Remarkable as well. His depth of experience is consistantly well presented and

organized., Combine that with his gregarious nature and you have a born teacher. I would

unhesitaitingly recommend Ralph for whatever position he is seeking. I am hopeful, whatever

company he finds himself with, will give hime enough responsibility to continue to challenge his

intellect and his skills at creating organizations.”

— Jeffrey Silverman


, Consultant, Reynolds & Reynolds

, worked with Ralph at Reynolds and

Reynolds

“I have had the opportunity to work with Ralph over the last two years and his level of commitment

to the success of the automotive industry has always been impressive. Ralph is among the top of

his peers in our industry and has advanced experience with driving online automotive sales. Ralph

eagerly and unselfishly shares his knowledge with Dealers and has been an enormous help to

guiding the online direction of many General Motors Dealers.”

— Matthew Strickroot


, Associate Director of Internet Retail Strategy, Digitas, Inc.

, was with

another company when working with Ralph at Courtesy Chevrolet

“Ralph has fundamentally changed the way a dealership engages with a prospective customer.



He’s shrewd, smart and very generous and gracious with sharing his methodology. Ralph is a

pioneer that has had led to wonderful cross-pollination with our other clients. We’re very proud of

our relationship with Ralph and Courtesy Chevrolet. I am very happy to give my highest

recommendation to Ralph.”

— Matt O’Mara


, Partner, Topolewski, LLC

, was a consultant or contractor to Ralph at Courtesy

Chevrolet

“Ralph has been advising our company for 18 months on a project in Arizona. His knowledge of the

auto industry is incredible and his understanding of Internet sales in the automotive area has been

very influencial in our decision making process.”

— John Rang


, Owner, Leading Edge Auto Refinishes

, was with another company when working

with Ralph at Courtesy Chevrolet

“Ralph is among the most talented people that I have ever met. He would be a huge addition to any

orgainzation. He would be the 1st person that I would consider if I were looking for someone with

his background.”

— Alan Fine


, CRM Solutions Specialist, Reynolds and Reynolds

, worked with Ralph at Reynolds

and Reynolds

“Ralph Paglia has an incredible understanding and grasp of what it takes for an auto dealership to

be successful in the arena of Internet Sales. I met Ralph at the first AAISP (Internet Sales

Managers) Conference in 2006 and was impressed by his enthusiasm and energy when it comes to

all things Internet. I interviewed him for a cover story in Digital Dealer magazine and found his

knowledge of vendors and the management process of BDC departments to be at the expert level.

He measures results and activities in a complete fashion not often seen in the industry. Any

organization would most certainly view Ralph as one of their top assets.”

— Mark Dubis


, Editor, Dealer Communications

, worked with Ralph at Courtesy Chevrolet

“Ralph is a no nonsense professional who has passion and dedication. I highly recommend Ralph

for his depth of knowledge with respect to E-business and the Automotive, Motorcycle and Marine

industries.”

— David Harris


, was Ralph’s client

“Ralph is considered in the Automotive Industry as one of the best eMarketing directors in the

country. He is innovative and constantly striving to improve his operations and his leadership skills

have attracted some of the best to his team. Internet sales are one of the most difficult in the car

business but Ralph has developed a process that works and his number prove it.”

— Peter Martin


, CEO, AskPatty.com, Inc.

, was with another company when working with Ralph at

Courtesy Chevrolet


“”Ralph is one of the premier Business Development and Internet Sales System professionals in

the automotive industry. His insight is not only unique but consistently on target every time. I would

easily rank him in the top three in his field in the nation. His in-depth knowledge and the rare ability

to implement his theories into success is unmatched in the automotive industry. I would highly

reccomend Ralph to any business, automotive or otherwise that is serious about succeeding

through improvement in their sales process and daily operations. To put in plain English Ralph has

the knowledge and the experience to take any business to the next level and beyond regardless of

their current level of production.””

— Dennis Rushing


, President / CEO, Dealer Cat Inc.

