Affinitiv Announces “Revenue Rescue” Webinar Series

Free monthly webinars designed to help auto dealers maximize revenue potential

Chicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational webinar series for auto dealers. “Revenue Rescue” webinars will take an in-depth look at the solutions, strategies and safeguards proven to help auto dealers maximize their revenue potential from common challenges they face every day. Every month a new topic will be presented.

“The goal of this webinar series is to answer the questions we frequently hear from dealers,” said Scot Eisenfelder, CEO of Affinitiv. “Our experts will show dealers how to tap into overlooked resources that can help them recover revenue that’s often left on the table.”

The first webinar is titled “The Right Side of Recalls” and is scheduled for Wednesday, August 22nd at 1 p.m. EST.

“The Right Side of Recalls” will share recall management best practices that build customer trust and generate repeat business. In this webinar, Affinitiv will reveal the most effective strategies on how to alert customers and create a sense of urgency to drive them into your service lane. Webinar attendees will learn how to:

  • Use events to support their recall strategy
  • Create a multi-channel marketing plan to reach more recall customers
  • Increase service appointments
  • Convert recall ROs into loyal customers

“When faced with a recall, many dealers are unsure how to get the word out or make the most of the opportunity,” said Eisenfelder. “We want to take the stress out of recall events and ensure dealers see them as a chance to connect with customers, not as a burden.”

To register for “The Right Side of Recalls” or to learn more about Affinitv’s webinars, click on this link:

About Affinitiv:

Affinitiv is a leading marketing technology company serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv’s Connectiv1 Platform is designed to provide a 360° view of customer, vehicle, dealership and marketing campaign effectiveness all in one place. Connectiv1’s advanced predictive analytics engine makes it easy for auto dealerships to leverage data and target customers with the right message at the right time on the right communications channel.

Affinitiv enables dealerships to produce, manage, measure and optimize omni-channel communications to drive brand loyalty and increase revenue. Affinitiv’s digital and analytic capabilities support a consistent customer experience through the entire ownership lifecycle. Affinitiv was formed in 2016 and is headquartered in Chicago, IL


Source: Affinitiv Announces “Revenue Rescue” Webinar Series

Source: Ralph Paglia – Module 08 – Negative Reviews

Source: When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough.
According to an article on, he chose to voluntarily discontinue selling these models which resulted in an estimated $1 million worth of inventory parked on the lot. Roger was unwilling to sell these vehicles because he didn’t believe the recall fix would, in fact, make them safe for his customers.


Toyota responded, stating that the recall fix “lessens the likelihood of failure,” which simply wasn’t good enough for Hogan. He is adamant about keeping his customer’s safe. He voluntarily stopped selling these vehicles and, subsequently, filed a $100 million lawsuit against Toyota, claiming that the manufacturer failed to fix the problem. He also reached out to the National Highway Traffic Safety Administration (NHTSA).


Hogan’s actions could be viewed as admirable in an industry that cannot afford to “sit on inventory.”  Hogan decided to do what he believes is the right thing by refusing to put his customer’s lives in jeopardy; risking a significant financial loss by sitting on inventory. The exact action no dealer ever wants to take. Yet, he did it voluntarily. Why?


According to Mr. Hogan, “A recall is supposed to prevent the incident from happening. It’s not supposed to be you fix it after you’ve experienced the horrific event, you’re supposed to prevent that event from ever occurring… Why should you be allowed to put someone’s life in danger?”


In this case, the dealer saw that the recall repair was NOT solving the problem and, rather than continuing to sell the vehicles, shelved them in the best interest of the consumer. Recalls are a multi-level problem involving the OEM, consumers, dealers and government agencies. Most cannot be simply solved just by a manufacturer issuing a fix. In a perfect world, that would be great. But, just like in our government, there is a checks and balances system that involves the manufacturers, dealers and, ultimately, the affected consumers. I am not suggesting that this is a solution for every dealer, I am just highlighting an interesting occurrence in our recall world, one that we can all perhaps learn from.


