Ford, Honda Likely to Lead Future Rise in Market Share
The Detroit Free Press reports that Ford and Honda are expected to lead the industry in market-share gains over the next four years while General Motors will hold its ground and Chrysler will slip, according to a closely watched report. Honda and Ford will each gain 2 points of market share by 2013 because both manufacturers are expected to introduce new or redesigned cars and trucks faster than the industry, according to estimates from the Bank of America Merrill Lynch annual “Car Wars” report. Murphy argues that automakers that introduce new and redesigned cars and trucks faster than competitors can boost sales, keep their factories busier, and post bigger profits. Automotive News also reports that Honda, Nissan, and Ford led Memorial Day weekend sales, adding rebates and discounts to attract buyers, and driving what may be the longest streak of sales increases in almost 10 years. Industrywide deliveries probably reached a seasonally adjusted annual rate of 11.2 million light vehicles in May, according to the average of eight analysts’ estimates compiled by Bloomberg. Click here for more on Honda and Ford’s leadership in future vehicle market share. To read Automotive News’ analysis of the brands that fared best over Memorial Day weekend, click here.
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