, worked with Ralph at Reynolds Consulting

Services

“Ralph is goal oriented and a hard working associate who is able to quickly grasp and assess

business situations and opportunities and develop and execute plans to get the needed results. He

is a pleasure to work with and certainly provides a good atmosphere for a working environment and

is a great team member. I would highly recommend Ralph to any organization as he would a very

positive asset and I would certainly be happy to work with him at any time in the future if the

opportunity arises.”

— Johnny Kaissieh


, Director of Operations and Integration, Reynolds and Reynolds

, managed

Ralph indirectly at HAC Group

“Ralph is one of the premier Business Development and Internet Sales System professionals in the

automotive industry. His insight is not only unique but consistently on target every time. I would

easily rank him in the top three in his field in the nation. His in-depth knowledge and the rare ability

to implement his theories into success is virtually unmatched in the automotive industry.”

— Dennis Rushing


, President / CEO, Dealer Cat Inc.

, was with another company when working

with Ralph at HAC Group

“I have worked with hundres of people in my career and I will say that Ralph Paglia ranks as one

the most Energetic, knowledge people I have ever been associated with. Ralph is someone who I

am proud to know as a colegue and a friend. Ralph is the epitome of a professional, I would fully

endorse and recommend Ralph to anyone.”

— Edward G. Sullivan


, Executive VP of Training, BZ Results – ADP

, worked directly with Ralph at

HAC Group

“Ralph is one of the nations most highly accomplished, energetic, get things done people in

automotive retailing. His process consulting, CRM and e-commerce knowledge and achievements

are second to none.”

— Steven Swink


, Account Manager, Reynolds & Reynolds Company

, worked directly with Ralph at HAC Group

“Ralph brings a wealth of knowledge and expertise into the automotive industry. His excellence in

eBusiness technology and processes are second to none.”

— David Gonzalez


, was Ralph’s client

“Ralph is one of the most Dynamic, Interesting, and Insightful speaker you will hear regarding

Automotive Dealership Processes. He has years of blood, sweat, and tears in the Automotive

trenches. He was instrumental in guiding many Mega Dealers to success in the BDC department.

He sets the bar high and then Walks the Walk to get it done.”

— Tim Clay


, Managing Partner, Clickmotive

, worked directly with Ralph at HAC Group

“Ralph is an excellent addition to any team. Ralph’s knowledge and understanding of the

automotive market (retail and wholesale) is quite extensive. Having worked with Ralph in the past, I

was able to witness first hand how quickly Ralph was able to quickly diagnoss and solve problems

in the automotive space. He is extremely well versed in Automotive CRM (at both the retail and

wholesale levels). Having seen him first hand with OEM’s, his ability to articulate common problems

and efficient sollutions is incredible. Regards, Alain”

— Alain Sabbah


, Director, OEM Sales Group, Reynolds and Reynolds

, managed Ralph indirectly

at HAC Group

“I had the pleasure of working with Ralph for several years as we were developing our CRM

product. We used Ralph and his insight to help drive a solution that is one of the best in it’s space.

Ralph’s knowledge of the automotive industry is tremendous and he has helped, not only my

career, but the careers of many others through his leadership.”

— Mark Blumenfeld


, CRM OEM Solutions Product Manager, Reynolds and Reynolds

, worked with

Ralph at HAC Group

“Ralph is like an un-stoppable force of nature! Whatever he sets out to do, he does with gusto – and

I’ve never seen him fail! Ralph eagerly embraces new processes, technologies and techniques to

bring cutting edge discipline to whatever he does.”

— Ray Myers


, CTO, ClickMotive

, was with another company when working with Ralph at HAC

Group

“I worked with Ralph and found him to be energetic and knowledgeable. I later attended a seminar

at which Ralph was the keynote speaker and found that, if possible, he had increased his

knowledge base, energy level, and presentation skills. He has always proven to be a loyal

associate and sincere friend. I consider myself to be fortunate to be acquainted with Ralph.”

