Ralph Paglia’s Background

May 28, 2016 — Leave a comment

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Ralph Paglia

Automotive Marketing Pro with a Passionate Commitment to Clients

Ralph Paglia currently serves as President of ADM Consulting, LLC based out of Las Vegas, Nevada. Prior to his launch of the ADM Consulting Practice in May 2014, Ralph drove the concept, business strategy and creation of Automotive Media Partners, LLC… From January 2011 and up to to the corporate formation and official launch of AMP in April 2012, Ralph served as Vice President – Digital for Tier 10 Marketing with offices in Washington, DC and Miami, FL.  During his time at Tier 10, Ralph recruited, hired, trained and led the Digital Marketing and Advertising Team. Ralph created Tier 10’s Digital Advertising Operations, and defined those operating procedures in a Documented Manuals. Ralph designed the team’s work-flow processes and digital advertising operational steps that executed campaign fulfillment for Tier 10 Marketing dealer and dealer association clients.

From early 2007 through the end of 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies (Ford, Toyota, Mercedes-Benz, Honda, Hyundai,Kia), Social and Digital Media Enterprises, major universities (ASU), car dealers, large dealer groups and digital marketing enterprises such as Google, Yelp, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Honda, Toyota, General Motors, Hyundai and others.

At both ADP Dealer Services (now CDK Global) and Tier 10 Marketing, Paglia created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, site visitor retargeting and behaviorally targeted online display advertising, search engine advertising, social media marketing and reputation management strategies and tactics.

Prior to Tier 10, Paglia created new businesses for ADP Dealer Services (now CDK Global) such as Digital Marketing and Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION: After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia attended SUNY-Buffalo School of Business for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego where he served in multiple roles over an 8 year period including sales manager, general sales manager and general manager. .

AUTOMOTIVE: Since his San Diego dealership days, Paglia has served in management capacity for dealer groups in California, Texas and New York. Ralph has become a nationally recognized thought leader, conference speaker, consultant and frequently published author on automotive CRM systems, Digital Marketing and Advertising Strategy, organizational development and Internet Sales Team Operations and Management.

GODFATHER OF DIGITAL MARKETING: Paglia has been tagged as the “Godfather of Automotive Digital Marketing” by several industry veterans as a result of his remarkable history and pioneering thought leadership. His experience at large scale implementation of auto industry Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations is unmatched. Paglia is a well known speaker and frequently published expert on Automotive Digital Marketing and Advertising, automotive solution development requirements, CRM systems, dealer business process and operations, Digital Marketing value propositions along with measurement criteria, platform data points and collections systems for performance reporting and ROI analysis.

HIGHLIGHTS

1986 San Diego: Paglia pioneers “Internet Leads” using Bulletin Board Systems at defense contractor facilities

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