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Ralph Paglia currently serves as President of Automotive Media Partners, LLC based out of Gilbert, Arizona. Prior to the formation and launch of AMP in April 2012, Ralph served as Vice President - Digital for Tier10 Marketing with offices in Washington, DC and Miami, FL. During his time at Tier10, Ralph recruited, hired, trained and designed work-flow processes and digital advertising operations that serve Tier10 Marketing dealer and dealer association clients.
From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.
At Tier10 Marketing, Paglia created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, behaviorally targeted online display advertising, search engine advertising, social media and reputation management strategies and tactics.
Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.
Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.
- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Bo
Strategies, Tactics and Best Practices for Leveraging User Generated Content (UGC) Sites to Showcase a Car Dealer's Good Reputation
Managing User Generated Content (UGC) Sites and Social Networks for Car Dealers
Best Practices and Insights for People in the Car Business
Business Development for Mazda Dealers - Greater Success with Zoom Zoom Lifestyle!
Marketing Strategy, Communications and Tactics for Automotive Retailers
Powersports, RV, Marine
Further Adventures of Ralph Paglia in Automotive Digital Marketing Strategy and Tactics
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