It’s clear that Hogan made a decision which he believed placed customer safety as a priority.  For that stance, it’s hard to be critical.  In fact, he has my respect. He refused to sell vehicles that he feels are unsafe, despite completing the required recall repair. The ultimate goal should be to ensure all vehicles consumers drive are safe for the sake of the vehicle owners and other drivers on the roads.  Did he do the right thing? The lawsuit will reveal whether Hogan went too far or if Toyota didn’t go far enough. Very interesting happenings going on.


For many consumer watchdog groups and dealers Hogan’s actions make him a figure of lore – a David among Goliaths, a superhero among Gotham’s villains.  And, sometimes, we need a Batman to stand up to the powers that be to make that happen.

Source: Drive Sold-to-Service Converts

Address Pain Points to Win Them Back – and Keep Them

In addition to marketing to your dealership and informing customers of Service Department amenities and specials, target the pain points listed above to overcome customer perceptions. If a new car buyer misses their first scheduled maintenance appointment, offer deeper discounts or savings on bundled maintenance packages to overcome the inconvenience of your location and compel them to choose your dealership over the competition. Emphasize the acceptance of walk-ins and the availability of loaner vehicles or shuttle service, if available, to solve the comfort factor. And promote your factory-trained technicians and genuine OEM parts selection. That way, your customers will know that in your service lane, their vehicle will receive the utmost care – something the other guys can’t guarantee.

Source: Search Engine Optimization: Easy-to-Use Tools to Improve Your Dealership Website’s SERP Rankings

What happens to car dealership websites that don’t show up on the first page of search results? …They remain buried forever (play scary music).

Having a top rank in SERPs (search engine result pages) is crucial for car dealerships – it’s no wonder why SEO is considered a crucial strategy for many car companies.

In the last few years, SEO has evolved as a technique like never before. It is implemented at a high level to gain the required traction of the target audience.

With the changes in algorithms, the way automotive consumers tend to search has updated a lot. Whether it is being mobile first or the growing popularity of voice searches, these SEO trends have emerged in such a way that they decide the factors that impact the dealership’s website rankings directly.

But SEO is often mistaken for being a one-time hack. On the contrary, it’s a long term strategy. To ensure that you are able to attract customers organically, you need to work on optimizing your dealership’s site continuously. Search engine algorithms are always changing, so you need to have a smart approach to be able to adapt to those changes quickly.

I know, it sounds like a lot of work. However, there are several SEO tools  that can help you with this and get your site optimized.

In this post, we’ll take a look at 8 such easy-to-use SEO tools to help you improve your website rankings.


#1. GTmetrix

GTmetrix is a site analyzer and optimizing tool. It tells you everything you want to know about the performance of your website. It is a very effective tool to gauge the loading speed of a website.

Image via GTmetrix

You can test the loading speed of your website from different locations. GTmetrix has 28 servers located in 7 regions across the globe.

It tells you everything about the loading time, or the total number of requests being handled at different times. You can also set up alerts that’ll be triggered by your page if it faces certain conditions. GTMetrix displays a video of your page while it’s loading which helps you to identify any bottlenecks.


#2. SEMrush

SEMrush is another great SEO tool for businesses. It helps digital marketers to do keyword research and analyze keyword strategies used by their competitors. What’s more, it helps you run SEO audits of your content, find backlink opportunities, optimize landing pages, and more. With the free trial version, it has become quite popular among the masses.


Image via SEMrush

SEMrush also helps you track the kind of traffic your website gets, in terms of paid and organic. The tool allows you to identify new keywords and their potential. SEMrush helps you craft better content and learn effective content marketing strategies as well.


#3. Majestic

Auditing your backlinks can be a hefty task, but Majestic makes it all very easy. It is a great tool to analyze how trustworthy your backlinks and referrals are. With the help of its site explorer tool, you can analyze a domain or URL in depth.


Image via Majestic

The backlink history checker enables marketers to audit backlinks detected by Majestic’s sophisticated web robots. You can compare backlink histories of competitors too. In a nutshell, Majestic provides you with an advanced link intelligence map with plenty of useful data.


