Social Media and Search Engine Market Share

December 12, 2009 — Leave a comment

Social Network Use Rises 48% Among US Women

thumb.28c4598af38bac601399018d8ec6dbf8.b7a915ee8939a039a649887eaf04ac1f.jpegA majority of US women use social networking sites, and half of them say social networking sites influence their shopping habits, according to a recent study on online social networking among women from social media platform SheSpeaks. According to the SheSpeaks Second Annual Media Study…

Dec 11-09: Signs of What’s to Come, Women, Online, Online Networks,Measurement/Analytics, Behavioral Marketing, Demographics, Entertainment, Interactive

November Search Share: Google Up Slightly to 71.6%

thumb.67642a5bb2efa00253542399d6c939c0.b7a915ee8939a039a649887eaf04ac1f.jpegGoogle accounted for 71.6% of all US searches conducted in the four weeks ending Nov. 28, 2009, a 1% month-over-month gain vs. the 70.6% share it had in October, according to monthly search-share data from Experian Hitwise. The other three largest search engines, Yahoo Search,…

Dec 11-09: Online, Search Engine Optimization, Search Engine Marketing,Measurement/Analytics, Interactive

US Ad Spend Slips 11.5% through Q3; Auto Advertising Plunges 31%

thumb.cb514203d30d5d7cade30abe59b4821f.b7a915ee8939a039a649887eaf04ac1f.jpegUS ad spending slipped 11.5%, or by $10.9 billion, to $83.4 billion through the first nine months of the year, according to Nielsen. Spanish-language cable TV, free-standing insert coupons and cable TV were the only ad categories that posted gains so farin 2009, up 36.7%,..

[Sent from Ralph Paglia’s iPhone]

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