Online Video Viewership

May 19, 2010 May 18, 2010 May 18, 2010 May 17, 2010 May 14, 2010

Year-over-Year Online Video Viewership Falls Year-over-year US online video viewership fell 0.2% to 133.5 million unique viewers in April 2010, according to VideoCensus data from The Nielsen Company. On a month-over-month basis, the number of unique US online video viewers rose 1.3%. Total video streams, about 9.4 billion, fell 9.2% year-over-year… May 19-10: Online Networks, New Tech, Media Department, Research, Search Engine Marketing, Google Advertisers, Online, Search Engine Optimization, Measurement/Analytics, Integrated/Cross-Media/Convergence, Blogs, Behavioral Marketing, Interactive, Demographics, Directories, Entertainment, E-Commerce Complete Belief in Financial Institutions Low Very few Americans find statements by financial institutions completely believable, according to a recent Harris Poll. Accounting Firms Generate Most Belief Accounting firms generated the highest percentage of Americans who find statements by their spokespeople completely believable, which was only 5%. A mere 2% of Americans find… May 19-10: Research, Youth, Traditional, Measurement/Analytics, Financial, Branding, Demographics, Elderly, Behavioral Marketing Fewer People to Spend More on Grad Gifts Fewer people will buy graduation gifts this year than last, but average gift spending per person will rise, according to a new survey from the National Retail Federation (NRF) and BIGresearch. Overall Spending to Remain Flat Total spending on graduation gifts is expected to remain flat at… May 19-10: Wealthy, Signs of What’s to Come, Youth, Traditional, Retail, Research, Planning, Elderly, Demographics, Measurement/Analytics, Men, Packaged Goods, Behavioral Marketing US Web Usage Falls Back Possibly due to improving spring weather, Americans generally engaged with the internet less in April 2010 than they did in March 2010, according to data from The Nielsen Company. Americans Use Web Less The average number of internet sessions per person dropped 1.8%, from 57 to 56,…

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