Social Media Personae Article in “Inc.”

February 1, 2010 — Leave a comment

@April – Thank you for one of many such lists, but a list that has some new and definitely worthwhile guidance. I especially like your take on upper management that delegates their social media “presence” management to other people. Awhile back I was serving a well known client by managing his Facebook profile by logging in as him and responding to his friend requests, messages and such… I accepted a friend request on the client’s behalf from a well known political rival. The furor caused more friction than I would have ever imagined. So, I would add to your guidance that if asked to manage a superior’s social media personae, try to avoid getting the job as an assignment, and if you have to do it, make sure you get some clear guidance on rules of engagement. In the end, it is much easier for people to just be themselves, as you pointed out!

Originally posted as a comment
by ralphpaglia
on Inc. using DISQUS.

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