#4. SpyFu

SpyFu is a very important tool to gather information about your competitors. Simply by entering a domain name, you can find out all the keywords your competitors are using. In fact, all the ad variations they’ve used by far will be shown as well.


Image via SpyFu

This can prove to be immensely valuable in gaining an edge over your competitors. You can also increase your web traffic with the help of useful recommendations.

Additionally, the tool enables you to connect and build important partnerships. SpyFu keeps you informed about every domain that bids on your AdWords, and suggests the AdWords you should be bidding on. It even tells you the ranking history of a website or web page using a keyword.


#5. Pro Rank Tracker

Pro Rank Tracker is a free cloud-based keyword rank tracking and reporting solution. It can prepare and provide advanced reports for your website by providing you with information on the keywords your website is ranking for, and suggest the keywords you must target.


Image via PRT

Pro Rank Tracker is suitable for businesses of all sizes. It is one of the best rank tracking tools available today. Its state-of-the-art algorithm gives you the latest, most accurate results about the ranking of your website.

The tool automatically tracks the ranks of your web pages. You can specify the search engines you want to track. It even allows you to track the ranks of your videos on YouTube and other video channels.


#6. Moz Pro

Moz Pro is an all-inclusive tool which takes care of all your SEO requirements. With a simple and easy-to-use interface, the tool provides you with analytics and insights to give your search engine rankings a boost. Its free add-ons such as Open Site Explorer and Keyword Explorer are also particularly useful.


Image via Moz

Their popular Chrome extension called Mozbar provides information about a page’s Domain Authority and Page authority directly on the browser. This is pretty handy for a basic competitor analysis.

Moz Pro helps with rank tracking, site crawling to uncover issues, on-page SEO optimization, link profile analysis and much more. Lastly, it can also assist with content management to ensure that businesses are able to promote the right kind of content.


#7. Crazy Egg

Crazy Egg is a very popular tool for click-tracking and heatmap generation. This tool is quite different from most of the SEO tools available today as it helps you track the behavior of your visitors on your web pages.


Image via Crazy Egg

You need to embed a small code on the pages of your website and this code will help track visitors that come to your pages.

Who are clicking on your pages? What are they avoiding? Are there any bottlenecks because of which they abandon the website? Which portion of the web page is most beneficial for conversions? Crazy Egg helps you answer all these questions with the help of heatmaps they generate.


#8. Copyscape

If your website content is a copy of some other page, it hurts your credibility and SEO. As Google is known to penalize duplicate content, your search engine ranking can be negatively impacted as a result.

seo-tools-CopyscapeImage via Copyscape

Copyscape helps you avoid any issues with duplicacy. It is a tool that helps you to check for plagiarized content by scanning and monitoring web pages with ease.

It can send alerts if your content is copied and or if it is being used elsewhere. Its sister site Siteliner can detect duplicate content within a website. What’s more, it also checks broken links and more.


Wrapping Up

SEO is a continuous process. The digital landscape is dynamic and ever-changing. So you need to continually monitor the performance of your site and optimize it.

There can be a host of problems on your site – with meta tags, copy, fonts, images, coding, broken links etc. SEO tools can help you uncover these issues. Once you are aware of them, you can fix them so as to provide a great experience to users.

Which are your favorite SEO tools? …Let us know in the comments window below.

Edited and reposted from article written by

Guest Blogger @Mention

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Source: Shelby Cobra Daytona Coupe Designer, Peter Brock Signs Agreement with Shelby


Peter Brock Signs Historic Agreement with Shelby Legendary Cars 55 Years After Designing Shelby Cobra Daytona Coupe

  • Brock Racing Enterprises (BRE) now a dealer for all vehicles available from Shelby Legendary Cars
  • BRE to offer innovative options for Shelby Daytona Coupes they deliver
  • All Shelby Cobra Daytona Coupes will feature Peter Brock badges and special certificate
  • Shelby Legendary Cars will sell Brock’s innovative Aerovault aerodynamic car hauler


LOS ANGELES – June 5, 2018 – Fifty-five years after Peter Brock led the design of the world champion Shelby Cobra Daytona Coupe, Brock Racing Enterprises (BRE) and Shelby Legendary Cars signed an agreement that will expand distribution of the two companies’ products. BRE will now distribute the complete line of vehicles from Shelby Legendary Cars, as well as offer special options, while Shelby Legendary Cars will sell Brock’s innovative Aerovault car hauler. All Shelby Cobra Daytona Coupes from now on will feature Peter Brock badges.

