Archives For May 10, 2012

When you watch this video you will be amazed at all the services and amenities being offered at Rick Case Honda… They are the epitome of a “Destination Dealership” where automotive consumers can do everything from buy gas at cheap prices, pay parking tickets… and even get married!
See why Richard Bustillo is widely acclaimed as one of the best General Managers in the auto industry, and be sure to leave Richard a comment about his video.
*&refresh=31536000&resize_h=16Richard Bustillo Customer Retention – Automotive Management Minute – Automotive Digital Marketing Professional CommunityAnother clip in the Automotive Management Minute series with Richard Bustillo, focused on Customer Retention strategies used by the team at Rick Case Honda. Be…
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The study found that a multi-channel approach (referring to auto industry and dealership marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter saying they are capable of running more complex cross-channel marketing programs (referring to programs across multiple digital channels that are highly coordinated). Only 1 in 10 automotive marketers engage in real-time interactive marketing, the most sophisticated capability that…
*&refresh=31536000&resize_h=16Auto Industry Marketers Lack Confidence in Complex Digital Marketing Abilities – Automotive Digital Marketing Professional CommunityAutomotive Marketing Professionals Lack Confidence in Complex Digital Marketing AbilitiesMost automotive marketers are not yet confident in their ability to…
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