The study found that a multi-channel approach…

May 10, 2012 — Leave a comment
The study found that a multi-channel approach (referring to auto industry and dealership marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter saying they are capable of running more complex cross-channel marketing programs (referring to programs across multiple digital channels that are highly coordinated). Only 1 in 10 automotive marketers engage in real-time interactive marketing, the most sophisticated capability that…
*&refresh=31536000&resize_h=16Auto Industry Marketers Lack Confidence in Complex Digital Marketing Abilities – Automotive Digital Marketing Professional CommunityAutomotive Marketing Professionals Lack Confidence in Complex Digital Marketing AbilitiesMost automotive marketers are not yet confident in their ability to…
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