ADP, one of the dominant dealer management system providers, has a pilot program in which it builds online communities for dealerships and pushes the content out to as many as 100 social-media sites. The company plans to formally launch the service in February at the National Automobile Dealers Association convention.Continue Reading...
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Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.
Compete, Inc. Traffic Reporting and Unique Visitor Analysis for Top 5 Automotive Professional Targeted Blogs, Communities and Online Magazine.