“Peter Brock not only led the design of the Shelby Cobra Daytona Coupe, he helped race director Ken Miles turn it into dominant competitor that won the 1965 FIA sportscar world championship,” said Lance Stander, CEO of Shelby Legendary Cars and Superformance. “It was an incredible achievement that has never been matched by any American carmaker since.”

Only six original Shelby Cobra Daytona Coupes were built, making the race car one of the most coveted vehicles in the world. Worth millions of dollars each, ownership is almost impossible. In 1999, Peter Brock had the opportunity to refine the lines of his original design to create the Daytona Cobra Coupe series, which is built by the world’s largest builders of Cobra roadsters, GT40’s and famous 60’s street and racecars, Superformance and Hi-Tech.

“It’s seldom that a designer has the opportunity to go back and refine one of their original designs,” Brock said. “Jimmy Price and Superformance allowed me that opportunity in 1999 when I visited their amazing factory and saw what incredible quality was possible for a limited production version. Of all my personal cars, my Daytona Coupe is my favorite.”

The current Shelby Cobra Daytona Coupe is an evolution of Brock’s ’64 design that – in only its second race – beat Ferrari to win the GT Class at the 12hrs of Sebring. Behind the wheel that day was Shelby driver Dave MacDonald, whose son Rich now works for Superformance/Shelby Legendary Cars. The car has a “front mid-engine”, rear-wheel drive layout, with near perfect weight distribution. While initially created as a Superformance car, all Daytona Coupes are now built as Shelby’s and receive a Shelby CSX9000 serial number. It is true to the spirit of the original 1960s era Coupe, but ‘reimagined’ as if the car had remained in production over the years.

The new Daytona Coupe is offered minus its engine and running gear for completion by a Legendary Cars dealer, like BRE. There are several Ford engine options and buyers can choose between a five or six-speed transmission. Air conditioning and other modern amenities round out the car’s evolution.

Each Shelby Cobra Daytona Coupe comes with a Shelby Certificate of Origin, Shelby serial number, Shelby badges, embroidered seats, kick plate and etched door handles. The Shelby dash plaque will now include Peter Brock’s signature as well. The cars are eligible to be listed in the official Shelby Registry.

This new historic agreement will strengthen the relationship between those companies.

Nevada-based Brock Racing Enterprises is now a dealer for the exciting line of vehicles available through Shelby Legendary Cars, while Shelby Legendary Cars will offer Brock’s patented Aerovault aerodynamic car haulers. All the Daytona’s going forward will be offered with Peter Brock badges for the sides of the car; an option will be available to add Brock’s signature to the Shelby dash plaque. In addition, the cars will come with a certificate of Authenticity from Shelby Legendary Cars and BRE.

“I’m always pleased to see the subtle recognition of my work represented on each Daytona Cobra Coupe with my personal designer badges that have graced these cars since my original lines were penned in 1963,” said Brock. “Because of my love for these cars, I’ve always tried to stay in contact with interested Daytona Coupe enthusiasts, as well, and their owners all over the world. I look forward to increasing my representation of Superformance and Shelby vehicles.”

Brock has owned a Superformance Daytona Coupe since 2005. Over the years, he has created several innovative options for his personal car that have since been incorporated into Legendary’s latest iterations. These options are now offered for any Daytona Coupes sold by BRE. In addition, BRE will offer any Daytona Coupe owners the opportunity to customize their Aerovault car hauler purchased through Shelby Legendary Cars.

