Ford Fusion Launches All New 2013 With Runway Model Inspired Interior

November 14, 2012 — Leave a comment

Ford Fusion Interior Takes Cues from Sculpted, Three-Dimensional Fashion Trends on This Season’s Runways
This season’s fashion focuses on textures and sculpted looks, with a wide variety of color; the trend is similar to the interior of the all-new Ford Fusion
Ford Fusion offers a sculpted interior with sleek, symmetrical lines and both high and subtle contrasts in color
In both fashion and vehicle interiors, details are extremely important, from lace on a collar to the grain in a wood finish

Click to download image.

LOS ANGELES, Nov. 14, 2012 – Today’s fashion is expressive, sculpted, three-dimensional – rife with patterns and textures that create depth and visual interest. These runway trends are very similar to the creative new interiors appearing in vehicles like the all-new Ford Fusion.

“We’re getting more expressive with the diversity of color – just like you see in fashion,” says Susan Swek, group chief designer, Color & Material Design. “Our range is expanding in all sorts of color spaces; we’re going from lights to darks, both high and subtle contrasts, thoughtfully designed, harmonious colors.”

The similarities between aesthetic worlds isn’t terribly surprising, Swek explains. “Colors and materials – in any industry – are really about stimulating the senses,” she says. “They’re about sensory design along with complementing other design elements. They’re about detail and interest and texture, and about the way things come together.”

In fashion, that might mean a lace dress with a stiff stand-up collar and a solid leather belt, all drawn together in a rich pattern. In a vehicle, it could be a soft fabric trim or a rich wood finish in an unusual grain – it could even be the surprise of an espresso seat with a white interior.

“We’re seeing more dimension, more fresh new approaches,” Swek adds.

That trend continues even in the interior sculpting of the vehicle itself, according to senior designer Sewon Chun, a member of the Fusion interior design team.

“Humans are three-dimensional people,” he says. “It’s the nature of humans to want to see three-dimensionally – to want that highlight, that shadow.”

The center stack of the Fusion, for example, is not a flat surface like customers might see in other cars.

“Our goal was to make the car more structural,” Chun says. “So you don’t have a boring square. We use different materials so certain parts will jump out, and other areas will be the second or third thing the passenger sees. With layered dimensions we add space, interest and airiness to the interior.”

The entirety of the interior is a carefully crafted design featuring several angles and lines that give the driver beautiful, intuitive touch points.

“If you’re driving a couple of hours a day, you don’t want busy or complicated,” Chun says. “You want simple – you want beautiful.”

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

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