Archives For December 12, 2009

Social Network Use Rises 48% Among US Women

thumb.28c4598af38bac601399018d8ec6dbf8.b7a915ee8939a039a649887eaf04ac1f.jpegA majority of US women use social networking sites, and half of them say social networking sites influence their shopping habits, according to a recent study on online social networking among women from social media platform SheSpeaks. According to the SheSpeaks Second Annual Media Study…

Dec 11-09: Signs of What’s to Come, Women, Online, Online Networks,Measurement/Analytics, Behavioral Marketing, Demographics, Entertainment, Interactive

November Search Share: Google Up Slightly to 71.6%

thumb.67642a5bb2efa00253542399d6c939c0.b7a915ee8939a039a649887eaf04ac1f.jpegGoogle accounted for 71.6% of all US searches conducted in the four weeks ending Nov. 28, 2009, a 1% month-over-month gain vs. the 70.6% share it had in October, according to monthly search-share data from Experian Hitwise. The other three largest search engines, Yahoo Search,…

Dec 11-09: Online, Search Engine Optimization, Search Engine Marketing,Measurement/Analytics, Interactive

US Ad Spend Slips 11.5% through Q3; Auto Advertising Plunges 31%

thumb.cb514203d30d5d7cade30abe59b4821f.b7a915ee8939a039a649887eaf04ac1f.jpegUS ad spending slipped 11.5%, or by $10.9 billion, to $83.4 billion through the first nine months of the year, according to Nielsen. Spanish-language cable TV, free-standing insert coupons and cable TV were the only ad categories that posted gains so farin 2009, up 36.7%,..

[Sent from Ralph Paglia’s iPhone]

It is not as if we, the auto industry, needed more reason to justify a concerted effort on the part of dealers for reputation management strategies and processes… However, this is further proof that there is a lot to be gained by a massive grass roots movement by dealers to portray themselves in a more positive manner, and to let the public know about all the benefits they bring to the local community. It is expecially apparent that dealers need to communicate the genuine commitment most of them have towards doing business in an ethical and high integrity manner. Not to do so is to allow the voices of the few that are upset with dealers to be the only statements visible to the public about each dealer’s business practices.

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