Archives For August 2011

Top Ten SEO Tactics

August 30, 2011 — Leave a comment

It’s tough to keep up on the happenings in the world of SEO and online marketing. This digest will do the job for you — SEOmoz sends you the month’s top-ten links that you should check out.

1
Submit URLs to Google with Fetch as Googlebot
Just completed a site refresh and anxiously awaiting Google to crawl your site? The wait is over–now website crawling is available on demand (almost)!

2
Multi-Channel Funnels: discover untapped opportunities
Email, social networks, affiliates… see just where your customers are filtering in from. More knowledge for your marketing strategy!

3
Twitter’s t.co link shortening service is game changing
You’ve seen those Twitter shortening URLs everywhere, and now you can access their metrics. Woah.

4
Google Algorithm Change History
Dr. Pete puts together a stellar summary of Google’s changes to how it indexes the web.

5
Understanding Link-Based Spam Analysis Techniques
Justin Briggs has a theory on how links are valued. Learn how to detect spammy links to boost your link-building practices.

6
Beating Google’s Panda Update
Outsmart this month’s Panda update with some content insight from Cyrus Shepard!

7
Detecting “Undetectable” Link Networks
Oh yes, you CAN uncover those sneaky link networks that think they can hide. Learn how to catch them in this blog post.

8
Five Principles to Better Outreach Link Building
Time to switch up how you’re asking for links to improve your effectiveness! (And the Legend of Zelda tie-in is geektastic.)

9
Misadventures in VC Funding: The $24 Million Moz Almost Raised
We learned quite a bit through our venture capital adventure this year, and Rand lays out the nitty-gritty details for other startups to learn from.

10
Codecademy
Gamification of basic code education FTW. Learn how to code and earn bragging rights along the way

[Sent from Ralph Paglia’s iPhone]

Ralph Paglia
505-301-6369
http://RalphPaglia.com
RPaglia@gmail.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia

Social Media Monitoring Most Used for Communications Strategy

The largest percentage (almost 30%) of senior marketing executives engaging in social media monitoring (ranging from automated search engine alerts to specific data queries and third-party research) make it actionable through their communications strategy, according to [download page] a survey conducted in May and June of 2011 by WebLiquid and RSW/US. Results from “Marketers and Social Media Monitoring Survey” indicate no other means of making social media monitoring actionable compares in popularity, with customer service enhancements following at close to 20% (more than one answer allowed).

Other relatively popular answers include media planning (almost 15%) and organic search optimization (more than 10%).

Google Alerts Leading Tool
Google Alerts is the most popular social media monitoring tool among survey respondents (more than one answer allowed), with slightly more than 45% usage. This makes Google Alerts almost eight times as popular as its closest specific competitor, Radian6, with slightly more than 5% usage.

It is interesting to observe that both not monitoring social media (more than 20%) and other (almost 15%) are both roughly two to three times as popular as the second-most-popular specific tool for social media monitoring.

Brand Awareness Primary Objective
When asked to name their primary marketing objective, about 35% of respondents said building brand awareness, a few percentage points higher than runner up customer interaction/engagement. Other relatively popular responses included lead acquisition (more than 15%) and driving e-commerce sales (almost 10%).

Other Findings
74% of senior marketing executives are actively monitoring social media.
More than nine in 10 senior marketing executives are aware of social media monitoring, with about five in 10 somewhat aware and four in 10 very aware.
Marketers who pay for social media monitoring tools are twice as likely as those who use free tools to find them extremely valuable, while hardly any marketers find their tools to have little to no value whether paid or free.
62% of marketers plan to increase social media monitoring investments in the coming year, 37% plan to keep them the same, only 1% plan to decrease them.
Adobe: More than Half of Marketers Measure SocNet Traffic Volume
More than half (54%) of North American marketers measure the traffic volume generated by social media,according to the Q2 2011 Quarterly Digital Intelligence Briefing from Adobe and Econsultancy. A similar 53% also measure engagement with their Facebook brand page and Twitter accounts.

[Sent from Ralph Paglia’s iPhone]

Ralph Paglia
505-301-6369
http://RalphPaglia.com
RPaglia@gmail.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia

Google +1: Now in PPC Ads and Affecting Search Engine Ranking – Automotive Digital Marketing Professional Community.

 

Google makes it clear that the +1 button does have an impact on your organic rankings, regardless of whether they come from a PPC ad or your organic listing.  As long as the URL of your PPC ad matches the URL of the organic listing, +1’s will show on both results.  The company also notes that while +1’s will affect your organic search ranking, they will not change Quality Score or ad ranking.  However, the most important component of Quality Score is Click-Through Rate (CTR) and I suspect that the primary reason that Google is testing this functionality in PPC ads is that they believe (as I do) that when a user sees a +1 from a trusted source, they will be more likely to click on the ad—increasing CTR, Quality Score, and Google’s ad revenue.

[Sent from Ralph Paglia’s iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
Ralph@Tier10Marketing.com
cell: 505-301-6369
fax: 801-340-8918
http://RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Tier10Marketing.com

In the Car Business? Really? Then you are a member: http://ADM.fm

Dog Wash now open for business in Southern California… Canine/Car Wash at same time! http://ADM.fm

[Sent from Ralph Paglia’s iPhone]

Ralph Paglia
Vice President
Tier 10 Marketing
Ralph@Tier10Marketing.com
cell: 505-301-6369
fax: 801-340-8918
http://RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://Facebook.com/RPaglia
http://Twitter.com/RalphPaglia
http://YouTube.com/RalphPaglia
http://Tier10Marketing.com

In the Car Business? Really? Then you are a member: http://ADM.fm

Dog Wash now open for business in Southern California… Canine/Car Wash at same time! http://ping.fm/f4oDg http://ping.fm/AESOV

Automotive News Insight Q&A; Ralph Paglia http://ping.fm/aq32u http://ping.fm/gtnpJ