Mobile Video Becomes a Mainstream Media

September 5, 2009 — Leave a comment

Mobile Video Audience Jumps 70%; Two-Thirds of Americans Own Video-Enabled Devices

For the third week running, stories about mobile and mobile video have led the news in the industry. A new study from Knowledge Networks revealed that 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities. Cell phones with video service have nearly doubled in ownership, while ownership of video iPods has grown by a factor of nearly five. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year – contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same time frame.

Nielsen’s latest Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online videoconsumption was up significantly in the second quarter of 2009 from Q2 08. The mobile video audience jumped 70%, while time spent watching online video increased 46%, or by 59 minutes. And the desire to watch live TV on mobile devices is strong among U.S. consumers. More than one in five (21%) U.S. adults who have cellphones or PDAs are currently interested in watching live TV on these mobile devices, according to data from Mediamark Research & Intelligence.

Gartner expects that global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013. The Asia-Pacific region, North America and Europe will lead growth, the report indicates.

Meanwhile, Microsoft is hoping its new mobile phone software, to be launched in October, will revive its fortunes in the market for smart phones.

Nielsen Three-Screen Report: Number of Mobile Video Users Leaps 70% in Q2 09

Nielsen’s latest A2/M2 Three Screen Report, which measures video consumption of Americans across TV, the internet and mobile, shows that mobile and online video consumption were up significantly in the second quarter of 2009 from Q2 08.continue…
Two-Thirds of Americans Own Video-Enabled Mobile Devices More than two-thirds of Americans use mobile devices that are video-enabled: 66% of Americans who have broadband access at home have iPods, cell phones or laptops with video capabilities.continue…

One in Five US Adults Wants Live TV on Cellphone, PDA

More than one in five (21%) US adults who have cellphones or personal digital assistants (PDAs) are currently interested in watching live TV on these mobile devices, according to (pdf) recently released data from Mediamark Research & Intelligence (MRI).
This number rises, however, among consumers who…

Gartner: Mobile Ad Spending to Top $13B by 2013

Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.

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