Automotive Digital Marketing Professional Community
What do you think about this ADM Blog post titled ‘Facebook and Twitter Offer Dealers New Ad Targeting Capabilities’ ?
Facebook is allowing its big advertisers, including car companies and dealer groups to match the email addresses and phone numbers they’ve collected with Facebook profiles matching that data.
ADM Blog posted by Ralph Paglia:
In Pursuit of Revenue, Social Networks Ramp Up Ad Targeting – Facebook Goes the Route of Direct Marketing, While Twitter Plays It Safe With Category Ad Targeting, Facebook rolls out controversial User-to-CRM Database match-back service that allows larger advertisers to target FB user profiles for advertising messages before they have visited the advertiser’s Facebook Page or opted in for receiving messages…
ADM Blog post link:
Facebook and Twitter Offer Dealers New Ad Targeting Capabilities
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[Sent from Ralph Paglia’s iPhone]