— Paul Berends


, Cyber Car eBusiness Consultant at HAC Group, Cyber Car

, worked directly with

Ralph at HAC Group


“Ralph was THE project expect we always went ito regrards to Ford Motor Co. & their internet

pactices.When we would develop a scope of work for Ford, Ralph was ALWAYS the the project

matter expect behind our successful proposals to Ford.”

— Mauro Schifino


, National Dealer Acct Mgr, Reynolds & Reynolds

, worked directly with Ralph at

HAC Group

“It has been my pleasure to work with Ralph in producing an article for Honda and Acura dealers on

the subject of Electronic Customer Relationship Management. Ralph is an expert in this area and a

source of robust information that serves the needs of the reader. Further, Ralph is a pleasure to

know and work with; enthusiastic, positive and open to new ideas. He is a consumate professional.”

— Bill Pike


, Principal, PIKE Communications – My Writing Resources

, worked with Ralph at

Courtesy Chevrolet

“Tremendous wealth of knowledge as it applies to dealership processes and achieving positive

business results. I always found Ralph to be a great communicator, someone with a lot of passion

and was interested in helping those around him to become better.”

— Andrew Rowberry


, Sales Specialist, Reynolds & Reynolds

, worked indirectly for Ralph at

Reynolds and Reynolds

“”

— Alvin Newton


, was Ralph’s client

“I have never met someone who is so positive and energetic then Ralph. His knowledge and skills

were valuable during his time with Rey/Rey. Ralph is a leader and gains instant respect and

credibility with everyone he meets. Ralph is the guy that will get it done.”

— Randy Abrams


, Sales and Marketing Specialist, The Reynolds and Reynolds Company

, worked

directly with Ralph at Reynolds and Reynolds

“Ralph is one of the most unique people currently working in the automotive or IT fields. He has a

true passion for helping car dealers sell and service more customer by leveraging the power of web

based tools. He consistantly performs at the highest levels and is willing to embrace new ideas.”

— Donna Bernstein


, Project Manager, Reynolds & Reynolds

, worked directly with Ralph at

Reynolds and Reynolds

“Ralph was great to work with, he always made himself available to not only internal (Reynolds)

customers, but our dealers as well. Ralph was able to work with our dealers and implement

processes that really drove dealership efficiency and profitability. Ralph is great to work with – a true

professional.”

— Becky Caldwell


, Product Manager, Reynolds and Reynolds

, worked with Ralph at Reynolds and Reynolds

“Ralph organized, trained and supervised the team that I participated with while installing Business

Development Centers in dealerships throughout the United States. I would gladly work with Ralph

any time in the future.”

— Daniel T Veza


, MASTER CONSULTANT, REYNOLDS CONSULTING SERVICES

, reported to

Ralph at Reynolds Consulting Services

“Ralph is a very adaptive and creative employee who is able to understand & summarize an

ambiguous situation and provide detailed feedback with excellent approach to problem solving.

Ralph has proven his ability to think on his feet & deliver solutions that are acceptable to the

toughest customers. It was a pleasure working with Ralph & to enjoy the confidence and

enthusiasm he exuded.”

— Johnny Kaissieh


, Senior Director, International & Corporate Services Operations; Business

Manager for Latin America, Reynolds and Reynolds



, worked with Ralph at Reynolds and Reynolds

“Ralph led in the #ideas# department and created the backdrop to implement your thought or

desires as soon as it was required and sometimes sooner. Ralph#s forward thinking set the stage

to launch new programs and ideas at a pace UN seen in our industry. The leadership Ralph

showed in executing ideas and leading the sustainability of any project was unequaled!”

— Todd Sharun


, Consultant, Reynolds Consulting Services

, worked with Ralph at Reynolds and

Reynolds

“Ralph, is an extremely intelligent and a passionate about his work, not only does he know how to

get along with people, he is a very dedicated employee to Courtesy Chevrolet, he has led a team of

individual to an all new level of achievements. Ralph would be my first choice, if I was building a

team. Ralph is a true winner…”

— Aaron Bickart (abickart@gmail.com)


, CRM Sales Specialist, Reynolds & Reynolds

people have recommended Ralph

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