The first Aerovault was designed and built as Peter Brock’s personal single car hauler for his Daytona Coupe in early 2008. Immediately, others who saw it wanted one because of  its obvious advanatges. Having been a business executive in the corporate world for decades, Brock’s wife, Gayle, recognized the uniqueness and value of the Aerovault and founded Aerovault LLC in order to offer the special Aerovault trailer to others.

For more information, visit,, or Information about the car hauler can be found at

About Brock Racing Enterprises
Brock Racing Enterprises (BRE) was founded by Peter Brock at the end of the 1965 race season when the Daytona Cobra Coupe he designed won the FIA GT World Championship. With BRE, Brock went on to win four National Championships with the BRE Datsuns and continued his design work with the stunning BRE Hino Samurai, the Toyota JP6 and the Triumph TR-250K. BRE is now based in Henderson, Nevada where Brock continues to design, write and frequently makes appearances and speaks at events. The BRE business and Brock’s extensive archives are managed by Brock’s wife and BRE President, Gayle Brock. More details on Brock’s history can be viewed here

About Shelby Legendary Cars
Shelby Legendary Cars continues the heritage of Shelby American’s world famous 1960’s Cobras, Coupes and GT40’s. The company is keeping the Shelby flame alive with licensed vehicles that include a documented Shelby serial number, just as though production never ended. The current vehicle lineup includes the nimble small block Shelby Cobra roadster in both street and racing (FIA) configurations, the mighty big block Cobra roadster, the world champion Shelby Cobra Daytona Coupe and the Le Man-winning GT40. Each one honors the 1960s era cars with authentic chassis, bodies and powertrain options. Additional information is at or or by calling (800) 297-6253.


Media Contact:
Aaron Cook @ TimePiece PR
(214) 520-3430 x. 3020 |

Shelby Cobra Daytona Coupe Key Features 


  • 21 gallon stainless steel fuel tank
  • FIA 15-inch wheels painted white or 18-inch Shelby Wheels and tires
  • Daytona Coupe decals including Daytona, Le Mans or Sebring
  • BRE badges


  • Stewart Warner gauges
  • Shelby-branded leather surface seats
  • Roll bar
  • Air conditioning
  • Power steering
  • Power windows and locks


  • Coil over independent suspension
  • Shelby original style round tube frame
  • Shelby brakes with vented rotors
  • Ceramic coated headers and side pipes

Additional Options:

  • Peter Brock signature on the dash plaque
  • Transverse nose team stripe
  • Right hand drive conversion
  • Sound deadening and heat dissipation system

Source: Google Launches Initiative to Fight Fraud Directed at Car Dealers and Mid-Sized Companies

Google Launches Initiative to Fight Fraud Directed at Dealers and Mid-Sized Companies

Google steps up efforts to fight scams and fraud directed at Small and Midsize Business

Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google.

In the past, Google has done a number of things to try and stop this kind of fraud, including filing lawsuits. Now, it’s stepping up its efforts and has announced a new set of initiatives.

The company is taking legal action against several entities. In addition, it can now better identify accounts tied to scammers and remove them. Google has also developed a tool to let business owners report scams, and it’s providing a directory of trusted partners.

Here’s an abbreviated version of what Google says in its blog post today:

  • We’re taking legal action against Kydia Inc. d/b/a BeyondMenu, Point Break Media, LLC (and affiliated entities) and Supreme Marketing Group, Inc. d/b/a Small Business Solutions
  • We’ve developed new automated and manual techniques to better identify Google accounts tied to scam efforts.
  • We’ve created a new tool that lets business owners report scammy practices and policy violations.
  • We’ve started providing resources and education to local small business organizations.
  • We’re launching the Google My Business Partners program [with] a directory of trusted partners.

Google is also recommending steps that local business owners should take themselves:

  • Make callers prove they’re from Google.
  • Claim GMB pages.
  • Understand that ranking claims are probably fake.
  • Don’t respond to robocalls.
  • Use the Do Not Call Registry.

The partner directory will be especially helpful. Litigation is also critical. To the extent that Google sues and wins, it will be a deterrent to firms (within the reach of US courts) trying to take advantage of the ignorance of small businesses.